Ziggy Alberts

Ziggy Alberts — pop artist from AU.

Ziggy Alberts, an Australian singer-songwriter, has garnered a dedicated global following through extensive touring and captivating songwriting. Operating…

Influence: 56.28% Fanbase: 42.54% Trending: 63.15% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Bec & Bridge • 77.96% • Very Strong

As of 2025-09-27

443,232

Social Media Followers

As of 2025-09-27

00:00:00

Hours Airplay

2025-12-07 12:15:15 UTC

Genres

popaustralian popfolk & traditionalindie anthem-folkaustralian singer-songwriterfolk-popsinger/songwriter

Biography

Ziggy Alberts, an Australian singer-songwriter, has garnered a dedicated global following through extensive touring and captivating songwriting. Operating independently, he has achieved success without major label support. With a career spanning over a decade, Alberts has transitioned from busking on the streets to performing on world stages. His seventh studio album, 'New Love', was released in February 2025, marking a new chapter in his artistic journey.

Known for his direct connection with audiences, Alberts has steadily grown his fanbase by consistently delivering memorable performances in intimate venues and sold-out shows worldwide. The 'New Love' era signifies a significant point in his career, highlighting his evolution as an artist with a strong presence in the music industry.

Top Brand Affinities

Report Date: 2025-09-27

Ziggy Alberts is already in the conversation with 18-24 & 25-34 audiences in AUSTRALIA, UNITED STATES, UNITED KINGDOM. The audience is heavily female (55%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (5,338 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Bec & Bridge, Sabo Skirt, Vegemite points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Ziggy Alberts score 0.58% — Low bucket.

Brand: Bec & BridgeBrand: Sabo SkirtBrand: Vegemite

Followers:443,232

Engagements:2,569

Rate:0.6%

Posts:2,365

Avg Likes:2,562

Avg Comments:44

Avg Views:6,673

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 443,232 · Engagements 2,569 · Rate 0.6% Posts 2,365 · Views 6,673 · Avg Likes 2,562 · Avg Comments 44 · Avg Views 6,673	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 44% 25-34: 36% 35-44: 11% 13-17: 6%	Largest: 18-24 (44%); next: 25-34 (36%)
Gender Split	Female: 55% Male: 45% Non-binary/Other: 0%	Skews female (55%)
Top Countries	AUSTRALIA (35%) UNITED STATES (14%) UNITED KINGDOM (7%) BRAZIL (7%) CANADA (4%)	Top regions: AUSTRALIA (35%), UNITED STATES (14%), UNITED KINGDOM (7%)
Platform Engagement	Instagram: 2,412 avg likes/post · Tiktok: 5,338 avg views/post · Youtube: 1,335 avg views/post	Best reach: Tiktok 5,338 avg views; best engagement: Instagram 2,412 avg likes

Top Brand Affinities

Bec & Bridge

Score: 77.96

Sabo Skirt

Score: 59.45

Vegemite

Score: 35.54

Kmart

Score: 15.68

Billabong

Score: 15.02

Qantas

Score: 13.96

Sunnies Studios

Score: 12.33

Quiksilver

Score: 10.67

Woolworths

Score: 7.38

New Line Cinema

Score: 7.34

Acroyoga

Score: 7.02

Free People

Score: 5.15

Brand	Category	Score
Bec & Bridge		77.96
Sabo Skirt		59.45
Vegemite		35.54
Kmart		15.68
Billabong		15.02
Qantas		13.96
Sunnies Studios		12.33
Quiksilver		10.67
Woolworths		7.38
New Line Cinema		7.34
Acroyoga		7.02
Free People		5.15
Holden		4.98
Aperol		4.92
Lululemon Athletica		4.56
Hurley		4.47
GoPro		4.00
McLaren		3.97
Itaipava		3.92
Coachella		3.66
Tinder		3.58
Airbnb		3.43
Geocaching		3.38
Polaroid		3.37
Emporium		3.28
Lollapalooza		3.08
Showtime		3.07
Guinness		2.96
ASOS		2.73
National Geographic		2.69
The North Face		2.46
Lush		2.44
Carhartt		2.40
Kodak		2.40
Tomorrowland		2.39
Dr. Martens		2.36
Petronas		2.15
Vans		1.93
Budweiser		1.87
Fujifilm		1.84
Oakley		1.83
The Olympic Games		1.79
Gymshark		1.58
Spotify Music		1.51
New Balance		1.51
Bellagio		1.48
Travelgram		1.47
Red Bull		1.44
Land Rover		1.33
Harley-Davidson		1.26