ZEROBASEONE Brand Affinity ranks highest Blue Marble at 1,273.11% . Very Strong. Score DMDB 66.97% | Fanbase 56.85%

ZEROBASEONE — pop artist from KR.

ZEROBASEONE, comprised of Sung Han Bin, Kim Ji Woong, Zhang Hao, Seok Matthew, Kim Tae Rae, Ricky, Kim Gyu Vin, Park Gun Wook, and Han Yu Jin, is a K-pop boy…

ZEROBASEONE

Recognizable

Country: KR | Gender: male | Artist ID: 47f8bd05-c8d5-4f37-9e45-0de970d48f48

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Genres

popk-popk-pop boy grouppopasian pop

Influential: 66.97% Fanbase: 56.85% Trending: 72.03%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Blue Marble • 1,273.11% • Very Strong

As of 2025-09-10

11,299,666

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 66.97% | Fanbase 56.85% | Trending 72.03% | CAREER STAGE: MAINSTREAM

Biography

ZEROBASEONE, comprised of Sung Han Bin, Kim Ji Woong, Zhang Hao, Seok Matthew, Kim Tae Rae, Ricky, Kim Gyu Vin, Park Gun Wook, and Han Yu Jin, is a K-pop boy group formed through Mnet's 'Boys Planet'.

The group has achieved consecutive double million-seller status with their debut album 'YOUTH IN THE SHADE' and 2nd mini album 'MELTING POINT'. Within 37 days of their debut, ZEROBASEONE held their first fan concert, '2023 ZEROBASEONE FAN-CON', at the Gocheok Sky Dome, engaging with over 18,000 attendees. They have garnered 15 trophies within their first six months, solidifying their position as a prominent presence in the 5th generation of K-pop.

Report Date: 2025-09-10

ZEROBASEONE is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, INDONESIA, SOUTH KOREA. The audience is heavily female (72%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (254,100 avg views per post); Instagram builds the community layer. Affinity data highlights Blue Marble, Vegamour, LaserAway, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist ZEROBASEONE score 2.04% — Strong bucket.

Brand: Blue MarbleBrand: VegamourBrand: LaserAway

Followers:11,299,666

Engagements:230,528

Rate:2.0%

Posts:6,370

Avg Likes:224,688

Avg Comments:1,939

Avg Views:310,544

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 11,299,666 · Engagements 230,528 · Rate 2.0% Posts 6,370 · Views 310,544 · Avg Likes 224,688 · Avg Comments 1,939 · Avg Views 310,544	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 66% 25-34: 19% 13-17: 13% 35-44: 2%	Largest: 18-24 (66%); next: 25-34 (19%)
Gender Split	Female: 72% Male: 28% Non-binary/Other: 0%	Skews female (72%)
Top Countries	UNITED STATES (16%) INDONESIA (13%) SOUTH KOREA (7%) PHILIPPINES (6%) BRAZIL (4%)	Top regions: UNITED STATES (16%), INDONESIA (13%), SOUTH KOREA (7%)
Platform Engagement	Instagram: 158,606 avg likes/post · Tiktok: 254,100 avg views/post · Youtube: 56,444 avg views/post	Best reach: Tiktok 254,100 avg views; best engagement: Instagram 158,606 avg likes

Top Brand Affinities

Blue Marble

Score: 1,273.11

Vegamour

Score: 795.52

LaserAway

Score: 747.82

GENTLE MONSTER

Score: 224.61

Courrèges

Score: 200.66

T3 Micro

Score: 192.90

Italac

Score: 188.25

Santander

Score: 184.11

Youth To The People

Score: 174.94

Casetify

Score: 152.37

ThredUp

Score: 117.37

Herbivore

Score: 111.47

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Top Brand Affinities

Brand	Category	Score
Blue Marble		1,273.11
Vegamour		795.52
LaserAway		747.82
GENTLE MONSTER		224.61
Courrèges		200.66
T3 Micro		192.90
Italac		188.25
Santander		184.11
Youth To The People		174.94
Casetify		152.37
ThredUp		117.37
Herbivore		111.47
First Aid Beauty		111.23
Carmen Steffens		105.74
Jinro		99.63
General Mills		96.93
MR PORTER		88.18
Farmacy		85.81
Maison Kitsuné		84.89
Rexona		80.94
Americanas.com		80.63
Sally Beauty Supply LLC		73.52
Live Nation		71.99
THEFACESHOP		69.09
Natsume		66.72
TOD's		65.73
Supergoop!		64.94
SK-II		64.42
Biore		63.93
Motel Rocks		60.96
Blumarine		59.70
NET-A-PORTER		54.76
Ouai		52.85
WNBA		50.08
Oral-B		46.26
Vivienne Westwood		45.87
Korean Air		45.79
Blogilates		44.24
Farfetch		42.06
Glow Recipe		41.73
American Express		39.10
TRESemmé		37.85
MOCO Museum		37.67
Sandro		36.64
Drunk Elephant		35.89
A.P.C.		35.23
Sotheby's		34.29
The Last of Us		34.24
L'Occitane		32.70
Tory Burch		31.78