Zedd Brand Affinity ranks highest Mixcloud at 15.44% . Very Strong. Score DMDB 73.09% | Fanbase 79.48%

Zedd — pop artist from RU.

Born in 1989 as Anton Zaslavski, Zedd quickly rose to prominence in the electronic music scene after winning remix contests in 2010. Transitioning from playing…

Zedd

Superstar

Country: RU | Gender: male | Artist ID: 11e81bbd-00ba-0442-824d-a0369fe50396

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Genres

popdance poppoppost-teen popmainstream popelectronictropical houseelectropopcomplextroedmelectro housepop dancedancegerman technoelectronic

Influential: 73.09% Fanbase: 79.48% Trending: 69.90%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 15.44% • Very Strong

As of 2025-09-10

15,754,367

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 73.09% | Fanbase 79.48% | Trending 69.90% | CAREER STAGE: SUPERSTAR

Biography

Born in 1989 as Anton Zaslavski, Zedd quickly rose to prominence in the electronic music scene after winning remix contests in 2010. Transitioning from playing guitar in a post-hardcore band to producing, he gained recognition for his remixes of Skrillex and Lady Gaga. While initially known for his electro-house anthems, Zedd shifted his focus to songwriting, evident in his albums "Clarity" (2012) and "True Colors" (2015) featuring collaborations with artists like Logic, Troye Sivan, and Selena Gomez. His diverse musical style is showcased in tracks like "Stay" (2017) and "Happy Now" (2018), demonstrating his ability to blend trap elements with emotional melodies. Zedd's hit single "The Middle" (2018) with Maren Morris further solidified his reputation for crafting catchy, genre-spanning tracks that resonate with audiences worldwide.

Report Date: 2025-09-10

Zedd reliably reaches 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, INDONESIA. The base is heavily male (56%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (28,450 avg views per post); Instagram layers on depth and replies. The audience sits near Mixcloud, Trancefamily, Sennheiser, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Zedd score 0.13% — Low bucket.

Brand: MixcloudBrand: TrancefamilyBrand: Sennheiser

Followers:15,754,367

Engagements:21,148

Rate:0.1%

Posts:2,892

Avg Likes:20,947

Avg Comments:290

Avg Views:54,224

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 15,754,367 · Engagements 21,148 · Rate 0.1% Posts 2,892 · Views 54,224 · Avg Likes 20,947 · Avg Comments 290 · Avg Views 54,224	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 62% 25-34: 26% 13-17: 8% 35-44: 3%	Largest: 18-24 (62%); next: 25-34 (26%)
Gender Split	Female: 44% Male: 56% Non-binary/Other: 0%	Skews male (56%)
Top Countries	UNITED STATES (14%) BRAZIL (9%) INDONESIA (8%) INDIA (7%) PHILIPPINES (4%)	Top regions: UNITED STATES (14%), BRAZIL (9%), INDONESIA (8%)
Platform Engagement	Instagram: 17,730 avg likes/post · Tiktok: 28,450 avg views/post · Youtube: 25,774 avg views/post	Best reach: Tiktok 28,450 avg views; best engagement: Instagram 17,730 avg likes

Top Brand Affinities

Mixcloud

Score: 15.44

Trancefamily

Score: 13.25

Sennheiser

Score: 12.62

Pioneer

Score: 10.55

Amazon Music

Score: 8.95

Tomorrowland

Score: 8.67

Movistar

Score: 7.91

Pro Tools

Score: 7.35

Ableton

Score: 6.36

iHeartRadio Music Awards

Score: 5.25

Lollapalooza

Score: 4.29

Summit Entertainment

Score: 3.82

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Top Brand Affinities

Brand	Category	Score
Mixcloud		15.44
Trancefamily		13.25
Sennheiser		12.62
Pioneer		10.55
Amazon Music		8.95
Tomorrowland		8.67
Movistar		7.91
Pro Tools		7.35
Ableton		6.36
iHeartRadio Music Awards		5.25
Lollapalooza		4.29
Summit Entertainment		3.82
Bacardi		3.38
SoundCloud		3.37
Hilton		3.23
Coachella		2.94
Snoopy And The Peanuts Gang		2.80
Lululemon Athletica		2.72
NBC		2.72
MTV		2.58
Dr. Martens		2.50
Pixar		2.43
A Game of Tones		2.42
Monster Beverage		2.33
Victoria's Secret		2.32
AMC		2.28
The North Face		2.28
Snapseed		2.23
UNIQLO		2.21
Beats Electronics		2.15
League of Legends		2.06
Paramount Pictures		1.94
Spotify Music		1.91
Fujifilm		1.80
Costco		1.78
Hollister Co		1.76
Versace		1.71
NFL		1.67
Lush		1.64
Showtime		1.62
Pokemon Go		1.60
FashionNova		1.58
H&M		1.56
Vans		1.53
Forever 21		1.50
Converse		1.47
Polaroid		1.46
Heineken		1.45
Chrysler		1.43
Bershka		1.41