Zaz Brand Affinity ranks highest Galeries Lafayette at 10.89% . Very Strong. Score DMDB 66.97% | Fanbase 58.77%

Zaz — pop artist from FR.

Since 2010, Zaz has been a prominent figure in French and international music. Known for her raspy and emotive voice, she gained fame with the hit "Je veux".…

Zaz

Recognizable

Country: FR | Gender: female | Artist ID: 11e81bcd-d18b-562e-a95c-a0369fe50396

Find Artist

Genres

popnouvelle chanson francaisechansonpopmainstream pop

Influential: 66.97% Fanbase: 58.77% Trending: 71.07%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Galeries Lafayette • 10.89% • Very Strong

As of 2025-09-10

2,600,990

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 66.97% | Fanbase 58.77% | Trending 71.07% | CAREER STAGE: MAINSTREAM

Biography

Since 2010, Zaz has been a prominent figure in French and international music. Known for her raspy and emotive voice, she gained fame with the hit "Je veux". With five studio albums and over 5 million copies sold, Zaz has toured extensively across 50 countries, drawing large crowds with her dynamic stage presence.

Recognized as a leading ambassador of the French language, Zaz has collaborated with renowned artists like Quincy Jones and Charles Aznavour. Currently working on her upcoming album set for release in September, Zaz is preparing for a world tour scheduled to kick off in June 2025, with initial dates selling out quickly, prompting the addition of arena shows.

Report Date: 2025-09-10

Zaz cuts through with 25-34 & 18-24 audiences and consistency across BRAZIL, FRANCE, ARGENTINA. A female-leaning (51%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 27,589 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Galeries Lafayette, Amazon Music, Movistar, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Zaz score 0.36% — Low bucket.

Brand: Galeries LafayetteBrand: Amazon MusicBrand: Movistar

Followers:2,600,990

Engagements:9,344

Rate:0.4%

Posts:743

Avg Likes:9,269

Avg Comments:253

Avg Views:33,576

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,600,990 · Engagements 9,344 · Rate 0.4% Posts 743 · Views 33,576 · Avg Likes 9,269 · Avg Comments 253 · Avg Views 33,576	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 36% 18-24: 35% 35-44: 15% 45-64: 10%	Largest: 25-34 (36%); next: 18-24 (35%)
Gender Split	Female: 51% Male: 49% Non-binary/Other: 0%	Skews female (51%)
Top Countries	BRAZIL (10%) FRANCE (9%) ARGENTINA (6%) SPAIN (6%) RUSSIA (6%)	Top regions: BRAZIL (10%), FRANCE (9%), ARGENTINA (6%)
Platform Engagement	Instagram: 7,391 avg likes/post · Tiktok: 5,987 avg views/post · Youtube: 27,589 avg views/post	Best reach: Youtube 27,589 avg views; best engagement: Instagram 7,391 avg likes

Top Brand Affinities

Galeries Lafayette

Score: 10.89

Amazon Music

Score: 7.24

Movistar

Score: 5.97

Pfizer

Score: 4.42

Garnier

Score: 4.12

NBC

Score: 3.82

Summit Entertainment

Score: 3.41

Lollapalooza

Score: 3.22

VidaSana

Score: 3.10

Montblanc

Score: 2.73

Cafecito

Score: 2.71

Carrefour

Score: 2.60

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Top Brand Affinities

Brand	Category	Score
Galeries Lafayette		10.89
Amazon Music		7.24
Movistar		5.97
Pfizer		4.42
Garnier		4.12
NBC		3.82
Summit Entertainment		3.41
Lollapalooza		3.22
VidaSana		3.10
Montblanc		2.73
Cafecito		2.71
Carrefour		2.60
Aperol		2.23
Boeing		2.14
Kodak		2.10
Bellagio		1.83
Snoopy And The Peanuts Gang		1.81
Spotify Music		1.79
HBO		1.76
Budweiser		1.65
Bershka		1.64
Fiat		1.57
Pizza Lover		1.47
Tarte Cosmetics		1.47
Warner Bros		1.44
Versace		1.44
Nikon		1.32
Heineken		1.32
musical.ly		1.32
BBC		1.30
Polaroid		1.29
Travelgram		1.29
National Geographic		1.22
Airbnb		1.22
Coca-Cola		1.18
Cartier		1.14
Renault		1.14
Lego		1.14
Star Wars		1.12
Harley-Davidson		1.10
Canon		1.10
Guess		1.09
Sony		1.07
Pixar		1.06
Microsoft		1.05
Ray-Ban		1.02
Red Bull		1.02
Netflix		1.00
FIFA		0.99
DC Entertainment		0.97