Zivert Brand Affinity ranks highest Aeroflot at 34.23% . Very Strong. Score DMDB 76.49% | Fanbase 73.84%

Zivert — pop artist from RU.

Zivert is a Russian singer and songwriter, born on November 28, 1990. She gained recognition in 2017 with the release of her debut single "Чак" ("Chak").…

Zivert

Superstar

Country: RU | Gender: female | Artist ID: 11e83feb-3de1-d9d8-9b10-aa1c026db3d8

Find Artist

Genres

poppoprussian popmainstream popelectronicrussian dance pop

Influential: 76.49% Fanbase: 73.84% Trending: 77.81%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Aeroflot • 34.23% • Very Strong

As of 2025-09-09

3,591,076

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 76.49% | Fanbase 73.84% | Trending 77.81% | CAREER STAGE: SUPERSTAR

Biography

Zivert is a Russian singer and songwriter, born on November 28, 1990. She gained recognition in 2017 with the release of her debut single "Чак" ("Chak"). Zivert's music is characterized by a blend of pop and electronic influences, and she has since released several successful singles and albums. Her work has garnered a significant following both in Russia and internationally.

Report Date: 2025-09-09

Zivert performs best with fans in the 25-34 range, concentrated in RUSSIA, UKRAINE, UNITED STATES. Audience composition is heavily male (57%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 112,200 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Aeroflot, Energy Diet Smart, Calzedonia, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Zivert is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Zivert score 0.73% — Low bucket.

Brand: AeroflotBrand: Energy Diet SmartBrand: Calzedonia

Followers:3,591,076

Engagements:26,287

Rate:0.7%

Posts:2,024

Avg Likes:25,259

Avg Comments:663

Avg Views:185,438

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,591,076 · Engagements 26,287 · Rate 0.7% Posts 2,024 · Views 185,438 · Avg Likes 25,259 · Avg Comments 663 · Avg Views 185,438	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 42% 18-24: 33% 35-44: 15% 45-64: 5%	Largest: 25-34 (42%); next: 18-24 (33%)
Gender Split	Female: 43% Male: 57% Non-binary/Other: 0%	Skews male (57%)
Top Countries	RUSSIA (46%) UKRAINE (14%) UNITED STATES (7%) KAZAKHSTAN (4%) BELARUS (3%)	Top regions: RUSSIA (46%), UKRAINE (14%), UNITED STATES (7%)
Platform Engagement	Instagram: 18,189 avg likes/post · Tiktok: 112,200 avg views/post · Youtube: 73,238 avg views/post	Best reach: Tiktok 112,200 avg views; best engagement: Instagram 18,189 avg likes

Top Brand Affinities

Aeroflot

Score: 34.23

Energy Diet Smart

Score: 29.77

Calzedonia

Score: 9.25

JACQUEMUS

Score: 6.56

Miu Miu

Score: 4.41

TOM FORD

Score: 3.51

Stradivarius

Score: 2.54

Versace

Score: 2.53

Pantone Inc

Score: 2.21

Victoria's Secret

Score: 2.14

Dolce & Gabbana

Score: 1.98

Bershka

Score: 1.94

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
Aeroflot		34.23
Energy Diet Smart		29.77
Calzedonia		9.25
JACQUEMUS		6.56
Miu Miu		4.41
TOM FORD		3.51
Stradivarius		2.54
Versace		2.53
Pantone Inc		2.21
Victoria's Secret		2.14
Dolce & Gabbana		1.98
Bershka		1.94
Hermès		1.92
ASOS		1.85
Aperol		1.74
Lexus		1.64
Zara		1.58
Vogue		1.52
GIVENCHY		1.50
Christian Dior		1.47
UFC		1.46
New Balance		1.40
KFC		1.39
SWAROVSKI		1.37
Balenciaga		1.34
FIFA		1.34
Prada		1.30
Calvin Klein		1.28
BMW		1.23
Reebok		1.19
UNIQLO		1.14
Guess		1.09
Mercedes-Benz		1.08
Cartier		1.08
L'Oréal Paris		1.07
H&M		1.03
Bentley		1.01
Burberry		1.00
Levi's		0.94
Puma		0.94
Porsche		0.94
Yves Saint Laurent		0.90
Chanel		0.89
Ray-Ban		0.86
Tommy Hilfiger		0.85
IKEA		0.81
Polaroid		0.81
Tesla Motors		0.80
Audi		0.75
Gucci		0.74