Zivert

Zivert — pop artist from RU.

Zivert is a Russian singer and songwriter, born on November 28, 1990. She gained recognition in 2017 with the release of her debut single "Чак" ("Chak").…

Influence: 76.49% Fanbase: 73.84% Trending: 77.81% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Aeroflot • 34.97% • Very Strong

As of 2025-09-29

3,597,286

Social Media Followers

As of 2025-09-29

00:00:00

Hours Airplay

2025-12-07 09:31:59 UTC

Genres

poppoprussian popmainstream popelectronicrussian dance pop

Biography

Zivert is a Russian singer and songwriter, born on November 28, 1990. She gained recognition in 2017 with the release of her debut single "Чак" ("Chak"). Zivert's music is characterized by a blend of pop and electronic influences, and she has since released several successful singles and albums. Her work has garnered a significant following both in Russia and internationally.

Top Brand Affinities

Report Date: 2025-09-29

Zivert performs best with fans in the 25-34 range, concentrated in RUSSIA, UKRAINE, UNITED STATES. Audience composition is heavily male (56%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 117,300 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Aeroflot, Calzedonia, JACQUEMUS, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Zivert is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Zivert score 0.72% — Low bucket.

Brand: AeroflotBrand: CalzedoniaBrand: JACQUEMUS

Followers:3,597,286

Engagements:26,017

Rate:0.7%

Posts:2,025

Avg Likes:24,972

Avg Comments:568

Avg Views:202,482

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,597,286 · Engagements 26,017 · Rate 0.7% Posts 2,025 · Views 202,482 · Avg Likes 24,972 · Avg Comments 568 · Avg Views 202,482	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 43% 18-24: 32% 35-44: 17% 45-64: 4%	Largest: 25-34 (43%); next: 18-24 (32%)
Gender Split	Female: 44% Male: 56% Non-binary/Other: 0%	Skews male (56%)
Top Countries	RUSSIA (41%) UKRAINE (15%) UNITED STATES (6%) KAZAKHSTAN (3%) BELARUS (3%)	Top regions: RUSSIA (41%), UKRAINE (15%), UNITED STATES (6%)
Platform Engagement	Instagram: 17,809 avg likes/post · Tiktok: 117,300 avg views/post · Youtube: 85,182 avg views/post	Best reach: Tiktok 117,300 avg views; best engagement: Instagram 17,809 avg likes

Top Brand Affinities

Aeroflot

Score: 34.97

Calzedonia

Score: 9.46

JACQUEMUS

Score: 6.60

Miu Miu

Score: 4.40

TOM FORD

Score: 3.54

Dolce & Gabbana

Score: 2.82

Stradivarius

Score: 2.57

Pantone Inc

Score: 2.25

Victoria's Secret

Score: 2.15

Bershka

Score: 1.98

Hermès

Score: 1.93

ASOS

Score: 1.87

Brand	Category	Score
Aeroflot		34.97
Calzedonia		9.46
JACQUEMUS		6.60
Miu Miu		4.40
TOM FORD		3.54
Dolce & Gabbana		2.82
Stradivarius		2.57
Pantone Inc		2.25
Victoria's Secret		2.15
Bershka		1.98
Hermès		1.93
ASOS		1.87
Guess		1.80
Cartier		1.78
Aperol		1.71
Yves Saint Laurent		1.71
Christian Dior		1.68
GIVENCHY		1.52
UFC		1.51
FIFA		1.43
New Balance		1.41
SWAROVSKI		1.37
Bellagio		1.33
Calvin Klein		1.30
Vogue		1.30
H&M		1.26
BMW		1.19
Lexus		1.18
UNIQLO		1.14
Versace		1.12
Zara		1.10
L'Oréal Paris		1.08
Balenciaga		1.05
Reebok		1.01
Burberry		1.00
Bentley		0.99
Chanel		0.98
Levi's		0.95
Tesla Motors		0.92
Prada		0.91
Snapseed		0.90
Mercedes-Benz		0.88
Ray-Ban		0.87
Puma		0.85
IKEA		0.81
Polaroid		0.81
Louis Vuitton		0.79
Gucci		0.77
Porsche		0.74
Audi		0.74