Z-Ro

Z-Ro — hip-hop & rap artist from US.

Z-Ro, born Joseph Wayne McVey, is a Houston rapper known for his unique blend of singing and rapping. He emerged in the Texas music scene in 1997 and…

Influence: 59.00% Fanbase: 38.69% Trending: 69.15% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Spinrilla • 40.73% • Very Strong

As of 2025-09-08

877,936

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:04:58 UTC

Genres

hip-hop & raprapsouthern hip hopdirty south rapgangster raplatin hip hophouston raphip-hop/rapchopped and screwedcontemporary hip hophip hop

Biography

Z-Ro, born Joseph Wayne McVey, is a Houston rapper known for his unique blend of singing and rapping. He emerged in the Texas music scene in 1997 and collaborated with notable artists such as Scarface, Gucci Mane, Bun B, and Pimp C. Influenced by a mix of hardcore rap and soulful music, Z-Ro's style combines raw lyrics about love, relationships, and street life. He started his career with the Screwed Up Click and released his solo debut album, Look What You Did to Me, in 1998. Over the years, he continued to release albums annually, with notable releases like The Life of Joseph W. McVey and Let the Truth Be Told.

Signing with Rap-a-Lot Records, Z-Ro gained recognition for his "drug series" albums from 2008 to 2012, including Crack, which reached number 48 on the charts. His album Drankin' & Drivin' peaked in the Top Ten of the R&B chart in 2016. After releasing his 21st album, No Love Boulevard, in 2017, Z-Ro announced his retirement from music.

Top Brand Affinities

Report Date: 2025-09-08

Z-Ro indexes high with fans in the 25-34 range in UNITED STATES, BRAZIL, CANADA. The skew is heavily male (71%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 167,988 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Spinrilla, Houston Livestock Show and Rodeo, WNBA, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Z-Ro when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Z-Ro score 0.93% — Low bucket.

Brand: SpinrillaBrand: Houston Livestock Show and RodeoBrand: WNBA

Followers:877,936

Engagements:8,170

Rate:0.9%

Posts:1,447

Avg Likes:8,059

Avg Comments:312

Avg Views:167,988

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 877,936 · Engagements 8,170 · Rate 0.9% Posts 1,447 · Views 167,988 · Avg Likes 8,059 · Avg Comments 312 · Avg Views 167,988	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 47% 18-24: 34% 35-44: 13% 13-17: 4%	Largest: 25-34 (47%); next: 18-24 (34%)
Gender Split	Female: 29% Male: 71% Non-binary/Other: 0%	Skews male (71%)
Top Countries	UNITED STATES (87%) BRAZIL (2%) CANADA (1%) GERMANY (1%) INDIA (1%)	Top regions: UNITED STATES (87%), BRAZIL (2%), CANADA (1%)
Platform Engagement	Instagram: 5,312 avg likes/post · Youtube: 167,988 avg views/post	Best reach: Youtube 167,988 avg views; best engagement: Instagram 5,312 avg likes

Top Brand Affinities

Spinrilla

Score: 40.73

Houston Livestock Show and Rodeo

Score: 37.43

WNBA

Score: 18.04

Hennessey

Score: 17.09

Wingstop

Score: 15.31

True Religion

Score: 14.55

Crown Royal

Score: 14.22

New Era

Score: 10.96

Amazon Music

Score: 10.94

Buick

Score: 10.87

Hennessy

Score: 10.23

Pro Tools

Score: 9.88

Brand	Category	Score
Spinrilla		40.73
Houston Livestock Show and Rodeo		37.43
WNBA		18.04
Hennessey		17.09
Wingstop		15.31
True Religion		14.55
Crown Royal		14.22
New Era		10.96
Amazon Music		10.94
Buick		10.87
Hennessy		10.23
Pro Tools		9.88
Benihana		8.95
Maybach		8.81
Andis		8.68
Bud Light		8.47
SoundCloud		7.61
Cadillac		6.86
Nice Kicks		6.73
ESPN		6.69
iHeartRadio Music Awards		6.61
GMC		6.34
Comedy Central		5.84
Sneakerhead		5.77
MTV		5.66
Chick-fil-A		5.48
NFL		5.47
Kodak		5.32
Beats Electronics		5.19
Kroger		5.09
NBA		4.58
Barber Shop Connect		4.47
Verizon		4.37
Margaritaville		4.34
Los Angeles Lakers		4.29
Mortal Kombat		4.04
Coors		3.87
Walmart		3.84
Sprite		3.72
CNN		3.68
Cartoon Network		3.52
Spotify Music		3.41
Versace		3.34
Acura		3.21
Chevrolet		3.05
Polo Ralph Lauren		2.99
Timberland		2.97
Rolls-Royce		2.93
Dodge		2.91
NBC		2.87