Yuvan Shankar Raja Brand Affinity ranks highest OnePlus at 24.36% . Very Strong. Score DMDB 67.73% | Fanbase 69.90%

Yuvan Shankar Raja — pop artist from IN.

John Smith is a music producer known for his work in the hip-hop and R&B genres. He began his career in the early 2000s, collaborating with various artists and…

Yuvan Shankar Raja

Recognizable

Country: IN | Gender: male | Artist ID: 11e81bbc-1d4a-775a-b57d-a0369fe50396

Find Artist

Genres

poptamil popasianfilmikollywoodtamil

Influential: 67.73% Fanbase: 69.90% Trending: 66.64%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

OnePlus • 24.36% • Very Strong

As of 2025-09-10

3,813,373

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 67.73% | Fanbase 69.90% | Trending 66.64% | CAREER STAGE: MAINSTREAM

Biography

John Smith is a music producer known for his work in the hip-hop and R&B genres. He began his career in the early 2000s, collaborating with various artists and gaining recognition for his unique production style. Smith has worked with a diverse range of musicians, contributing to the creation of several successful albums and singles.

With a keen ear for innovative sounds and a strong understanding of music theory, Smith continues to be a sought-after producer in the industry. His ability to blend different musical elements and create cohesive tracks has solidified his reputation as a skilled and versatile music producer.

Report Date: 2025-09-10

Yuvan Shankar Raja is already in the conversation with 18-24 & 25-34 audiences in INDIA, SRI LANKA, MALAYSIA. The audience is heavily male (88%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (158,872 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to OnePlus, Infosys, Bajaj points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Yuvan Shankar Raja score 3.62% — Very Strong bucket.

Brand: OnePlusBrand: InfosysBrand: Bajaj

Followers:3,813,373

Engagements:137,868

Rate:3.6%

Posts:791

Avg Likes:137,645

Avg Comments:773

Avg Views:164,796

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,813,373 · Engagements 137,868 · Rate 3.6% Posts 791 · Views 164,796 · Avg Likes 137,645 · Avg Comments 773 · Avg Views 164,796	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 48% 25-34: 41% 35-44: 5% 13-17: 5%	Largest: 18-24 (48%); next: 25-34 (41%)
Gender Split	Female: 12% Male: 88% Non-binary/Other: 0%	Skews male (88%)
Top Countries	INDIA (82%) SRI LANKA (5%) MALAYSIA (4%) UNITED STATES (2%) UNITED KINGDOM (1%)	Top regions: INDIA (82%), SRI LANKA (5%), MALAYSIA (4%)
Platform Engagement	Instagram: 134,621 avg likes/post · Tiktok: 5,924 avg views/post · Youtube: 158,872 avg views/post	Best reach: Youtube 158,872 avg views; best engagement: Instagram 134,621 avg likes

Top Brand Affinities

OnePlus

Score: 24.36

Infosys

Score: 16.12

Bajaj

Score: 11.99

Mahindra

Score: 9.06

Snapseed

Score: 8.76

KTM

Score: 8.34

musical.ly

Score: 6.58

Yamaha

Score: 4.88

KFC

Score: 3.81

Canon

Score: 3.43

Travelgram

Score: 3.36

G-shock

Score: 3.34

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Top Brand Affinities

Brand	Category	Score
OnePlus		24.36
Infosys		16.12
Bajaj		11.99
Mahindra		9.06
Snapseed		8.76
KTM		8.34
musical.ly		6.58
Yamaha		4.88
KFC		3.81
Canon		3.43
Travelgram		3.36
G-shock		3.34
Nikon		3.12
Adobe		2.94
National Geographic		2.78
Nokia		2.67
Sony		2.60
Beats Electronics		2.31
A Game of Tones		2.28
Petronas		2.15
Ray-Ban		2.10
Ducati		1.94
Puma		1.75
Samsung Group		1.57
Suzuki		1.56
Maserati		1.53
Hyundai		1.53
Marvel Entertainment		1.44
Harley-Davidson		1.33
H&M		1.33
Apple		1.33
Mercedes-Benz		1.29
Xiaomi		1.21
Honda		1.19
FashionNova		1.19
Rolex		1.16
Tommy Hilfiger		1.15
Ferrari		1.09
Guess		1.08
BMW		1.07
Marvel		1.07
Ford		1.05
GoPro		1.03
Volkswagen		0.98
Audi		0.96
HBO		0.95
DC Entertainment		0.94
FIFA		0.90
Levi's		0.88
PlayStation		0.87