Zhang Bichen Brand Affinity ranks highest Centrepoint at 37.23% . Very Strong. Score DMDB 49.93% | Fanbase 25.26%

Zhang Bichen — pop artist from CN.

Zhang Bichen — pop artist · from CN · MID_LEVEL. Explore profile, biography and music insights on Digital Music Database.

Zhang Bichen

Established

Country: CN | Gender: female | Artist ID: 59966c3a-c1d1-11e8-9924-525400009efb

Find Artist

Genres

popmainland chinese popsoundtrack, stage & screenchinese drama ost

Influential: 49.93% Fanbase: 25.26% Trending: 62.27%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Centrepoint • 37.23% • Very Strong

As of 2025-09-09

92,060

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 49.93% | Fanbase 25.26% | Trending 62.27% | CAREER STAGE: MID_LEVEL

Biography

Zhang Bichen — pop artist · from CN · MID_LEVEL. Explore profile, biography and music insights on Digital Music Database.

Report Date: 2025-09-09

Zhang Bichen resonates with 18-24 & 25-34 audiences and sustains presence in INDIA, TAIWAN, MALAYSIA. The demographic is female-leaning (54%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 1,886 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Centrepoint, Stuart Weitzman, GENTLE MONSTER maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Zhang Bichen score 0.30% — Low bucket.

Brand: CentrepointBrand: Stuart WeitzmanBrand: GENTLE MONSTER

Followers:92,060

Engagements:279

Rate:0.3%

Posts:597

Avg Likes:279

Avg Comments:2

Avg Views:1,886

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 92,060 · Engagements 279 · Rate 0.3% Posts 597 · Views 1,886 · Avg Likes 279 · Avg Comments 2 · Avg Views 1,886	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 50% 25-34: 31% 35-44: 9% 13-17: 7%	Largest: 18-24 (50%); next: 25-34 (31%)
Gender Split	Female: 54% Male: 46% Non-binary/Other: 0%	Skews female (54%)
Top Countries	INDIA (54%) TAIWAN (30%) MALAYSIA (13%) UNITED STATES (10%) HONG KONG SAR CHINA (8%)	Top regions: INDIA (54%), TAIWAN (30%), MALAYSIA (13%)
Platform Engagement	Instagram: 266 avg likes/post · Youtube: 1,886 avg views/post	Best reach: Youtube 1,886 avg views; best engagement: Instagram 266 avg likes

Top Brand Affinities

Centrepoint

Score: 37.23

Stuart Weitzman

Score: 20.38

GENTLE MONSTER

Score: 13.18

Acne Studios

Score: 9.73

Maison Margiela

Score: 9.66

Bottega Veneta

Score: 9.45

L'Occitane

Score: 9.35

Stella McCartney

Score: 8.70

Barbour

Score: 8.50

Marni

Score: 8.42

Yakult

Score: 7.74

Loewe

Score: 7.35

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Top Brand Affinities

Brand	Category	Score
Centrepoint		37.23
Stuart Weitzman		20.38
GENTLE MONSTER		13.18
Acne Studios		9.73
Maison Margiela		9.66
Bottega Veneta		9.45
L'Occitane		9.35
Stella McCartney		8.70
Barbour		8.50
Marni		8.42
Yakult		7.74
Loewe		7.35
G-shock		7.34
Miu Miu		7.19
Tissot		6.93
Innisfree		6.92
Anantara		5.66
Bandai Namco		5.49
Carlsberg		5.47
OOTD Magazine		5.11
Bajaj		5.09
KARL LAGERFELD		4.96
Four Seasons		4.85
Moschino		4.58
Gundam		4.54
Longchamp		4.47
ASUS		4.19
Coach		4.11
Leica		4.05
Max Mara		4.05
Snoopy And The Peanuts Gang		3.71
Pull&Bear		3.62
Fendi		3.54
American Eagle		3.49
Huawei		3.43
Fujifilm		3.34
Bulgari		3.32
Yves Saint Laurent		3.27
Hermès		3.22
KTM		3.11
Petronas		3.00
A Game of Tones		2.87
Omega		2.86
Balenciaga		2.65
Rolls-Royce		2.65
Transformers		2.64
UNIQLO		2.63
Christian Dior		2.63
Timberland		2.62
New Balance		2.55