
Yousef
Genres
Top Brand Affinity
Highest overlapping lifestyle brand
64,653
Social Media Followers
00:00:00
Hours Airplay
Scores
Biography
Introduced to music through his brother's eclectic collection, Zaher quickly developed a passion for DJing and began honing his skills in his bedroom before landing club sets. Winning Muzik Mag's Bedroom Bedlam competition in 1998 marked a turning point in his career, leading to opportunities in Ibiza and the establishment of his own successful club night, Circus. Zaher's production career took off in 2001, with subsequent releases and the founding of his label Circus, which featured renowned artists like Carl Cox and Green Velvet. Over the years, Zaher continued to expand his musical repertoire, culminating in his deeply personal 2019 album, "9 Moor Drive," which delves into his formative years in Liverpool.
Yousef resonates most with 25-34 & 18-24 audiences and shows durable presence in UNITED KINGDOM, UNITED STATES, BRAZIL. With a heavily male (84%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (119 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Mixcloud, Allen & Heath, Pioneer makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 64,653 · Engagements 125 · Rate 0.2% Posts 2,663 · Views 119 · Avg Likes 125 · Avg Comments 12 · Avg Views 119 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
25-34: 44% 18-24: 28% 35-44: 20% 45-64: 5% |
Largest: 25-34 (44%); next: 18-24 (28%) |
Gender Split |
Female: 16% Male: 84% Non-binary/Other: 0% |
Skews male (84%) |
Top Countries |
UNITED KINGDOM (19%) UNITED STATES (14%) BRAZIL (5%) FRANCE (5%) MEXICO (4%) |
Top regions: UNITED KINGDOM (19%), UNITED STATES (14%), BRAZIL (5%) |
Platform Engagement | Instagram: 123 avg likes/post · Youtube: 119 avg views/post | Best reach: Youtube 119 avg views; best engagement: Instagram 123 avg likes |
Top Brand Affinities
Mixcloud
Allen & Heath
Pioneer
Ableton
MOOG
Trancefamily
Akai
Sennheiser
SoundCloud
Tomorrowland
Vauxhall
SUSHISAMBA
Brand | Category | Score |
---|---|---|
Mixcloud | 171.64 | |
Allen & Heath | 171.06 | |
Pioneer | 117.72 | |
Ableton | 77.18 | |
MOOG | 60.09 | |
Trancefamily | 40.10 | |
Akai | 29.76 | |
Sennheiser | 29.06 | |
SoundCloud | 25.35 | |
Tomorrowland | 18.63 | |
Vauxhall | 15.87 | |
SUSHISAMBA | 15.40 | |
Amazon Music | 13.93 | |
Beats Electronics | 10.70 | |
Carlsberg | 7.93 | |
Pro Tools | 7.43 | |
Spotify Music | 7.26 | |
Atmos | 7.21 | |
Stüssy | 6.05 | |
Selfridges | 5.86 | |
Garnier | 4.29 | |
Smirnoff | 4.13 | |
Coachella | 4.12 | |
Bacardi | 3.92 | |
BBC | 3.41 | |
Guinness | 3.14 | |
Red Bull | 3.08 | |
Heineken | 3.03 | |
Aperol | 2.91 | |
Tesco | 2.72 | |
Jack Daniels | 2.46 | |
Emporium | 2.41 | |
KTM | 2.37 | |
Warner Bros | 2.36 | |
musical.ly | 2.33 | |
Baileys | 2.31 | |
Lollapalooza | 2.29 | |
Snapseed | 2.18 | |
MTV | 2.13 | |
Dr. Martens | 2.02 | |
ASOS | 1.97 | |
Budweiser | 1.88 | |
Sunnies Studios | 1.78 | |
Ferrari | 1.74 | |
H&M | 1.70 | |
Polo Ralph Lauren | 1.70 | |
Gymshark | 1.69 | |
A Game of Tones | 1.68 | |
UFC | 1.67 | |
McLaren | 1.66 |
Official Profiles
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LoginArtist: Yousef
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-09-09)
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Popularity (2025-09-08)
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Artist Performace Report
Streams: 0 ? 0 (+0.00%)
Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist
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Streams & Royalties
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Streams | 0 | 0 | +0 |
Royalties | $0.00 | $0.00 | +0.00 |