Zilo

Zilo — r&b, funk & soul artist from GB.

Zilo, a British artist known for her diverse creative talents, initially explored painting, illustrating, psychology, and storytelling before transitioning to…

Influence: 49.10% Fanbase: 18.37% Trending: 64.47% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 40.65% • Very Strong

As of 2025-09-27

30,104

Social Media Followers

As of 2025-09-27

00:00:00

Hours Airplay

2025-12-07 16:51:32 UTC

Genres

r&b, funk & soulalternative r&bchill r&bindie r&br&b/soulcontemporary r&bsoulelectronicbass trap

Biography

Zilo, a British artist known for her diverse creative talents, initially explored painting, illustrating, psychology, and storytelling before transitioning to music as a means of expressing her unique perspective on the world.

In 2017, Zilo made her musical debut with the single "Know That I Want You," followed by her first album, The Nature of the Beast, in 2018. Collaborating with producers who blend hip-hop and dream pop elements, she has since released several albums, including Gorgeous (2019), Where The Flowers Grow (2021), and KINDA HAPPY, KINDA SAD (2022), along with numerous singles that have collectively garnered millions of streams. Zilo's introspective lyrics and distinctive style have resonated with a dedicated fan base, establishing her as a rising figure in the alternative R&B scene.

Top Brand Affinities

Report Date: 2025-09-27

Zilo keeps 18-24 & 25-34 audiences engaged throughout UNITED STATES, UNITED KINGDOM, BRAZIL. The composition is female-leaning (52%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 3,654 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Mixcloud, Live Nation, Akai supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Zilo score 2.38% — Strong bucket.

Brand: MixcloudBrand: Live NationBrand: Akai

Followers:30,104

Engagements:716

Rate:2.4%

Posts:84

Avg Likes:706

Avg Comments:56

Avg Views:3,654

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 30,104 · Engagements 716 · Rate 2.4% Posts 84 · Views 3,654 · Avg Likes 706 · Avg Comments 56 · Avg Views 3,654	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 46% 25-34: 40% 35-44: 7% 13-17: 5%	Largest: 18-24 (46%); next: 25-34 (40%)
Gender Split	Female: 52% Male: 48% Non-binary/Other: 0%	Skews female (52%)
Top Countries	UNITED STATES (50%) UNITED KINGDOM (10%) BRAZIL (7%) SOUTH AFRICA (6%) FRANCE (3%)	Top regions: UNITED STATES (50%), UNITED KINGDOM (10%), BRAZIL (7%)
Platform Engagement	Instagram: 603 avg likes/post · Youtube: 3,654 avg views/post	Best reach: Youtube 3,654 avg views; best engagement: Instagram 603 avg likes

Top Brand Affinities

Mixcloud

Score: 40.65

Live Nation

Score: 20.21

Akai

Score: 17.24

Depop

Score: 13.06

SoundCloud

Score: 12.48

Ableton

Score: 12.02

Jean Paul Gaultier

Score: 10.67

Amazon Music

Score: 10.50

boohoo

Score: 9.15

ASOS

Score: 9.10

Champion

Score: 8.72

Pioneer

Score: 8.53

Brand	Category	Score
Mixcloud		40.65
Live Nation		20.21
Akai		17.24
Depop		13.06
SoundCloud		12.48
Ableton		12.02
Jean Paul Gaultier		10.67
Amazon Music		10.50
boohoo		9.15
ASOS		9.10
Champion		8.72
Pioneer		8.53
JACQUEMUS		8.49
Beats Electronics		8.11
Vauxhall		8.04
Pro Tools		7.83
MISSGUIDED		7.82
Foot Locker		7.74
Acne Studios		7.69
Dr. Martens		7.61
Selfridges		7.53
Fenty beauty		7.52
Glossier		7.37
Maison Margiela		7.16
Urban Outfitters		7.08
Spotify Music		6.53
Vivienne Westwood		5.83
FashionNova		5.49
Clarks		5.34
Hennessy		5.23
Stüssy		4.74
Steve Madden		4.48
iHeartRadio Music Awards		4.42
Alexander McQueen		4.29
Coach		4.26
shein		4.14
Kodak		4.09
Moncler		4.05
Topshop		3.66
SheInside		3.44
Coachella		3.37
Forever 21		3.30
BBC		3.23
Puma		3.18
H&M		3.10
Paramount Pictures		3.08
Sneakerhead		3.08
NARS Cosmetics		3.08
Carhartt		3.02
Timberland		3.01