Zion & Lennox Brand Affinity ranks highest Univision at 14.89% . Very Strong. Score DMDB 45.08% | Fanbase 64.10%

Zion & Lennox — hip-hop & rap artist from PR.

Zion & Lennox, a reggaeton duo from Puerto Rico, gained prominence in the early 2000s with their debut hit album, "Motivando a la Yal," in 2004. The duo,…

Zion & Lennox

Established

Country: PR | Artist ID: 11e81bbd-8f8e-d58a-8b3f-a0369fe50396

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Genres

hip-hop & raptrap latinolatin hip hopurbano latinolatinlatinreggaetonreggaeton flowurbano latino

Influential: 45.08% Fanbase: 64.10% Trending: 35.57%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 14.89% • Very Strong

As of 2025-09-10

3,678,780

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 45.08% | Fanbase 64.10% | Trending 35.57% | CAREER STAGE: MID_LEVEL

Biography

Zion & Lennox, a reggaeton duo from Puerto Rico, gained prominence in the early 2000s with their debut hit album, "Motivando a la Yal," in 2004. The duo, comprised of Felix Ortiz (Zion) and Gabriel Pizzaro (Lennox), grew up as neighbors in Carolina, Puerto Rico, bonding over their shared interest in hip-hop, rap, and dancehall music. Their inclusion in compilations like Blin Blin, Vol. 1 and Mas Flow helped establish their name in the reggaeton scene.

After releasing their first full-length album, Zion & Lennox toured extensively and continued to build their fan base. Despite facing a public dispute with their manager, the duo signed with WEA Latina in 2015 and released their label debut, "Motivan2," in 2016. The album featured collaborations with artists like Nicky Jam, Farruko, R. Kelly, and Maluma, and achieved commercial success, reaching number one on the Latin Albums chart. Their single "Otra Vez" featuring J Balvin became a multi-platinum hit, marking a milestone in their career. Subsequent releases in 2018, including "No Es Justo" and "La Player (Bandolera)," further solidified Zion & Lennox's presence in the music industry.

Report Date: 2025-09-10

Zion & Lennox resonates with 25-34 & 18-24 audiences and sustains presence in COLOMBIA, UNITED STATES, CHILE. The demographic is female-leaning (54%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Instagram, averaging 3,936 avg likes per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Univision, Amazon Music, Pioneer maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Zion & Lennox score 0.11% — Low bucket.

Brand: UnivisionBrand: Amazon MusicBrand: Pioneer

Followers:3,678,780

Engagements:3,936

Rate:0.1%

Posts:3,334

Avg Likes:3,936

Avg Comments:70

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,678,780 · Engagements 3,936 · Rate 0.1% Posts 3,334 · Views 0 · Avg Likes 3,936 · Avg Comments 70 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 45% 18-24: 39% 35-44: 11% 13-17: 4%	Largest: 25-34 (45%); next: 18-24 (39%)
Gender Split	Female: 54% Male: 46% Non-binary/Other: 0%	Skews female (54%)
Top Countries	COLOMBIA (18%) UNITED STATES (11%) CHILE (11%) MEXICO (8%) PERU (7%)	Top regions: COLOMBIA (18%), UNITED STATES (11%), CHILE (11%)
Platform Engagement	Instagram: 3,936 avg likes/post	best engagement: Instagram 3,936 avg likes

Top Brand Affinities

Univision

Score: 14.89

Amazon Music

Score: 14.51

Pioneer

Score: 11.26

Movistar

Score: 9.84

LATAM

Score: 9.34

Suavecito

Score: 8.38

Andis

Score: 7.07

American Airlines

Score: 5.17

iHeartRadio Music Awards

Score: 5.05

Cafecito

Score: 4.24

VidaSana

Score: 3.37

ESPN

Score: 3.21

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Top Brand Affinities

Brand	Category	Score
Univision		14.89
Amazon Music		14.51
Pioneer		11.26
Movistar		9.84
LATAM		9.34
Suavecito		8.38
Andis		7.07
American Airlines		5.17
iHeartRadio Music Awards		5.05
Cafecito		4.24
VidaSana		3.37
ESPN		3.21
Dolce & Gabbana		2.97
Barber Shop Connect		2.80
Valentino		2.62
Lollapalooza		2.58
Herbalife		2.58
Tomorrowland		2.53
MTV		2.47
Busch		2.36
Coachella		2.05
Polo Ralph Lauren		1.99
Lacoste		1.89
musical.ly		1.83
Bugatti		1.65
Beats Electronics		1.53
Heineken		1.49
Los Angeles Lakers		1.46
FIFA		1.45
shein		1.45
Versace		1.42
Spotify Music		1.41
Guess		1.40
Pepsi		1.38
KFC		1.37
Cartier		1.35
SheInside		1.24
Mitsubishi		1.23
Sephora		1.23
Chevrolet		1.19
OREO		1.17
Lexus		1.16
Maybelline		1.14
Balenciaga		1.11
Toyota		1.10
NBA		1.08
Reebok		1.08
H&M		1.05
NYX Cosmetics		1.05
Dodge		1.04