Zack Knight Brand Affinity ranks highest Bajaj at 7.29% . Very Strong. Score DMDB 56.85% | Fanbase 43.52%

Zack Knight — pop artist from GB.

Zack Knight, born in Grimsby to a Punjabi mother and Afro-Asian father, draws on his diverse heritage to create a unique R&B-infused sound. In the early stages…

Genres

popdesi poppopmainstream popasianmodern bollywoodothersworldwide

Influential: 56.85% Fanbase: 43.52% Trending: 63.52%

As of: 2025-09-08

Top Brand Affinity

Highest overlapping lifestyle brand

Bajaj • 7.29% • Very Strong

As of 2025-09-08

804,849

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

Scores

Score: DMDB 56.85% | Fanbase 43.52% | Trending 63.52% | CAREER STAGE: MID_LEVEL

Biography

Zack Knight, born in Grimsby to a Punjabi mother and Afro-Asian father, draws on his diverse heritage to create a unique R&B-infused sound. In the early stages of his career, he gained recognition for writing songs for artists like Tinie Tempah, Ginuwine, and IYAZ, later transitioning to supporting acts such as Taio Cruz and Jessie J in live performances.

In 2017, Knight was appointed BBC Music Ambassador, leading to a significant rise in his music career. He achieved sold-out UK headline tours and wrote and produced India's chart-topping hit "Bom Diggy," which garnered 800 million views on YouTube. With multiple top charting singles in the UK R&B and Dance iTunes charts, as well as consecutive number ones on the BBC Asian Network Download Chart, Zack Knight solidified his presence in the music industry.

Report Date: 2025-09-08

Zack Knight is already in the conversation with 18-24 & 25-34 audiences in UNITED KINGDOM, UNITED STATES, INDIA. The audience is heavily male (59%), so brand cues around fashion, access, and lifestyle earn attention. Instagram produces steady reach (28,013 avg likes per post); Instagram confirms credibility in-thread. Affinity proximity to Bajaj, PlayerUnknown's Battlegrounds, Mahindra points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Zack Knight score 3.48% — Very Strong bucket.

Brand: BajajBrand: PlayerUnknown's BattlegroundsBrand: Mahindra

Followers:804,849

Engagements:28,025

Rate:3.5%

Posts:1,534

Avg Likes:28,025

Avg Comments:279

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 804,849 · Engagements 28,025 · Rate 3.5% Posts 1,534 · Views 0 · Avg Likes 28,025 · Avg Comments 279 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 55% 25-34: 32% 35-44: 7% 13-17: 5%	Largest: 18-24 (55%); next: 25-34 (32%)
Gender Split	Female: 41% Male: 59% Non-binary/Other: 0%	Skews male (59%)
Top Countries	UNITED KINGDOM (25%) UNITED STATES (19%) INDIA (14%) BANGLADESH (9%) PAKISTAN (9%)	Top regions: UNITED KINGDOM (25%), UNITED STATES (19%), INDIA (14%)
Platform Engagement	Instagram: 28,013 avg likes/post · Youtube: 0 avg views/post	best engagement: Instagram 28,013 avg likes

Top Brand Affinities

Bajaj

Score: 7.29

PlayerUnknown's Battlegrounds

Score: 6.63

Mahindra

Score: 5.44

Huda Beauty

Score: 4.75

Rolls-Royce

Score: 4.62

NARS Cosmetics

Score: 4.23

Selfiegram

Score: 4.05

Harrods

Score: 4.00

Pizza Hut

Score: 4.00

Emporium

Score: 3.79

Estee Lauder

Score: 3.47

FashionNova

Score: 3.32

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Top Brand Affinities

Brand	Category	Score
Bajaj		7.29
PlayerUnknown's Battlegrounds		6.63
Mahindra		5.44
Huda Beauty		4.75
Rolls-Royce		4.62
NARS Cosmetics		4.23
Selfiegram		4.05
Harrods		4.00
Pizza Hut		4.00
Emporium		3.79
Estee Lauder		3.47
FashionNova		3.32
Snapseed		3.27
MTV		3.20
Fenty beauty		3.10
Primark		2.97
musical.ly		2.91
Armani		2.64
KTM		2.51
H&M		2.48
Beats Electronics		2.38
Lamborghini		2.34
Benefit Cosmetics		2.34
Sephora		2.32
BBC		2.26
KFC		2.24
Anastasia Beverly Hills		2.20
Zara		2.18
Ray-Ban		2.17
NYX Cosmetics		2.17
Land Rover		2.11
Travelgram		2.07
Ferrari		2.03
Urban Decay Cosmetics		2.01
Maybelline		1.99
Under Armour		1.99
Bugatti		1.91
Make Up For Ever		1.87
Gymshark		1.86
Bentley		1.79
Polo Ralph Lauren		1.77
Gucci		1.75
Maserati		1.74
Tarte Cosmetics		1.73
Mercedes-Benz		1.72
Too Faced Cosmetics		1.71
MAC Cosmetics		1.67
Rolex		1.63
shein		1.63
Louis Vuitton		1.60