Zedd
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-27
15,754,367
Social Media Followers
As of 2025-09-27
00:00:00
Hours Airplay
2025-12-07 09:33:03 UTC
Genres
Biography
Zedd reliably reaches 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, INDONESIA. The base is heavily male (56%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (28,450 avg views per post); Instagram layers on depth and replies. The audience sits near Mixcloud, Trancefamily, Sennheiser, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 15,754,367 · Engagements 21,148 · Rate 0.1% Posts 2,892 · Views 54,224 · Avg Likes 20,947 · Avg Comments 290 · Avg Views 54,224 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 62% 25-34: 26% 13-17: 8% 35-44: 3% |
Largest: 18-24 (62%); next: 25-34 (26%) |
| Gender Split |
Female: 44% Male: 56% Non-binary/Other: 0% |
Skews male (56%) |
| Top Countries |
UNITED STATES (14%) BRAZIL (9%) INDONESIA (8%) INDIA (7%) PHILIPPINES (4%) |
Top regions: UNITED STATES (14%), BRAZIL (9%), INDONESIA (8%) |
| Platform Engagement | Instagram: 17,730 avg likes/post · Tiktok: 28,450 avg views/post · Youtube: 25,774 avg views/post | Best reach: Tiktok 28,450 avg views; best engagement: Instagram 17,730 avg likes |
Top Brand Affinities
Mixcloud
Trancefamily
Sennheiser
Pioneer
Amazon Music
Tomorrowland
Movistar
Pro Tools
Ableton
iHeartRadio Music Awards
Lollapalooza
Summit Entertainment
| Brand | Category | Score |
|---|---|---|
| Mixcloud | 15.44 | |
| Trancefamily | 13.25 | |
| Sennheiser | 12.62 | |
| Pioneer | 10.55 | |
| Amazon Music | 8.95 | |
| Tomorrowland | 8.67 | |
| Movistar | 7.91 | |
| Pro Tools | 7.35 | |
| Ableton | 6.36 | |
| iHeartRadio Music Awards | 5.25 | |
| Lollapalooza | 4.29 | |
| Summit Entertainment | 3.82 | |
| Bacardi | 3.38 | |
| SoundCloud | 3.37 | |
| Hilton | 3.23 | |
| Coachella | 2.94 | |
| Snoopy And The Peanuts Gang | 2.80 | |
| Lululemon Athletica | 2.72 | |
| NBC | 2.72 | |
| MTV | 2.58 | |
| Dr. Martens | 2.50 | |
| Pixar | 2.43 | |
| A Game of Tones | 2.42 | |
| Monster Beverage | 2.33 | |
| Victoria's Secret | 2.32 | |
| AMC | 2.28 | |
| The North Face | 2.28 | |
| Snapseed | 2.23 | |
| UNIQLO | 2.21 | |
| Beats Electronics | 2.15 | |
| League of Legends | 2.06 | |
| Paramount Pictures | 1.94 | |
| Spotify Music | 1.91 | |
| Fujifilm | 1.80 | |
| Costco | 1.78 | |
| Hollister Co | 1.76 | |
| Versace | 1.71 | |
| NFL | 1.67 | |
| Lush | 1.64 | |
| Showtime | 1.62 | |
| Pokemon Go | 1.60 | |
| FashionNova | 1.58 | |
| H&M | 1.56 | |
| Vans | 1.53 | |
| Forever 21 | 1.50 | |
| Converse | 1.47 | |
| Polaroid | 1.46 | |
| Heineken | 1.45 | |
| Chrysler | 1.43 | |
| Bershka | 1.41 |
Official Profiles
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LoginArtist: Zedd
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Top 10 Songs Played Today
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Total Streams (2025-09-27)
Total: 16,528,889
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
|
15,942,978 | 96.46% |
| [+] |
|
289,460 | 1.75% |
| [+] |
|
147,180 | 0.89% |
| [+] |
|
134,613 | 0.81% |
| [+] |
|
14,658 | 0.09% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-30 08:00 UTC | Decadence Arizona 2025 | Phoenix Raceway | phoenix, United States | — |
| 2025-12-31 02:00 UTC | Decadence AZ 2025 | Phoenix Raceway | Avondale, United States | — |















