Zero 7

Zero 7 — jazz & standards artist from GB.

Zero 7 is a European downtempo duo formed by producers Henry Binns and Sam Hardaker, who began their music careers as tea boys at a London recording studio…

Influence: 65.45% Fanbase: 56.97% Trending: 69.69% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 44.60% • Very Strong

As of 2025-09-09

94,127

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-27 18:58:01 UTC

Genres

jazz & standardsnu jazzhip-hop & raptrip hopelectronicelectronicdowntempoelectronica

Biography

Zero 7 is a European downtempo duo formed by producers Henry Binns and Sam Hardaker, who began their music careers as tea boys at a London recording studio before working with notable British musicians in the '90s. After adopting the name Zero 7 from a Honduras nightclub, they gained recognition through remixes for artists like Radiohead and Terry Callier. Their debut EP 1 in 1999 quickly sold out, leading to subsequent successful releases including EP 2 and their acclaimed first album, Simple Things, in 2001 featuring collaborations with vocalists Mozez, Sia Furler, and Sophie Barker.

Following the Grammy-nominated Garden in 2006, Zero 7 faced a transition when Sia Furler departed, leading to a new partnership with vocalist Eska Mtungwazi and a shift towards pop music. Their 2009 release Yeah Ghost showcased a blend of pop-influenced electronica and ambient jazz, accompanied by international touring. Despite lineup changes, Zero 7 continued to evolve their sound and maintain a dedicated following beyond the downtempo genre.

Top Brand Affinities

Report Date: 2025-09-09

Zero 7 performs best with fans in the 25-34 range, concentrated in UNITED STATES, UNITED KINGDOM, BRAZIL. Audience composition is heavily male (72%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 877 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Mixcloud, MOOG, Akai, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Zero 7 is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Zero 7 score 0.26% — Low bucket.

Brand: MixcloudBrand: MOOGBrand: Akai

Followers:94,127

Engagements:244

Rate:0.3%

Posts:303

Avg Likes:240

Avg Comments:7

Avg Views:877

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 94,127 · Engagements 244 · Rate 0.3% Posts 303 · Views 877 · Avg Likes 240 · Avg Comments 7 · Avg Views 877	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 39% 35-44: 24% 18-24: 20% 45-64: 15%	Largest: 25-34 (39%); next: 35-44 (24%)
Gender Split	Female: 28% Male: 72% Non-binary/Other: 0%	Skews male (72%)
Top Countries	UNITED STATES (29%) UNITED KINGDOM (11%) BRAZIL (5%) ITALY (4%) FRANCE (4%)	Top regions: UNITED STATES (29%), UNITED KINGDOM (11%), BRAZIL (5%)
Platform Engagement	Instagram: 148 avg likes/post · Youtube: 877 avg views/post	Best reach: Youtube 877 avg views; best engagement: Instagram 148 avg likes

Top Brand Affinities

Mixcloud

Score: 44.60

MOOG

Score: 43.47

Akai

Score: 21.84

Ableton

Score: 18.67

Amazon Music

Score: 11.39

Pioneer

Score: 11.29

Tate Modern

Score: 11.07

Sennheiser

Score: 10.78

Pro Tools

Score: 9.71

Spotify Music

Score: 5.97

Beats Electronics

Score: 5.30

SoundCloud

Score: 5.28

Brand	Category	Score
Mixcloud		44.60
MOOG		43.47
Akai		21.84
Ableton		18.67
Amazon Music		11.39
Pioneer		11.29
Tate Modern		11.07
Sennheiser		10.78
Pro Tools		9.71
Spotify Music		5.97
Beats Electronics		5.30
SoundCloud		5.28
Leica		5.04
Kickstarter		4.72
Movistar		4.52
Lollapalooza		4.37
BBC		4.17
Oculus		4.11
Guinness		3.76
Paramount Pictures		3.42
Emporium		3.35
Coachella		3.33
Warner Bros		3.24
Carhartt		3.22
Harrods		3.07
Columbia Pictures		2.98
MTV		2.91
Showtime		2.91
Tesco		2.88
Kodak		2.83
Dr. Martens		2.81
Airbnb		2.62
Martini		2.59
Aperol		2.57
Pantone Inc		2.55
NBC		2.44
Tinder		2.39
Lego		2.34
Snoopy And The Peanuts Gang		2.31
Matrix		2.29
Jaguar		2.28
Fujifilm		2.27
Polaroid		2.18
Bellagio		2.15
Garnier		2.14
Star Wars		2.06
Lush		2.06
Boeing		2.01
Fiat		2.00
Tomorrowland		1.91