ZarA Brand Affinity ranks highest Vakko at 70.83% . Very Strong. Score DMDB 52.77% | Fanbase 35.49%

ZarA — pop artist from TR.

Muge Sozen is a Turkish music artist and songwriter known for her soulful vocals and introspective lyrics. She began her music career in 2010 and has since…

ZarA

Established

Country: TR | Gender: female | Artist ID: 11e81bc2-8242-9466-9c18-a0369fe50396

Find Artist

Genres

popturkish popelectronicelectronicmiddle easternarabeskfolk & traditionalturkish folk

Influential: 52.77% Fanbase: 35.49% Trending: 61.41%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Vakko • 70.83% • Very Strong

As of 2025-09-09

1,848,385

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 52.77% | Fanbase 35.49% | Trending 61.41% | CAREER STAGE: MID_LEVEL

Biography

Muge Sozen is a Turkish music artist and songwriter known for her soulful vocals and introspective lyrics. She began her music career in 2010 and has since released several albums and singles. Muge has performed at various music festivals and venues, gaining a dedicated following for her emotive performances.

In addition to her music, Muge is also a talented songwriter, collaborating with other artists in the industry. She continues to evolve her sound and connect with audiences through her authentic and heartfelt music.

Report Date: 2025-09-09

ZarA indexes high with fans in the 25-34 range in TüRKIYE, INDIA, UNITED STATES. The skew is heavily male (75%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 240,950 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Vakko, Beymen, Çaykur, making streetwear, music platforms, and lifestyle products a natural test bed. Choose ZarA when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist ZarA score 0.75% — Low bucket.

Brand: VakkoBrand: BeymenBrand: Çaykur

Followers:1,848,385

Engagements:13,806

Rate:0.7%

Posts:674

Avg Likes:13,396

Avg Comments:249

Avg Views:287,350

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,848,385 · Engagements 13,806 · Rate 0.7% Posts 674 · Views 287,350 · Avg Likes 13,396 · Avg Comments 249 · Avg Views 287,350	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 38% 18-24: 31% 35-44: 17% 45-64: 10%	Largest: 25-34 (38%); next: 18-24 (31%)
Gender Split	Female: 25% Male: 75% Non-binary/Other: 0%	Skews male (75%)
Top Countries	TüRKIYE (78%) INDIA (8%) UNITED STATES (5%) AZERBAIJAN (3%) GERMANY (2%)	Top regions: TüRKIYE (78%), INDIA (8%), UNITED STATES (5%)
Platform Engagement	Instagram: 8,240 avg likes/post · Tiktok: 240,950 avg views/post · Youtube: 46,400 avg views/post	Best reach: Tiktok 240,950 avg views; best engagement: Instagram 8,240 avg likes

Top Brand Affinities

Vakko

Score: 70.83

Beymen

Score: 57.43

Çaykur

Score: 50.72

TRT 1

Score: 41.45

Istikbal

Score: 38.86

Ozdilek

Score: 32.40

Star TV

Score: 31.69

Show TV

Score: 31.41

Merinos Mobilya

Score: 30.77

Arzum

Score: 29.51

Kanal D

Score: 27.48

TV8

Score: 25.73

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
Vakko		70.83
Beymen		57.43
Çaykur		50.72
TRT 1		41.45
Istikbal		38.86
Ozdilek		32.40
Star TV		31.69
Show TV		31.41
Merinos Mobilya		30.77
Arzum		29.51
Kanal D		27.48
TV8		25.73
Tofas		25.58
Turkcell		23.23
LC Waikiki		22.98
Fenerbahce		22.63
Galatasaray		22.45
Damat		22.36
Trabzonspor		21.84
Besiktas		21.08
Vodafone		14.33
DeFacto		13.79
Turkish Airlines		11.83
Sarar		9.83
Daewoo		9.51
FOX		7.51
Alibaba		5.30
UEFA		3.49
musical.ly		3.37
Peugeot		3.24
Opel		3.13
Bulgari		2.66
Renault		2.25
Volvo		1.95
Versace		1.80
Herbalife		1.65
Lacoste		1.63
Fiat		1.43
Zara		1.42
Huawei		1.36
L'Oréal Paris		1.33
Rolex		1.29
Calvin Klein		1.28
Land Rover		1.28
BMW		1.26
Mercedes-Benz		1.24
National Geographic		1.14
Hyundai		1.14
Yamaha		1.03
Huda Beauty		1.00