Zerb
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
445,504
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 08:02:03 UTC
Genres
Biography
Zerb's solo EP, SURRENDER, reflects a decade of musical exploration and showcases his ability to bridge cultural boundaries through his unique musical vision. His track Mwaki, featuring vocalist Sofiya Nzau, achieved viral success, reaching the top of Spotify's Global Viral Chart and earning platinum status in Italy. Zerb's collaborations with artists like The Chainsmokers and Coldplay have further solidified his influence in the global music scene, demonstrating his commitment to connecting people through the universal language of music.
Zerb builds repeat engagement among 25-34 & 18-24 audiences throughout KENYA, BRAZIL, ROMANIA. With a heavily male (74%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (59,736 avg views per post), while Youtube provides social proof in comments and saves. Affinities with Warner Music, Pioneer, ChilliBeans point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 445,504 · Engagements 1,688 · Rate 0.4% Posts 1,099 · Views 63,025 · Avg Likes 1,637 · Avg Comments 95 · Avg Views 63,025 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 46% 18-24: 36% 35-44: 12% 45-64: 4% |
Largest: 25-34 (46%); next: 18-24 (36%) |
| Gender Split |
Female: 26% Male: 74% Non-binary/Other: 0% |
Skews male (74%) |
| Top Countries |
KENYA (14%) BRAZIL (9%) ROMANIA (7%) UNITED STATES (6%) FRANCE (5%) |
Top regions: KENYA (14%), BRAZIL (9%), ROMANIA (7%) |
| Platform Engagement | Instagram: 611 avg likes/post · Tiktok: 3,289 avg views/post · Youtube: 59,736 avg views/post | Best reach: Youtube 59,736 avg views; best engagement: Youtube 875 avg likes |
Top Brand Affinities
Warner Music
Pioneer
ChilliBeans
Trancefamily
Tomorrowland
Ableton
Mixcloud
Lollapalooza
Amazon Music
Colcci
Ambev
SoundCloud
| Brand | Category | Score |
|---|---|---|
| Warner Music | 45.62 | |
| Pioneer | 42.23 | |
| ChilliBeans | 38.37 | |
| Trancefamily | 33.61 | |
| Tomorrowland | 30.22 | |
| Ableton | 22.11 | |
| Mixcloud | 20.82 | |
| Lollapalooza | 20.13 | |
| Amazon Music | 19.50 | |
| Colcci | 15.05 | |
| Ambev | 14.98 | |
| SoundCloud | 13.20 | |
| Akai | 12.16 | |
| Pro Tools | 11.83 | |
| Sennheiser | 9.45 | |
| Johnnie Walker | 8.21 | |
| Itaipava | 8.03 | |
| Stella Artois | 7.40 | |
| Budweiser | 7.25 | |
| Absolut | 6.86 | |
| Smirnoff | 6.52 | |
| Heineken | 6.15 | |
| Amstel | 5.94 | |
| Jagermeister | 5.86 | |
| Spotify Music | 4.63 | |
| iHeartRadio Music Awards | 4.19 | |
| Lacoste | 3.06 | |
| Lululemon Athletica | 2.80 | |
| MTV | 2.66 | |
| Aperol | 2.64 | |
| Jack Daniels | 2.64 | |
| Oakley | 2.37 | |
| Monster Beverage | 2.33 | |
| Tinder | 2.26 | |
| Red Bull | 2.26 | |
| Guess | 2.18 | |
| New Balance | 2.17 | |
| Balenciaga | 2.15 | |
| Beats Electronics | 2.13 | |
| ASOS | 2.07 | |
| Christian Louboutin | 2.01 | |
| Timberland | 1.99 | |
| McLaren | 1.97 | |
| Versace | 1.97 | |
| Dolce & Gabbana | 1.94 | |
| Louis Vuitton | 1.84 | |
| Puma | 1.83 | |
| GoPro | 1.78 | |
| The North Face | 1.77 | |
| Cartier | 1.77 |
Official Profiles
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
