Zara McFarlane

Zara McFarlane — jazz & standards artist from GB.

Zara McFarlane is an award-winning artist, having received accolades such as a MOBO Award, 2 Jazz FM Vocalist of the Year Awards, and an Urban Music Award. Her…

Influence: 48.25% Fanbase: 17.16% Trending: 63.79% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 188.52% • Very Strong

As of 2025-09-09

7,945

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:02:52 UTC

Genres

jazz & standardsindie jazzjazzlatin jazz

Biography

Zara McFarlane is an award-winning artist, having received accolades such as a MOBO Award, 2 Jazz FM Vocalist of the Year Awards, and an Urban Music Award. Her third studio album, 'Arise,' garnered widespread critical acclaim and she has performed at notable festivals like Love Supreme, Field Day, and SXSW. Zara has collaborated with respected artists such as Gregory Porter, Shabaka Hutchings, and Louie Vega, and has been featured in special performances with notable musicians like Gary Bartz and Maisha. She is currently working on her fourth studio album set to be released in 2020 on Brownswood.

Known for her innovative contributions to the UK music scene, Zara's new projects showcase her ongoing musical evolution. Her upcoming album promises to further solidify her position as a prominent figure in the industry.

Top Brand Affinities

Report Date: 2025-09-09

Zara McFarlane builds repeat engagement among 25-34 & 35-44 audiences throughout UNITED KINGDOM, UNITED STATES, ITALY. With a heavily male (67%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (269 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Mixcloud, MOOG, ITV point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Zara McFarlane score 2.23% — Strong bucket.

Brand: MixcloudBrand: MOOGBrand: ITV

Followers:7,945

Engagements:177

Rate:2.2%

Posts:300

Avg Likes:177

Avg Comments:8

Avg Views:269

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 7,945 · Engagements 177 · Rate 2.2% Posts 300 · Views 269 · Avg Likes 177 · Avg Comments 8 · Avg Views 269	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 39% 35-44: 24% 18-24: 23% 45-64: 12%	Largest: 25-34 (39%); next: 35-44 (24%)
Gender Split	Female: 33% Male: 67% Non-binary/Other: 0%	Skews male (67%)
Top Countries	UNITED KINGDOM (49%) UNITED STATES (13%) ITALY (4%) FRANCE (4%) BRAZIL (3%)	Top regions: UNITED KINGDOM (49%), UNITED STATES (13%), ITALY (4%)
Platform Engagement	Instagram: 171 avg likes/post · Youtube: 269 avg views/post	Best reach: Youtube 269 avg views; best engagement: Instagram 171 avg likes

Top Brand Affinities

Mixcloud

Score: 188.52

MOOG

Score: 53.89

ITV

Score: 29.87

Akai

Score: 24.82

Ableton

Score: 23.02

Amazon Music

Score: 22.50

Tate Modern

Score: 22.48

Eurostar

Score: 19.09

Akg

Score: 17.91

Vauxhall

Score: 16.65

Pioneer

Score: 12.57

Pro Tools

Score: 12.15

Brand	Category	Score
Mixcloud		188.52
MOOG		53.89
ITV		29.87
Akai		24.82
Ableton		23.02
Amazon Music		22.50
Tate Modern		22.48
Eurostar		19.09
Akg		17.91
Vauxhall		16.65
Pioneer		12.57
Pro Tools		12.15
Waitrose		12.01
Brunello		11.94
Sennheiser		11.88
BBC		11.47
Beats Electronics		11.13
Spotify Music		10.93
SoundCloud		9.90
Selfridges		9.62
Sainsbury's		8.59
Atmos		8.42
Marks & Spencer		7.22
Kickstarter		7.16
Ryanair		5.17
Dr. Martens		4.89
Tesco		4.40
Kodak		4.26
Paramount Pictures		4.25
Leica		3.96
NBC		3.89
Harrods		3.78
Showtime		3.69
ASOS		3.44
Guinness		3.37
Carhartt		3.26
Hennessy		3.23
Warner Bros		3.21
Philips		3.01
Vogue		3.00
Bacardi		3.00
Panasonic		2.94
Fujifilm		2.82
Uber		2.74
Topshop		2.73
MTV		2.69
NARS Cosmetics		2.69
Emporium		2.65
Lush		2.64
Aperol		2.59