ZIEZIE Brand Affinity ranks highest Ann Summers at 60.36% . Very Strong. Score DMDB 49.48% | Fanbase 25.15%

ZIEZIE — hip-hop & rap artist from GB.

ZieZie emerged onto the music scene in 2018 with the release of 'Fine Girl' and has since collaborated with Aitch, earning 4 UK top 40 entries and over 250…

ZIEZIE

Established

Country: GB | Gender: male | Artist ID: 11e83fee-d0f5-2e20-9ef7-aa1c026db3d8

Find Artist

Genres

hip-hop & raphip-hop/rapuk hip hophip hoptrap

Influential: 49.48% Fanbase: 25.15% Trending: 61.65%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Ann Summers • 60.36% • Very Strong

As of 2025-09-09

266,442

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 49.48% | Fanbase 25.15% | Trending 61.65% | CAREER STAGE: MID_LEVEL

Biography

ZieZie emerged onto the music scene in 2018 with the release of 'Fine Girl' and has since collaborated with Aitch, earning 4 UK top 40 entries and over 250 million streams globally. Notable industry collaborators include Joel Corry, Sigma, and Sigala. ZieZie's success as a platinum-selling artist has garnered media attention from outlets such as Complex, Clash, and DJ Target.

In 2022, ZieZie's feature on Liilz's 'Glad U Came' propelled the track to worldwide acclaim, reaching number one on TikTok and Spotify charts in multiple countries.

Report Date: 2025-09-09

ZIEZIE connects with 18-24 & 25-34 audiences and shows durable traction across UNITED KINGDOM, UNITED STATES, KENYA. With a male-leaning (54%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 529 avg views per post; Instagram adds dependable engagement depth. Overlap with Ann Summers, boohoo, MISSGUIDED highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: ZIEZIE moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist ZIEZIE score 2.73% — Strong bucket.

Brand: Ann SummersBrand: boohooBrand: MISSGUIDED

Followers:266,442

Engagements:7,265

Rate:2.7%

Posts:67

Avg Likes:7,264

Avg Comments:116

Avg Views:529

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 266,442 · Engagements 7,265 · Rate 2.7% Posts 67 · Views 529 · Avg Likes 7,264 · Avg Comments 116 · Avg Views 529	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 27% 13-17: 11% 35-44: 4%	Largest: 18-24 (58%); next: 25-34 (27%)
Gender Split	Female: 46% Male: 54% Non-binary/Other: 0%	Skews male (54%)
Top Countries	UNITED KINGDOM (62%) UNITED STATES (5%) KENYA (3%) SPAIN (3%) AUSTRALIA (3%)	Top regions: UNITED KINGDOM (62%), UNITED STATES (5%), KENYA (3%)
Platform Engagement	Instagram: 7,264 avg likes/post · Youtube: 529 avg views/post	Best reach: Youtube 529 avg views; best engagement: Instagram 7,264 avg likes

Top Brand Affinities

Ann Summers

Score: 60.36

boohoo

Score: 40.77

MISSGUIDED

Score: 33.61

True Religion

Score: 31.66

Mixcloud

Score: 21.32

River Island

Score: 21.09

Selfridges

Score: 18.60

Palm Angels

Score: 17.58

SUSHISAMBA

Score: 17.25

ITV

Score: 15.96

New Era

Score: 14.81

Foot Locker

Score: 13.80

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Top Brand Affinities

Brand	Category	Score
Ann Summers		60.36
boohoo		40.77
MISSGUIDED		33.61
True Religion		31.66
Mixcloud		21.32
River Island		21.09
Selfridges		18.60
Palm Angels		17.58
SUSHISAMBA		17.25
ITV		15.96
New Era		14.81
Foot Locker		13.80
Eurostar		13.63
Primark		13.36
ASOS		12.31
Vauxhall		12.25
Nasty Gal		11.31
JACQUEMUS		10.38
Amazon Music		8.93
Stone Island		8.66
Harrods		8.17
Topshop		8.03
Emporio Armani		7.47
shein		7.28
Next		7.25
Vivienne Westwood		6.86
Hennessy		6.23
Champion		6.16
SheInside		5.71
Ableton		5.70
Pioneer		5.46
Dsquared		5.43
Moncler		5.41
FashionNova		5.41
Urban Outfitters		5.02
Coach		4.96
Fenty beauty		4.93
Fendi		4.90
Alexander McQueen		4.84
Gymshark		4.60
SoundCloud		4.59
Kiko		4.26
UGG		4.18
Timberland		4.14
Beats Electronics		3.95
Bershka		3.94
BALMAIN		3.83
Tesco		3.79
KENZO		3.71
H&M		3.54