Yumbs

Yumbs

Country: ZA | Gender: male

Influence: 50.40% Fanbase: 19.57% Trending: 65.82% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Standard Bank • 205.09% • Very Strong

As of 2025-09-09

192,186

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 09:49:14 UTC

Genres

r&b, funk & soulr&b/soulelectronicdanceafrobeats

Biography

Ayanda Oratile Yumba, known professionally as Yumbs, is a multi-talented producer and DJ born in Kagiso in 2002. Yumbs began his musical journey at a young age, playing drums at his local church and later expanding his skills to bass, electric guitar, and piano while attending the National School of Art. He gained recognition as a drummer for Priddy Ugly and showcased his talents as the main composer and musical director for the production Hip-Hop Helmet at the Nelson Mandela Theatre in his senior year. Yumbs furthered his music education at the Academy of Sound Engineering, specializing in Audio Technology & Sound Engineering. In 2020, he entered the commercial music scene by co-producing tracks for artists such as Musa Keys, Cassper Nyovest, Slade, Babalwa M, and Kelvin Momo.

Yumbs has collaborated with a diverse range of artists, including Riky Rick, Major League, Blxckie, Ami Faku, Msaki, and Venom & Shishiliza on the hit single "Sondela" and served as the executive producer for Pabi Cooper's debut EP Cooperville. His extensive experience and contributions to various projects have solidified his presence in the music industry, showcasing his talent and versatility as a musician and producer.

Yumbs Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Yumbs resonates most with 18-24 & 25-34 audiences and shows durable presence in SOUTH AFRICA, UNITED STATES, KENYA. With a heavily male (81%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (7,246 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Standard Bank, Woolworths, Rémy Martin makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Yumbs score 1.49%Moderate bucket.
Brand: Standard BankBrand: WoolworthsBrand: Rémy Martin
Followers:192,186
Engagements:2,872
Rate:1.5%
Posts:656
Views:10,127
Avg Likes:2,846
Avg Comments:26
Avg Views:10,127

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 192,186 · Engagements 2,872 · Rate 1.5%
Posts 656 · Views 10,127 · Avg Likes 2,846 · Avg Comments 26 · Avg Views 10,127
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 53%
25-34: 38%
35-44: 4%
13-17: 4%
Largest: 18-24 (53%); next: 25-34 (38%)
Gender Split Female: 19%
Male: 81%
Non-binary/Other: 0%
Skews male (81%)
Top Countries SOUTH AFRICA (70%)
UNITED STATES (7%)
KENYA (6%)
BOTSWANA (4%)
ZIMBABWE (2%)
Top regions: SOUTH AFRICA (70%), UNITED STATES (7%), KENYA (6%)
Platform Engagement Instagram: 1,986 avg likes/post · Tiktok: 7,246 avg views/post · Youtube: 2,881 avg views/post Best reach: Tiktok 7,246 avg views; best engagement: Instagram 1,986 avg likes

Top Brand Affinities

Standard Bank
Score: 205.09
Woolworths
Score: 40.24
Rémy Martin
Score: 30.79
Ballantine's
Score: 16.92
Kappa
Score: 15.77
Pioneer
Score: 15.22
True Religion
Score: 14.90
Mixcloud
Score: 14.86
Ellesse
Score: 13.78
Champion
Score: 12.07
Hennessy
Score: 11.52
Lacoste
Score: 9.79
Brand Category Score
Standard Bank 205.09
Woolworths 40.24
Rémy Martin 30.79
Ballantine's 16.92
Kappa 15.77
Pioneer 15.22
True Religion 14.90
Mixcloud 14.86
Ellesse 13.78
Champion 12.07
Hennessy 11.52
Lacoste 9.79
Ted Baker 9.47
Jagermeister 9.26
SoundCloud 9.01
DC Shoes 9.00
Moët & Chandon 8.82
Bacardi 8.81
The North Face 8.19
Amazon Music 7.79
New Era 7.74
Pro Tools 7.36
shein 6.35
Puma 6.34
JACQUEMUS 6.20
H&M 5.18
SheInside 5.12
Nike 4.59
Dr. Martens 4.52
New Balance 4.41
MTV 4.22
Steve Madden 4.21
Spotify Music 3.94
FOREX 3.81
Timberland 3.78
Colgate 3.75
Vans 3.61
Beats Electronics 3.38
Emporium 3.21
Stüssy 3.06
Red Bull 2.75
Dolce & Gabbana 2.74
Reebok 2.71
FashionNova 2.67
Guess 2.58
Gucci 2.56
ASOS 2.53
Sprite 2.51
Balenciaga 2.48
Louis Vuitton 2.47

Official Profiles

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Artist: Yumbs

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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