Zoe Gotusso Brand Affinity ranks highest Lollapalooza at 22.93% . Very Strong. Score DMDB 53.96% | Fanbase 24.61%

Zoe Gotusso — pop artist from AR.

Zoe Gotusso, a singer and songwriter hailing from Córdoba, has garnered acclaim for her captivating voice and compositions, solidifying her position as a…

Zoe Gotusso

Established

Country: AR | Gender: female | Artist ID: a9c674d0-c658-11e8-a29d-549f35141000

Find Artist Claim

Genres

poppoppop argentinoargentine indieindie pop

Influential: 53.96% Fanbase: 24.61% Trending: 68.64%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Lollapalooza • 22.93% • Very Strong

As of 2025-09-09

627,483

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 53.96% | Fanbase 24.61% | Trending 68.64% | CAREER STAGE: MID_LEVEL

Biography

Zoe Gotusso, a singer and songwriter hailing from Córdoba, has garnered acclaim for her captivating voice and compositions, solidifying her position as a prominent figure in the new wave of Argentine music. In 2021, Zoe received the Gardel award for "Best Pop Album" and was selected by Spotify to lead the Equal campaign, featuring prominently in Times Square, New York.

Throughout 2022, Zoe embarked on a tour across 10 Ibero-American countries, performing 75 concerts, and was chosen by Coldplay to open for their 10 shows at the River Plate stadium. Currently, in 2023, she is actively engaged in producing her second album in collaboration with renowned producer Cachorro López.

Report Date: 2025-09-09

Zoe Gotusso reaches 18-24 & 25-34 audiences concentrated in ARGENTINA, MEXICO, COLOMBIA. The demographic tilt is female-leaning (54%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 1,967 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Lollapalooza, Cafecito, Ableton suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Zoe Gotusso score 2.87% — Strong bucket.

Brand: LollapaloozaBrand: CafecitoBrand: Ableton

Followers:627,483

Engagements:18,012

Rate:2.9%

Posts:95

Avg Likes:18,010

Avg Comments:144

Avg Views:1,967

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 627,483 · Engagements 18,012 · Rate 2.9% Posts 95 · Views 1,967 · Avg Likes 18,010 · Avg Comments 144 · Avg Views 1,967	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 50% 25-34: 32% 35-44: 8% 13-17: 6%	Largest: 18-24 (50%); next: 25-34 (32%)
Gender Split	Female: 54% Male: 46% Non-binary/Other: 0%	Skews female (54%)
Top Countries	ARGENTINA (64%) MEXICO (7%) COLOMBIA (3%) PERU (3%) URUGUAY (3%)	Top regions: ARGENTINA (64%), MEXICO (7%), COLOMBIA (3%)
Platform Engagement	Instagram: 17,910 avg likes/post · Youtube: 1,967 avg views/post	Best reach: Youtube 1,967 avg views; best engagement: Instagram 17,910 avg likes

Top Brand Affinities

Lollapalooza

Score: 22.93

Cafecito

Score: 10.05

Ableton

Score: 7.89

Movistar

Score: 7.52

Campari

Score: 7.39

Suavecito

Score: 7.12

Riachuelo

Score: 6.37

Acroyoga

Score: 6.16

Spotify Music

Score: 3.63

Pringles

Score: 3.47

Kodak

Score: 2.94

Pantone Inc

Score: 2.21

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
Lollapalooza		22.93
Cafecito		10.05
Ableton		7.89
Movistar		7.52
Campari		7.39
Suavecito		7.12
Riachuelo		6.37
Acroyoga		6.16
Spotify Music		3.63
Pringles		3.47
Kodak		2.94
Pantone Inc		2.21
musical.ly		1.89
Nikon		1.76
Heineken		1.64
GoPro		1.57
Fiat		1.50
Fujifilm		1.48
Polaroid		1.37
Adobe		1.30
Pepsi		1.17
Universal		1.14
Canon		1.13
Netflix		1.11
Sony		1.10
Pandora		1.08
SoundCloud		1.08
HBO		1.07
Vogue		1.07
FIFA		1.05
Pixar		1.05
Guess		1.03
Coca-Cola		1.02
Maybelline		1.02
Walt Disney		0.98
L'Oréal Paris		0.97
Beats Electronics		0.93
Lamborghini		0.92
Yamaha		0.92
Marvel		0.83
Red Bull		0.78
National Geographic		0.77
DC Entertainment		0.75
NBA		0.74
Star Wars		0.74
Tiffany & Co		0.68
Travelgram		0.66
Toyota		0.65
McDonald's		0.63
Activision Blizzard		0.61