Zazie

Zazie — pop artist from FR.

Isabelle de Truchis, known as Zazie, rose to prominence in French music with her distinctive voice and sharp songwriting, taking inspiration from Raymond…

Influence: 59.50% Fanbase: 46.17% Trending: 66.16% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Accor Hotels • 64.94% • Very Strong

As of 2025-09-09

325,279

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:35:11 UTC

Genres

popfrench popnouvelle chanson francaisechansonpopmainstream poprockfrench rock

Biography

Isabelle de Truchis, known as Zazie, rose to prominence in French music with her distinctive voice and sharp songwriting, taking inspiration from Raymond Queneau's novel. Her debut single "Sucré salé" in 1993 marked her entry into the French charts, leading to a successful career with albums like "Zen," "Made In Love," "La Zizanie," "Rodéo," and "Totem."

Zazie, a prolific songwriter, has not only achieved success with her own music but has also penned lyrics for renowned French artists such as Florent Pagny, Johnny Hallyday, and Jane Birkin. Her tenth album, "Essenciel," released under the independent label 6&7, earned a platinum certification. Throughout her career, Zazie has continued to innovate in her music, showcasing her love for words and using humor to address societal issues. Her latest album, "AIR," was released five years after "Essenciel."

Top Brand Affinities

Report Date: 2025-09-09

Zazie reaches 18-24 & 25-34 audiences concentrated in FRANCE, BELGIUM, ALGERIA. The demographic tilt is heavily female (58%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 32,991 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Accor Hotels, Monoprix, Fnac suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Zazie score 1.11% — Moderate bucket.

Brand: Accor HotelsBrand: MonoprixBrand: Fnac

Followers:325,279

Engagements:3,617

Rate:1.1%

Posts:422

Avg Likes:3,580

Avg Comments:184

Avg Views:32,991

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 325,279 · Engagements 3,617 · Rate 1.1% Posts 422 · Views 32,991 · Avg Likes 3,580 · Avg Comments 184 · Avg Views 32,991	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 33% 25-34: 30% 35-44: 19% 45-64: 14%	Largest: 18-24 (33%); next: 25-34 (30%)
Gender Split	Female: 58% Male: 42% Non-binary/Other: 0%	Skews female (58%)
Top Countries	FRANCE (71%) BELGIUM (5%) ALGERIA (2%) SWITZERLAND (2%) BRAZIL (2%)	Top regions: FRANCE (71%), BELGIUM (5%), ALGERIA (2%)
Platform Engagement	Instagram: 2,916 avg likes/post · Youtube: 32,991 avg views/post	Best reach: Youtube 32,991 avg views; best engagement: Instagram 2,916 avg likes

Top Brand Affinities

Accor Hotels

Score: 64.94

Monoprix

Score: 49.59

Fnac

Score: 48.31

Galeries Lafayette

Score: 33.18

Jean Paul Gaultier

Score: 28.03

Kiabi

Score: 25.27

NBC

Score: 18.96

Air France

Score: 18.20

Leroy Merlin

Score: 15.37

Hema

Score: 15.15

ESPRIT

Score: 14.53

Auchan

Score: 13.84

Brand	Category	Score
Accor Hotels		64.94
Monoprix		49.59
Fnac		48.31
Galeries Lafayette		33.18
Jean Paul Gaultier		28.03
Kiabi		25.27
NBC		18.96
Air France		18.20
Leroy Merlin		15.37
Hema		15.15
ESPRIT		14.53
Auchan		13.84
Vichy		13.63
Yogi Tea		13.61
Sandro		12.34
TOUS		12.17
PLAYMOBIL		12.02
Ricard		11.50
Evian		10.87
KARL LAGERFELD		10.64
Longchamp		9.90
Garnier		9.78
Thermomix		9.28
Elle Magazine		8.62
Guerlain		8.58
Easyjet		8.54
Haribo		6.74
Montblanc		6.69
Tarte Cosmetics		6.18
Carrefour		5.54
Décathlon		5.47
Kiko		3.91
Citroen		3.66
Yves Saint Laurent		3.52
Primark		3.41
Babybump		3.40
Rover		3.28
Hermès		2.96
Sephora		2.88
Christian Louboutin		2.86
Renault		2.75
Peugeot		2.71
Faber-Castell		2.70
Stradivarius		2.69
Lacoste		2.62
Warner Bros		2.60
Cartier		2.28
Universal		2.28
Valentino		2.23
Lancôme		2.18