Zack Knight
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
804,849
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:30:23 UTC
Genres
Biography
In 2017, Knight was appointed BBC Music Ambassador, leading to a significant rise in his music career. He achieved sold-out UK headline tours and wrote and produced India's chart-topping hit "Bom Diggy," which garnered 800 million views on YouTube. With multiple top charting singles in the UK R&B and Dance iTunes charts, as well as consecutive number ones on the BBC Asian Network Download Chart, Zack Knight solidified his presence in the music industry.
Zack Knight is already in the conversation with 18-24 & 25-34 audiences in UNITED KINGDOM, UNITED STATES, INDIA. The audience is heavily male (59%), so brand cues around fashion, access, and lifestyle earn attention. Instagram produces steady reach (28,013 avg likes per post); Instagram confirms credibility in-thread. Affinity proximity to Bajaj, PlayerUnknown's Battlegrounds, Mahindra points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 804,849 · Engagements 28,025 · Rate 3.5% Posts 1,534 · Views 0 · Avg Likes 28,025 · Avg Comments 279 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 55% 25-34: 32% 35-44: 7% 13-17: 5% |
Largest: 18-24 (55%); next: 25-34 (32%) |
| Gender Split |
Female: 41% Male: 59% Non-binary/Other: 0% |
Skews male (59%) |
| Top Countries |
UNITED KINGDOM (25%) UNITED STATES (19%) INDIA (14%) BANGLADESH (9%) PAKISTAN (9%) |
Top regions: UNITED KINGDOM (25%), UNITED STATES (19%), INDIA (14%) |
| Platform Engagement | Instagram: 28,013 avg likes/post · Youtube: 0 avg views/post | best engagement: Instagram 28,013 avg likes |
Top Brand Affinities
Bajaj
PlayerUnknown's Battlegrounds
Mahindra
Huda Beauty
Rolls-Royce
NARS Cosmetics
Selfiegram
Harrods
Pizza Hut
Emporium
Estee Lauder
FashionNova
| Brand | Category | Score |
|---|---|---|
| Bajaj | 7.29 | |
| PlayerUnknown's Battlegrounds | 6.63 | |
| Mahindra | 5.44 | |
| Huda Beauty | 4.75 | |
| Rolls-Royce | 4.62 | |
| NARS Cosmetics | 4.23 | |
| Selfiegram | 4.05 | |
| Harrods | 4.00 | |
| Pizza Hut | 4.00 | |
| Emporium | 3.79 | |
| Estee Lauder | 3.47 | |
| FashionNova | 3.32 | |
| Snapseed | 3.27 | |
| MTV | 3.20 | |
| Fenty beauty | 3.10 | |
| Primark | 2.97 | |
| musical.ly | 2.91 | |
| Armani | 2.64 | |
| KTM | 2.51 | |
| H&M | 2.48 | |
| Beats Electronics | 2.38 | |
| Lamborghini | 2.34 | |
| Benefit Cosmetics | 2.34 | |
| Sephora | 2.32 | |
| BBC | 2.26 | |
| KFC | 2.24 | |
| Anastasia Beverly Hills | 2.20 | |
| Zara | 2.18 | |
| Ray-Ban | 2.17 | |
| NYX Cosmetics | 2.17 | |
| Land Rover | 2.11 | |
| Travelgram | 2.07 | |
| Ferrari | 2.03 | |
| Urban Decay Cosmetics | 2.01 | |
| Maybelline | 1.99 | |
| Under Armour | 1.99 | |
| Bugatti | 1.91 | |
| Make Up For Ever | 1.87 | |
| Gymshark | 1.86 | |
| Bentley | 1.79 | |
| Polo Ralph Lauren | 1.77 | |
| Gucci | 1.75 | |
| Maserati | 1.74 | |
| Tarte Cosmetics | 1.73 | |
| Mercedes-Benz | 1.72 | |
| Too Faced Cosmetics | 1.71 | |
| MAC Cosmetics | 1.67 | |
| Rolex | 1.63 | |
| shein | 1.63 | |
| Louis Vuitton | 1.60 |
Official Profiles
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LoginArtist: Zack Knight
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
