Zilo
Genres
Top Brand Affinity
Highest overlapping lifestyle brand
30,104
Social Media Followers
00:00:00
Hours Airplay
Scores
Biography
In 2017, Zilo made her musical debut with the single "Know That I Want You," followed by her first album, The Nature of the Beast, in 2018. Collaborating with producers who blend hip-hop and dream pop elements, she has since released several albums, including Gorgeous (2019), Where The Flowers Grow (2021), and KINDA HAPPY, KINDA SAD (2022), along with numerous singles that have collectively garnered millions of streams. Zilo's introspective lyrics and distinctive style have resonated with a dedicated fan base, establishing her as a rising figure in the alternative R&B scene.
Zilo keeps 18-24 & 25-34 audiences engaged throughout UNITED STATES, UNITED KINGDOM, BRAZIL. The composition is female-leaning (52%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 3,654 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Mixcloud, Live Nation, Akai supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 30,104 · Engagements 716 · Rate 2.4% Posts 84 · Views 3,654 · Avg Likes 706 · Avg Comments 56 · Avg Views 3,654 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 46% 25-34: 40% 35-44: 7% 13-17: 5% |
Largest: 18-24 (46%); next: 25-34 (40%) |
| Gender Split |
Female: 52% Male: 48% Non-binary/Other: 0% |
Skews female (52%) |
| Top Countries |
UNITED STATES (50%) UNITED KINGDOM (10%) BRAZIL (7%) SOUTH AFRICA (6%) FRANCE (3%) |
Top regions: UNITED STATES (50%), UNITED KINGDOM (10%), BRAZIL (7%) |
| Platform Engagement | Instagram: 603 avg likes/post · Youtube: 3,654 avg views/post | Best reach: Youtube 3,654 avg views; best engagement: Instagram 603 avg likes |
Top Brand Affinities
Mixcloud
Live Nation
Akai
Depop
SoundCloud
Ableton
Jean Paul Gaultier
Amazon Music
boohoo
ASOS
Champion
Pioneer
| Brand | Category | Score |
|---|---|---|
| Mixcloud | 40.65 | |
| Live Nation | 20.21 | |
| Akai | 17.24 | |
| Depop | 13.06 | |
| SoundCloud | 12.48 | |
| Ableton | 12.02 | |
| Jean Paul Gaultier | 10.67 | |
| Amazon Music | 10.50 | |
| boohoo | 9.15 | |
| ASOS | 9.10 | |
| Champion | 8.72 | |
| Pioneer | 8.53 | |
| JACQUEMUS | 8.49 | |
| Beats Electronics | 8.11 | |
| Vauxhall | 8.04 | |
| Pro Tools | 7.83 | |
| MISSGUIDED | 7.82 | |
| Foot Locker | 7.74 | |
| Acne Studios | 7.69 | |
| Dr. Martens | 7.61 | |
| Selfridges | 7.53 | |
| Fenty beauty | 7.52 | |
| Glossier | 7.37 | |
| Maison Margiela | 7.16 | |
| Urban Outfitters | 7.08 | |
| Spotify Music | 6.53 | |
| Vivienne Westwood | 5.83 | |
| FashionNova | 5.49 | |
| Clarks | 5.34 | |
| Hennessy | 5.23 | |
| Stüssy | 4.74 | |
| Steve Madden | 4.48 | |
| iHeartRadio Music Awards | 4.42 | |
| Alexander McQueen | 4.29 | |
| Coach | 4.26 | |
| shein | 4.14 | |
| Kodak | 4.09 | |
| Moncler | 4.05 | |
| Topshop | 3.66 | |
| SheInside | 3.44 | |
| Coachella | 3.37 | |
| Forever 21 | 3.30 | |
| BBC | 3.23 | |
| Puma | 3.18 | |
| H&M | 3.10 | |
| Paramount Pictures | 3.08 | |
| Sneakerhead | 3.08 | |
| NARS Cosmetics | 3.08 | |
| Carhartt | 3.02 | |
| Timberland | 3.01 |
Official Profiles
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LoginTotal Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-09-08)
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| No spins for today. | ||||
Popularity (2025-09-07)
| Platform | % |
|---|---|
| No data. | |
Artist Performace Report
Streams: 0 ? 0 (+0.00%)
Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist
Audience (latest followers)
| Platform | Latest |
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Popularity Change (%)
| Platform | 2025-09-06 | 2025-09-07 | Change |
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Streaming Audience Growth
| Platform | 2025-09-06 | 2025-09-07 | Change |
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Radio Airplay Change (min)
| Song | 2025-09-06 | 2025-09-07 | Change |
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Streams & Royalties
| Metric | 2025-09-06 | 2025-09-07 | Change |
|---|---|---|---|
| Streams | 0 | 0 | +0 |
| Royalties | $0.00 | $0.00 | +0.00 |
