Zara Larsson Brand Affinity ranks highest Nakd at 20.44% . Very Strong. Score DMDB 74.92% | Fanbase 73.93%

Zara Larsson — pop artist from SE.

Zara Larsson, a Swedish singer/songwriter, gained prominence after winning a Swedish talent show in 2008. She released her debut EP, Introducing, in 2013,…

Zara Larsson

Superstar

Country: SE | Gender: female | Artist ID: 11e81bcc-7d61-b332-89c0-a0369fe50396

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Genres

popdance poppoppost-teen popswedish popswedish electropopmainstream popelectronictropical houseelectropopedmpop danceworkout producteuropeanscandipop

Influential: 74.92% Fanbase: 73.93% Trending: 75.42%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Nakd • 20.44% • Very Strong

As of 2025-09-10

18,894,653

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 74.92% | Fanbase 73.93% | Trending 75.42% | CAREER STAGE: SUPERSTAR

Biography

Zara Larsson, a Swedish singer/songwriter, gained prominence after winning a Swedish talent show in 2008. She released her debut EP, Introducing, in 2013, featuring the hit single "Uncover." Larsson's breakthrough came in 2015 with the multi-platinum hits "Lush Life" and "Never Forget You." Her 2017 album, So Good, topped the charts in Sweden and internationally.

In the following years, Larsson continued to release successful singles and collaborations, leading up to her third album, Poster Girl, in 2021. She achieved chart success with tracks like "Ruin My Life" and "Talk About Love." Larsson's fourth studio album, Venus, was released in February 2024, featuring collaborations with notable artists like MNEK and David Guetta.

Report Date: 2025-09-10

Zara Larsson performs best with fans in the 18-24 range, concentrated in UNITED STATES, INDIA, BRAZIL. Audience composition is heavily female (60%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 678,450 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Nakd, Tele2, Acne Studios, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Zara Larsson is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Zara Larsson score 0.77% — Low bucket.

Brand: NakdBrand: Tele2Brand: Acne Studios

Followers:18,894,653

Engagements:145,840

Rate:0.8%

Posts:1,541

Avg Likes:142,055

Avg Comments:897

Avg Views:700,740

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 18,894,653 · Engagements 145,840 · Rate 0.8% Posts 1,541 · Views 700,740 · Avg Likes 142,055 · Avg Comments 897 · Avg Views 700,740	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 63% 25-34: 23% 13-17: 10% 35-44: 4%	Largest: 18-24 (63%); next: 25-34 (23%)
Gender Split	Female: 60% Male: 40% Non-binary/Other: 0%	Skews female (60%)
Top Countries	UNITED STATES (15%) INDIA (9%) BRAZIL (9%) UNITED KINGDOM (6%) FRANCE (5%)	Top regions: UNITED STATES (15%), INDIA (9%), BRAZIL (9%)
Platform Engagement	Instagram: 74,153 avg likes/post · Tiktok: 678,450 avg views/post · Youtube: 22,290 avg views/post	Best reach: Tiktok 678,450 avg views; best engagement: Instagram 74,153 avg likes

Top Brand Affinities

Nakd

Score: 20.44

Tele2

Score: 19.76

Acne Studios

Score: 8.69

Champion

Score: 6.51

Pull&Bear

Score: 5.54

Urban Outfitters

Score: 4.46

Lollapalooza

Score: 4.46

Tomorrowland

Score: 2.94

Kylie Cosmetics

Score: 2.89

Victoria's Secret

Score: 2.82

Dr. Martens

Score: 2.70

ASOS

Score: 2.63

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Top Brand Affinities

Brand	Category	Score
Nakd		20.44
Tele2		19.76
Acne Studios		8.69
Champion		6.51
Pull&Bear		5.54
Urban Outfitters		4.46
Lollapalooza		4.46
Tomorrowland		2.94
Kylie Cosmetics		2.89
Victoria's Secret		2.82
Dr. Martens		2.70
ASOS		2.63
Stradivarius		2.56
NBC		2.50
MTV		2.45
Lacoste		2.38
The North Face		2.36
Topshop		2.31
Aperol		2.22
Hollister Co		2.20
Volvo		2.04
Polaroid		2.01
Levi's		2.00
Petronas		1.99
Bellagio		1.97
H&M		1.97
Fenty beauty		1.96
Vogue		1.92
Guess		1.90
Kodak		1.88
Calvin Klein		1.84
Bershka		1.79
Michael Kors		1.79
Coachella		1.78
Polo Ralph Lauren		1.73
Gymshark		1.73
FashionNova		1.72
Warner Bros		1.71
Sephora		1.67
Coca-Cola		1.64
Forever 21		1.63
Urban Decay Cosmetics		1.59
HBO		1.58
Christian Dior		1.58
Yves Saint Laurent		1.57
Ray-Ban		1.50
McLaren		1.49
Los Angeles Lakers		1.48
Huawei		1.46
musical.ly		1.44