Zed Brand Affinity ranks highest Accor Hotels at 42.07% . Very Strong. Score DMDB 0.00% | Fanbase 0.00%

Zed — pop artist from FR.

ZED is a black-furred musician known for his unique blend of electronic beats and barks. His latest release, Semi Vagues, incorporates a playful reference to…

Zed

Established

Country: FR | Gender: male | Artist ID: cbced401-df20-4f90-9a09-5a732fc47dff

Find Artist

Genres

poppop urbainehip-hop & raphip-hop/rapfrench hip hoprap francaiscontemporary hip hophip hoptrap

Influential: 0.00% Fanbase: 0.00% Trending: 0.00%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Accor Hotels • 42.07% • Very Strong

As of 2025-09-09

223,823

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Established

Biography

ZED is a black-furred musician known for his unique blend of electronic beats and barks. His latest release, Semi Vagues, incorporates a playful reference to the Hungarian word for glasses.

Report Date: 2025-09-09

Zed reliably reaches 18-24 & 25-34 audiences in FRANCE, BELGIUM, CONGO - KINSHASA. The base is heavily male (88%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (512,122 avg views per post); Instagram layers on depth and replies. The audience sits near Accor Hotels, Adidas Y-3, Lacoste, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Zed score 12.36% — Very Strong bucket.

Brand: Accor HotelsBrand: Adidas Y-3Brand: Lacoste

Followers:223,823

Engagements:27,670

Rate:12.4%

Posts:88

Avg Likes:26,783

Avg Comments:370

Avg Views:563,172

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 223,823 · Engagements 27,670 · Rate 12.4% Posts 88 · Views 563,172 · Avg Likes 26,783 · Avg Comments 370 · Avg Views 563,172	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 35% 13-17: 6% 35-44: 4%	Largest: 18-24 (54%); next: 25-34 (35%)
Gender Split	Female: 12% Male: 88% Non-binary/Other: 0%	Skews male (88%)
Top Countries	FRANCE (75%) BELGIUM (5%) CONGO - KINSHASA (4%) CANADA (3%) UNITED STATES (3%)	Top regions: FRANCE (75%), BELGIUM (5%), CONGO - KINSHASA (4%)
Platform Engagement	Instagram: 11,011 avg likes/post · Tiktok: 51,050 avg views/post · Youtube: 512,122 avg views/post	Best reach: Youtube 512,122 avg views; best engagement: Instagram 11,011 avg likes

Top Brand Affinities

Accor Hotels

Score: 42.07

Adidas Y-3

Score: 35.38

Lacoste

Score: 16.31

Ellesse

Score: 16.05

Palm Angels

Score: 14.45

Galeries Lafayette

Score: 13.49

Ricard

Score: 12.20

Sandro

Score: 12.12

New Era

Score: 12.08

Jean Paul Gaultier

Score: 11.02

Foot Locker

Score: 10.38

Dsquared

Score: 9.47

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Top Brand Affinities

Brand	Category	Score
Accor Hotels		42.07
Adidas Y-3		35.38
Lacoste		16.31
Ellesse		16.05
Palm Angels		14.45
Galeries Lafayette		13.49
Ricard		12.20
Sandro		12.12
New Era		12.08
Jean Paul Gaultier		11.02
Foot Locker		10.38
Dsquared		9.47
boohoo		9.27
Stone Island		8.30
Grey Goose		7.95
JACQUEMUS		7.70
Hennessy		7.17
SoundCloud		7.07
Longchamp		6.89
The North Face		6.75
Carhartt		6.73
KENZO		6.04
Moncler		5.93
ASICS		5.91
Champion		5.90
Alexander McQueen		5.83
Dr. Martens		5.77
Kappa		5.77
Emporio Armani		5.62
Décathlon		5.59
Stüssy		5.44
Ferragamo		4.99
Supreme		4.98
Polo Ralph Lauren		4.79
Garnier		4.47
BALMAIN		4.45
Warner Bros		4.40
Cartier		4.20
Nike		4.15
Fila		4.07
Versace		4.03
Christian Louboutin		3.98
Beats Electronics		3.85
Carrefour		3.78
ASOS		3.70
Balenciaga		3.49
Pull&Bear		3.40
Sprite		3.37
Dolce & Gabbana		3.34
Timberland		3.22