Zap Mama

Zap Mama — pop artist from BE.

Zap Mama is a well-established figure in the music industry, known for her unique vocal creativity and performances on various prestigious stages over the past…

Influence: 50.51% Fanbase: 25.07% Trending: 63.24% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 31.27% • Very Strong

As of 2025-09-09

35,962

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 14:42:10 UTC

Genres

popafropopothersworldwideworld

Biography

Zap Mama is a well-established figure in the music industry, known for her unique vocal creativity and performances on various prestigious stages over the past 25 years. She has toured globally, received Grammy nominations, and contributed music to major motion pictures, television shows, commercials, and video games. Her work has been featured in publications such as the NY Times, Rolling Stone Magazine, Huffington Post, World, Elle, Le Monde, and Times.

Specializing in polyphonic and afro-pop music, Zap Mama's style blends African vocal techniques with urban, hip hop, and pop elements, emphasizing the power of the voice. Her music has influenced American hip hop, nu-soul, jazz, and pop genres. Zap Mama's upcoming album, "Odysée," set for release on October 14, features singles "Pazàpa" and "Occupé."

Top Brand Affinities

Report Date: 2025-09-09

Zap Mama stands out with 25-34 & 18-24 audiences across BELGIUM, UNITED STATES, FRANCE. The profile is female-leaning (51%), and content lands hardest on Youtube, where posts average 9,229 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with MOOG, Mixcloud, Akai, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Zap Mama a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Zap Mama score 1.69% — Moderate bucket.

Brand: MOOGBrand: MixcloudBrand: Akai

Followers:35,962

Engagements:606

Rate:1.7%

Posts:700

Avg Likes:598

Avg Comments:16

Avg Views:10,149

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 35,962 · Engagements 606 · Rate 1.7% Posts 700 · Views 10,149 · Avg Likes 598 · Avg Comments 16 · Avg Views 10,149	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 38% 18-24: 30% 35-44: 21% 45-64: 10%	Largest: 25-34 (38%); next: 18-24 (30%)
Gender Split	Female: 51% Male: 49% Non-binary/Other: 0%	Skews female (51%)
Top Countries	BELGIUM (52%) UNITED STATES (14%) FRANCE (8%) CONGO - KINSHASA (4%) SOUTH AFRICA (3%)	Top regions: BELGIUM (52%), UNITED STATES (14%), FRANCE (8%)
Platform Engagement	Instagram: 483 avg likes/post · Tiktok: 920 avg views/post · Youtube: 9,229 avg views/post	Best reach: Youtube 9,229 avg views; best engagement: Instagram 483 avg likes

Top Brand Affinities

MOOG

Score: 31.27

Mixcloud

Score: 27.03

Akai

Score: 21.06

Lionsgate

Score: 19.68

Ableton

Score: 18.80

Zalando

Score: 12.54

Amazon Music

Score: 9.70

Pro Tools

Score: 9.56

JACQUEMUS

Score: 9.19

Marni

Score: 9.00

Beats Electronics

Score: 6.96

Pioneer

Score: 6.57

Brand	Category	Score
MOOG		31.27
Mixcloud		27.03
Akai		21.06
Lionsgate		19.68
Ableton		18.80
Zalando		12.54
Amazon Music		9.70
Pro Tools		9.56
JACQUEMUS		9.19
Marni		9.00
Beats Electronics		6.96
Pioneer		6.57
NBC		6.41
Vivienne Westwood		6.35
Tate Modern		6.32
Spotify Music		6.02
Maison Margiela		5.78
SoundCloud		5.58
Alexander McQueen		5.30
Paramount Pictures		5.04
CNN		4.69
ASOS		4.68
boohoo		4.49
BALMAIN		4.31
Kickstarter		4.20
iHeartRadio Music Awards		4.13
NORDSTROM		3.90
Matrix		3.64
Coachella		3.46
Paypal		3.46
Dr. Martens		3.25
Fenty beauty		3.12
Vogue		2.96
MTV		2.87
Tomorrowland		2.74
Garnier		2.70
Skoda		2.69
Airbnb		2.67
Urban Outfitters		2.67
The Olympic Games		2.55
TOM FORD		2.51
Philips		2.50
Hennessy		2.44
Cadillac		2.35
Kodak		2.31
Christian Louboutin		2.26
Showtime		2.23
Warner Bros		2.20
Tinder		2.06
BBC		2.05