Zoé Brand Affinity ranks highest LATAM at 8.86% . Very Strong. Score DMDB 65.53% | Fanbase 63.09%

Zoé — pop artist from MX.

Formed in Mexico City in 1994, Zoé is a Grammy- and Latin Grammy-winning five-piece band known for their hook-laden, psychedelic rock style. The band…

Zoé

Recognizable

Country: MX | Artist ID: 11e81bd1-5599-e54a-86f9-a0369fe50396

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Genres

poppopmorelos indierocklatin rockrock en espanolmexican rockrockpop rockpsychedelic rockalternativelatin alternativeeuropeaneurovision

Influential: 65.53% Fanbase: 63.09% Trending: 66.75%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

LATAM • 8.86% • Very Strong

As of 2025-09-10

4,689,990

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 65.53% | Fanbase 63.09% | Trending 66.75% | CAREER STAGE: MAINSTREAM

Biography

Formed in Mexico City in 1994, Zoé is a Grammy- and Latin Grammy-winning five-piece band known for their hook-laden, psychedelic rock style. The band solidified into a quintet comprised of León Larregui, Sergio Acosta, Jesús Báez, Angel Mosqueda, and Beto Cabrera. Zoé released their eponymous debut album in 2001 and gained critical acclaim with their third album, Memo Rex Commander y el Corazón Atómico de la Vía Láctea, in 2006.

Following a successful career with hits like "Dead" and "Azul," Zoé's music has been praised for its romantic psychedelic pop sound. The band has won multiple Latin Grammys and a Grammy for Best Latin Rock, Urban or Alternative Album for Aztlán in 2019. Zoé continues to be regarded as one of the most important indie rock groups of their era, captivating audiences with their infectious rock and pop songs.

Report Date: 2025-09-10

Zoé speaks to 18-24 & 25-34 audiences with measurable traction in MEXICO, COLOMBIA, ECUADOR. Composition is male-leaning (53%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (65,550 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near LATAM, Cafecito, Movistar, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Zoé score 0.82% — Low bucket.

Brand: LATAMBrand: CafecitoBrand: Movistar

Followers:4,689,990

Engagements:38,268

Rate:0.8%

Posts:510

Avg Likes:36,444

Avg Comments:459

Avg Views:81,322

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,689,990 · Engagements 38,268 · Rate 0.8% Posts 510 · Views 81,322 · Avg Likes 36,444 · Avg Comments 459 · Avg Views 81,322	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 30% 35-44: 6% 13-17: 5%	Largest: 18-24 (58%); next: 25-34 (30%)
Gender Split	Female: 47% Male: 53% Non-binary/Other: 0%	Skews male (53%)
Top Countries	MEXICO (52%) COLOMBIA (13%) ECUADOR (7%) UNITED STATES (6%) PERU (6%)	Top regions: MEXICO (52%), COLOMBIA (13%), ECUADOR (7%)
Platform Engagement	Instagram: 29,811 avg likes/post · Tiktok: 65,550 avg views/post · Youtube: 15,772 avg views/post	Best reach: Tiktok 65,550 avg views; best engagement: Instagram 29,811 avg likes

Top Brand Affinities

LATAM

Score: 8.86

Cafecito

Score: 8.78

Movistar

Score: 7.92

Suavecito

Score: 6.53

Diablo

Score: 5.64

Pepsi

Score: 5.05

Prismacolor

Score: 4.10

Tomorrowland

Score: 3.68

Bacardi

Score: 3.66

Columbia Pictures

Score: 3.18

Cartoon Network

Score: 3.13

MTV

Score: 2.78

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Top Brand Affinities

Brand	Category	Score
LATAM		8.86
Cafecito		8.78
Movistar		7.92
Suavecito		6.53
Diablo		5.64
Pepsi		5.05
Prismacolor		4.10
Tomorrowland		3.68
Bacardi		3.66
Columbia Pictures		3.18
Cartoon Network		3.13
MTV		2.78
Lollapalooza		2.77
Coachella		2.66
Dr. Martens		2.52
Snoopy And The Peanuts Gang		2.49
Jaguar		2.38
Pantone Inc		2.37
Spotify Music		2.22
Warner Bros		2.15
Ubisoft		2.13
Herbalife		2.06
Star Wars		1.94
Vans		1.90
Fujifilm		1.83
Maserati		1.74
Lego		1.70
Bershka		1.68
shein		1.68
DC Entertainment		1.61
Coca-Cola		1.60
Guess		1.59
Bellagio		1.58
Jack Daniels		1.55
Pixar		1.54
Nintendo		1.51
McLaren		1.50
Mitsubishi		1.46
Forever 21		1.44
Cadillac		1.42
musical.ly		1.39
Huawei		1.38
Ray-Ban		1.30
Sony		1.30
Xbox		1.29
Heineken		1.26
Marvel		1.25
Canon		1.23
FIFA		1.22
Netflix		1.21