ZIEZIE

ZIEZIE — hip-hop & rap artist from GB.

ZieZie emerged onto the music scene in 2018 with the release of 'Fine Girl' and has since collaborated with Aitch, earning 4 UK top 40 entries and over 250…

Influence: 49.48% Fanbase: 25.15% Trending: 61.65% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ann Summers • 52.37% • Very Strong

As of 2025-09-27

258,586

Social Media Followers

As of 2025-09-27

00:00:00

Hours Airplay

2025-12-07 10:06:39 UTC

Genres

hip-hop & raphip-hop/rapuk hip hophip hoptrap

Biography

ZieZie emerged onto the music scene in 2018 with the release of 'Fine Girl' and has since collaborated with Aitch, earning 4 UK top 40 entries and over 250 million streams globally. Notable industry collaborators include Joel Corry, Sigma, and Sigala. ZieZie's success as a platinum-selling artist has garnered media attention from outlets such as Complex, Clash, and DJ Target.

In 2022, ZieZie's feature on Liilz's 'Glad U Came' propelled the track to worldwide acclaim, reaching number one on TikTok and Spotify charts in multiple countries.

Top Brand Affinities

Report Date: 2025-09-27

ZIEZIE connects with 18-24 & 25-34 audiences and shows durable traction across UNITED KINGDOM, UNITED STATES, KENYA. With a male-leaning (54%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 529 avg views per post; Instagram adds dependable engagement depth. Overlap with Ann Summers, boohoo, MISSGUIDED highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: ZIEZIE moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist ZIEZIE score 2.85% — Strong bucket.

Brand: Ann SummersBrand: boohooBrand: MISSGUIDED

Followers:258,586

Engagements:7,363

Rate:2.8%

Posts:68

Avg Likes:7,362

Avg Comments:116

Avg Views:529

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 258,586 · Engagements 7,363 · Rate 2.8% Posts 68 · Views 529 · Avg Likes 7,362 · Avg Comments 116 · Avg Views 529	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 26% 13-17: 11% 35-44: 4%	Largest: 18-24 (59%); next: 25-34 (26%)
Gender Split	Female: 46% Male: 54% Non-binary/Other: 0%	Skews male (54%)
Top Countries	UNITED KINGDOM (61%) UNITED STATES (5%) KENYA (3%) AUSTRALIA (3%) SPAIN (3%)	Top regions: UNITED KINGDOM (61%), UNITED STATES (5%), KENYA (3%)
Platform Engagement	Instagram: 7,362 avg likes/post · Youtube: 529 avg views/post	Best reach: Youtube 529 avg views; best engagement: Instagram 7,362 avg likes

Top Brand Affinities

Ann Summers

Score: 52.37

boohoo

Score: 39.95

MISSGUIDED

Score: 36.93

River Island

Score: 22.33

ITV

Score: 19.48

Selfridges

Score: 19.04

Mixcloud

Score: 17.03

Palm Angels

Score: 16.74

New Era

Score: 14.82

Eurostar

Score: 13.77

True Religion

Score: 13.30

Nasty Gal

Score: 13.05

Brand	Category	Score
Ann Summers		52.37
boohoo		39.95
MISSGUIDED		36.93
River Island		22.33
ITV		19.48
Selfridges		19.04
Mixcloud		17.03
Palm Angels		16.74
New Era		14.82
Eurostar		13.77
True Religion		13.30
Nasty Gal		13.05
Primark		12.70
Ellesse		11.39
ASOS		11.27
JACQUEMUS		10.44
Vauxhall		10.36
Topshop		10.26
Foot Locker		9.78
Amazon Music		9.12
Next		8.85
Vivienne Westwood		8.02
shein		7.94
Emporio Armani		7.49
Stone Island		6.93
Hennessy		6.68
Pioneer		6.66
SheInside		6.22
Urban Outfitters		6.19
SoundCloud		5.52
Alexander McQueen		5.49
NARS Cosmetics		5.36
Champion		5.26
Dsquared		5.10
FashionNova		5.06
Coach		4.94
Ableton		4.73
MTV		4.49
Fendi		4.41
H&M		4.41
Moncler		4.34
Christian Louboutin		4.27
New Balance		4.25
Benefit Cosmetics		4.23
UGG		4.23
Pull&Bear		4.22
Fenty beauty		4.19
Rimmel		4.14
BBC		3.99
Bershka		3.93