Zubeen Garg Brand Affinity ranks highest Bajaj at 11.77% . Very Strong. Score DMDB 54.05% | Fanbase 41.71%

Zubeen Garg — pop artist from IN.

Zubeen Garg, born Zubeen Borthakur on November 18, 1972, is a multi-talented Indian artist known for his work as a singer, music director, composer, lyricist,…

Zubeen Garg

Established

Country: IN | Gender: male | Artist ID: 11e81bbb-a13c-b772-bdf7-a0369fe50396

Find Artist

Genres

popassamese popindian popasianfilmimodern bollywood

Influential: 54.05% Fanbase: 41.71% Trending: 60.23%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Bajaj • 11.77% • Very Strong

As of 2025-09-10

2,164,381

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 54.05% | Fanbase 41.71% | Trending 60.23% | CAREER STAGE: MID_LEVEL

Biography

Zubeen Garg, born Zubeen Borthakur on November 18, 1972, is a multi-talented Indian artist known for his work as a singer, music director, composer, lyricist, and actor. He is active in the Assamese, Bengali, and Hindi-language film and music industries, and has also worked in various other languages and dialects, showcasing his versatility.

In addition to his vocal talents, Garg is a skilled instrumentalist, proficient in playing 12 different instruments including dhol, guitar, tabla, and harmonium. He is recognized as one of Assam's highest-paid singers and has made significant contributions to the music and film industries throughout his career.

Report Date: 2025-09-10

Zubeen Garg maintains consistent pull among 18-24 & 25-34 audiences across INDIA, BANGLADESH, UNITED STATES. The audience leans heavily male (80%), so brand cues around style and status perform well. The clearest reach is on Youtube with 1,443 avg views per post; Instagram functions as the community touchpoint. Affinity with Bajaj, Mahindra, Snapseed makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Zubeen Garg score 1.27% — Moderate bucket.

Brand: BajajBrand: MahindraBrand: Snapseed

Followers:2,164,381

Engagements:27,413

Rate:1.3%

Posts:3,615

Avg Likes:27,412

Avg Comments:249

Avg Views:1,443

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,164,381 · Engagements 27,413 · Rate 1.3% Posts 3,615 · Views 1,443 · Avg Likes 27,412 · Avg Comments 249 · Avg Views 1,443	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 55% 25-34: 34% 13-17: 6% 35-44: 5%	Largest: 18-24 (55%); next: 25-34 (34%)
Gender Split	Female: 20% Male: 80% Non-binary/Other: 0%	Skews male (80%)
Top Countries	INDIA (96%) BANGLADESH (1%) UNITED STATES (1%) ALGERIA (0%) UNITED ARAB EMIRATES (0%)	Top regions: INDIA (96%), BANGLADESH (1%), UNITED STATES (1%)
Platform Engagement	Instagram: 27,383 avg likes/post · Youtube: 1,443 avg views/post	Best reach: Youtube 1,443 avg views; best engagement: Instagram 27,383 avg likes

Top Brand Affinities

Bajaj

Score: 11.77

Mahindra

Score: 7.76

Snapseed

Score: 5.93

Maruti

Score: 5.82

KTM

Score: 4.53

G-shock

Score: 4.35

Nikon

Score: 4.08

Travelgram

Score: 3.34

Bacardi

Score: 3.16

National Geographic

Score: 3.15

Hyundai

Score: 2.49

KFC

Score: 2.48

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Top Brand Affinities

Brand	Category	Score
Bajaj		11.77
Mahindra		7.76
Snapseed		5.93
Maruti		5.82
KTM		4.53
G-shock		4.35
Nikon		4.08
Travelgram		3.34
Bacardi		3.16
National Geographic		3.15
Hyundai		2.49
KFC		2.48
Yamaha		2.25
Geocaching		2.20
Canon		1.84
Puma		1.75
Xiaomi		1.73
Gymshark		1.71
musical.ly		1.60
Levi's		1.59
H&M		1.57
Beats Electronics		1.28
Etsy		1.24
SheInside		1.10
Adobe		1.06
Suzuki		0.97
Sony		0.91
Samsung Group		0.89
Ray-Ban		0.89
GoPro		0.79
SoundCloud		0.77
FIFA		0.76
Marvel Entertainment		0.72
Spotify Music		0.63
Nike		0.60
WWE		0.58
Apple		0.57
Adidas		0.55
Marvel		0.55
Netflix		0.54
DC Entertainment		0.45
Honda		0.41
Vans		0.41
Amazon		0.41
Starbucks		0.40
Toyota		0.35
Zara		0.35
BMW		0.33
Walt Disney		0.09