Zeca Pagodinho Brand Affinity ranks highest OSGEMEOS at 59.25% . Very Strong. Score DMDB 65.39% | Fanbase 55.08%

Zeca Pagodinho — european artist from BR.

Zeca Pagodinho is a renowned Brazilian singer and songwriter, widely regarded as one of the country's top samba artists. With a career spanning several…

Zeca Pagodinho

Recognizable

Country: BR | Gender: male | Artist ID: 11e81bc2-a784-fe08-87d3-a0369fe50396

Find Artist

Genres

europeansambalatinpagodempbsamba de rodapartido alto

Influential: 65.39% Fanbase: 55.08% Trending: 70.55%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

OSGEMEOS • 59.25% • Very Strong

As of 2025-09-10

5,221,109

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 65.39% | Fanbase 55.08% | Trending 70.55% | CAREER STAGE: MAINSTREAM

Biography

Zeca Pagodinho is a renowned Brazilian singer and songwriter, widely regarded as one of the country's top samba artists. With a career spanning several decades, he has established himself as a prominent figure in the Brazilian music scene.

Report Date: 2025-09-10

Zeca Pagodinho indexes high with fans in the 25-34 range in BRAZIL, UNITED STATES, PORTUGAL. The skew is heavily male (65%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 12,317 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward OSGEMEOS, Lojas Renner, Itaipava, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Zeca Pagodinho when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Zeca Pagodinho score 0.15% — Low bucket.

Brand: OSGEMEOSBrand: Lojas RennerBrand: Itaipava

Followers:5,221,109

Engagements:7,790

Rate:0.1%

Posts:5,312

Avg Likes:7,781

Avg Comments:132

Avg Views:12,317

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 5,221,109 · Engagements 7,790 · Rate 0.1% Posts 5,312 · Views 12,317 · Avg Likes 7,781 · Avg Comments 132 · Avg Views 12,317	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 38% 18-24: 26% 35-44: 20% 45-64: 14%	Largest: 25-34 (38%); next: 18-24 (26%)
Gender Split	Female: 35% Male: 65% Non-binary/Other: 0%	Skews male (65%)
Top Countries	BRAZIL (90%) UNITED STATES (3%) PORTUGAL (1%) ARGENTINA (1%) URUGUAY (1%)	Top regions: BRAZIL (90%), UNITED STATES (3%), PORTUGAL (1%)
Platform Engagement	Instagram: 7,206 avg likes/post · Youtube: 12,317 avg views/post	Best reach: Youtube 12,317 avg views; best engagement: Instagram 7,206 avg likes

Top Brand Affinities

OSGEMEOS

Score: 59.25

Lojas Renner

Score: 26.00

Itaipava

Score: 23.27

Danone

Score: 22.18

Citi

Score: 19.65

Banco Bradesco

Score: 19.42

Ambev

Score: 15.15

Riachuelo

Score: 13.10

Xerox

Score: 10.46

Rapha

Score: 9.51

Havaianas

Score: 8.37

Stella Artois

Score: 8.01

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Top Brand Affinities

Brand	Category	Score
OSGEMEOS		59.25
Lojas Renner		26.00
Itaipava		23.27
Danone		22.18
Citi		19.65
Banco Bradesco		19.42
Ambev		15.15
Riachuelo		13.10
Xerox		10.46
Rapha		9.51
Havaianas		8.37
Stella Artois		8.01
Amstel		7.40
Heineken		6.00
Pfizer		5.37
Budweiser		5.34
Moda Praia		4.45
Cartoon Network		3.73
Uber		2.92
Tomorrowland		2.55
Lollapalooza		2.53
Carrefour		2.40
Tinder		2.36
UFC		2.11
Pixar		1.97
Warner Bros		1.97
League of Legends		1.64
KitKat		1.63
Renault		1.62
Polaroid		1.62
shein		1.54
Oakley		1.43
Nutella		1.30
SheInside		1.27
Coca-Cola		1.26
Red Bull		1.22
Spotify Music		1.14
Nintendo		1.12
Ray-Ban		1.10
Airbnb		1.09
Guinness		1.08
Pokemon Go		1.08
NBA		1.06
HBO		1.00
Pokemon		0.99
Netflix		0.99
DC Entertainment		0.97
Levi's		0.97
Converse		0.93
Lego		0.92