Yumbs
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
192,186
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 09:49:14 UTC
Genres
Biography
Yumbs has collaborated with a diverse range of artists, including Riky Rick, Major League, Blxckie, Ami Faku, Msaki, and Venom & Shishiliza on the hit single "Sondela" and served as the executive producer for Pabi Cooper's debut EP Cooperville. His extensive experience and contributions to various projects have solidified his presence in the music industry, showcasing his talent and versatility as a musician and producer.
Yumbs resonates most with 18-24 & 25-34 audiences and shows durable presence in SOUTH AFRICA, UNITED STATES, KENYA. With a heavily male (81%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (7,246 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Standard Bank, Woolworths, Rémy Martin makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 192,186 · Engagements 2,872 · Rate 1.5% Posts 656 · Views 10,127 · Avg Likes 2,846 · Avg Comments 26 · Avg Views 10,127 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 53% 25-34: 38% 35-44: 4% 13-17: 4% |
Largest: 18-24 (53%); next: 25-34 (38%) |
| Gender Split |
Female: 19% Male: 81% Non-binary/Other: 0% |
Skews male (81%) |
| Top Countries |
SOUTH AFRICA (70%) UNITED STATES (7%) KENYA (6%) BOTSWANA (4%) ZIMBABWE (2%) |
Top regions: SOUTH AFRICA (70%), UNITED STATES (7%), KENYA (6%) |
| Platform Engagement | Instagram: 1,986 avg likes/post · Tiktok: 7,246 avg views/post · Youtube: 2,881 avg views/post | Best reach: Tiktok 7,246 avg views; best engagement: Instagram 1,986 avg likes |
Top Brand Affinities
Standard Bank
Woolworths
Rémy Martin
Ballantine's
Kappa
Pioneer
True Religion
Mixcloud
Ellesse
Champion
Hennessy
Lacoste
| Brand | Category | Score |
|---|---|---|
| Standard Bank | 205.09 | |
| Woolworths | 40.24 | |
| Rémy Martin | 30.79 | |
| Ballantine's | 16.92 | |
| Kappa | 15.77 | |
| Pioneer | 15.22 | |
| True Religion | 14.90 | |
| Mixcloud | 14.86 | |
| Ellesse | 13.78 | |
| Champion | 12.07 | |
| Hennessy | 11.52 | |
| Lacoste | 9.79 | |
| Ted Baker | 9.47 | |
| Jagermeister | 9.26 | |
| SoundCloud | 9.01 | |
| DC Shoes | 9.00 | |
| Moët & Chandon | 8.82 | |
| Bacardi | 8.81 | |
| The North Face | 8.19 | |
| Amazon Music | 7.79 | |
| New Era | 7.74 | |
| Pro Tools | 7.36 | |
| shein | 6.35 | |
| Puma | 6.34 | |
| JACQUEMUS | 6.20 | |
| H&M | 5.18 | |
| SheInside | 5.12 | |
| Nike | 4.59 | |
| Dr. Martens | 4.52 | |
| New Balance | 4.41 | |
| MTV | 4.22 | |
| Steve Madden | 4.21 | |
| Spotify Music | 3.94 | |
| FOREX | 3.81 | |
| Timberland | 3.78 | |
| Colgate | 3.75 | |
| Vans | 3.61 | |
| Beats Electronics | 3.38 | |
| Emporium | 3.21 | |
| Stüssy | 3.06 | |
| Red Bull | 2.75 | |
| Dolce & Gabbana | 2.74 | |
| Reebok | 2.71 | |
| FashionNova | 2.67 | |
| Guess | 2.58 | |
| Gucci | 2.56 | |
| ASOS | 2.53 | |
| Sprite | 2.51 | |
| Balenciaga | 2.48 | |
| Louis Vuitton | 2.47 |
Official Profiles
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















