YT Brand Affinity ranks highest Arc'teryx at 75.05% . Very Strong. Score DMDB 49.63% | Fanbase 15.91%

YT — hip-hop & rap artist from GB.

Hannah Montana is the stage name of American singer and actress Miley Cyrus, born on November 23, 1992. She rose to fame for her role on the Disney Channel…

YT

Established

Country: GB | Gender: male | Artist ID: 6ba32abe-c1ca-11e8-8c9a-525400009efb

Find Artist

Genres

hip-hop & raphip-hop/raprap

Influential: 49.63% Fanbase: 15.91% Trending: 66.49%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Arc'teryx • 75.05% • Very Strong

As of 2025-09-09

193,878

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 49.63% | Fanbase 15.91% | Trending 66.49% | CAREER STAGE: MID_LEVEL

Biography

Hannah Montana is the stage name of American singer and actress Miley Cyrus, born on November 23, 1992. She rose to fame for her role on the Disney Channel television series "Hannah Montana" which aired from 2006 to 2011. Cyrus has released several successful albums and singles, transitioning from her Disney persona to a more mature and diverse musical style.

With a successful career in both acting and music, Miley Cyrus continues to be a prominent figure in the entertainment industry. She has garnered a large fan base and critical acclaim for her music, evolving her sound over the years. Cyrus remains a versatile and influential artist in the pop music scene.

Report Date: 2025-09-09

YT maintains consistent pull among 18-24 & 25-34 audiences across UNITED KINGDOM, UNITED STATES, POLAND. The audience leans heavily male (86%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 74,250 avg views per post; Instagram functions as the community touchpoint. Affinity with Arc'teryx, Stone Island, SoundCloud makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist YT score 16.65% — Very Strong bucket.

Brand: Arc'teryxBrand: Stone IslandBrand: SoundCloud

Followers:193,878

Engagements:32,285

Rate:16.7%

Posts:348

Avg Likes:30,946

Avg Comments:441

Avg Views:96,583

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 193,878 · Engagements 32,285 · Rate 16.7% Posts 348 · Views 96,583 · Avg Likes 30,946 · Avg Comments 441 · Avg Views 96,583	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 52% 25-34: 29% 13-17: 12% 35-44: 5%	Largest: 18-24 (52%); next: 25-34 (29%)
Gender Split	Female: 14% Male: 86% Non-binary/Other: 0%	Skews male (86%)
Top Countries	UNITED KINGDOM (27%) UNITED STATES (22%) POLAND (9%) CANADA (6%) RUSSIA (4%)	Top regions: UNITED KINGDOM (27%), UNITED STATES (22%), POLAND (9%)
Platform Engagement	Instagram: 17,208 avg likes/post · Tiktok: 74,250 avg views/post · Youtube: 22,333 avg views/post	Best reach: Tiktok 74,250 avg views; best engagement: Instagram 17,208 avg likes

Top Brand Affinities

Arc'teryx

Score: 75.05

Stone Island

Score: 37.59

SoundCloud

Score: 21.63

Stüssy

Score: 20.14

Mixcloud

Score: 19.02

Selfridges

Score: 18.00

Depop

Score: 15.72

Ableton

Score: 15.58

True Religion

Score: 15.13

Palm Angels

Score: 14.40

Maison Margiela

Score: 14.03

Vivienne Westwood

Score: 13.31

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Top Brand Affinities

Brand	Category	Score
Arc'teryx		75.05
Stone Island		37.59
SoundCloud		21.63
Stüssy		20.14
Mixcloud		19.02
Selfridges		18.00
Depop		15.72
Ableton		15.58
True Religion		15.13
Palm Angels		14.40
Maison Margiela		14.03
Vivienne Westwood		13.31
Vauxhall		13.26
Champion		12.94
Acne Studios		11.77
Jean Paul Gaultier		11.67
Fred Perry		11.37
Carhartt		10.65
Moncler		10.20
Supreme		10.14
New Era		9.74
Beats Electronics		9.65
Marni		8.74
Alexander McQueen		8.58
Kodak		8.06
Urban Outfitters		8.06
The North Face		7.57
Dsquared		7.07
Dr. Martens		6.64
Spotify Music		6.50
New Balance		6.05
Kappa		5.93
ASOS		5.69
Prada		4.91
Tesco		4.83
Balenciaga		4.58
Coach		4.27
Polo Ralph Lauren		4.24
Timberland		4.07
Burberry		4.01
ASICS		3.81
Lacoste		3.79
Billabong		3.54
Yves Saint Laurent		3.39
BALMAIN		3.23
Moschino		3.17
Sunnies Studios		3.04
Louis Vuitton		3.03
Reebok		2.81
Hennessy		2.78