Зараза

Зараза — hip-hop & rap artist from RU.

Zaraza is a young rapper from Cheboksary and a member of the creative collective ACIDHOUZE alongside ATL, Horus, and RipBeat. Collaborations include 2 EPs with…

Influence: 56.49% Fanbase: 35.64% Trending: 66.91% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-09-28

22,100

Social Media Followers

As of 2025-09-28

00:00:00

Hours Airplay

2025-12-31 15:47:54 UTC

Genres

hip-hop & raphip-hop/raprussian hip hoprussian trap

Biography

Zaraza is a young rapper from Cheboksary and a member of the creative collective ACIDHOUZE alongside ATL, Horus, and RipBeat. Collaborations include 2 EPs with Horus and features with ATL, GSPD, Log Dog, Sharon, Sasha Skul, and MURDA KILLA. His album "Symptoms" received playlist recognition on VK, Boom, AM, and Yandex Music, and was featured on VK and Boom showcases. The track "I Flew High" was named one of the top 50 tracks of the year by The Flow.

For more information, visit Zaraza's VK profile at https://vk.com/3vpv3v. For bookings, contact management at [email protected].

Top Brand Affinities

Report Date: 2025-09-28

Зараза resonates with 18-24 & 25-34 audiences and sustains presence in RUSSIA, UKRAINE, UNITED STATES. The demographic is heavily male (86%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 6,143 avg views per post; Youtube amplifies the conversation around drops and moments. Affinity adjacency with leading lifestyle names maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Зараза score 0.84% — Low bucket.

Followers:22,100

Engagements:185

Rate:0.8%

Posts:86

Avg Likes:173

Avg Comments:12

Avg Views:6,143

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 22,100 · Engagements 185 · Rate 0.8% Posts 86 · Views 6,143 · Avg Likes 173 · Avg Comments 12 · Avg Views 6,143	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 50% 25-34: 34% 35-44: 7% 13-17: 6%	Largest: 18-24 (50%); next: 25-34 (34%)
Gender Split	Female: 14% Male: 86% Non-binary/Other: 0%	Skews male (86%)
Top Countries	RUSSIA (64%) UKRAINE (13%) UNITED STATES (7%) AUSTRALIA (2%) BELARUS (2%)	Top regions: RUSSIA (64%), UKRAINE (13%), UNITED STATES (7%)
Platform Engagement	Youtube: 6,143 avg views/post	Best reach: Youtube 6,143 avg views; best engagement: Youtube 173 avg likes