Yousef

Yousef

Established

Country: GB | Gender: male | Artist ID: 11e81bcc-c79c-66fe-9f04-a0369fe50396

Find Artist

Genres

hip-hop & raphip-hop/rapelectronicelectronichouseuk tech housearab electronictech house
Influential: 56.35% Fanbase: 47.28% Trending: 60.89%
As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 171.64% • Very Strong
As of 2025-09-09

64,653

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 56.35% | Fanbase 47.28% | Trending 60.89% | CAREER STAGE: MID_LEVEL

Biography

Liverpool-based tech house producer Yousef Zaher, also known as Yousef, has been active in the music industry since the 1990s. Starting as a DJ with global tours and residencies in Ibiza, he later expanded his career to include producing, event organizing, and owning a record label. Zaher's music evolved from functional dance tracks like "Spooky Action" to incorporating deep house elements and autobiographical themes in his full-length releases, such as his 2009 debut album and 2019's "9 Moor Drive."

Introduced to music through his brother's eclectic collection, Zaher quickly developed a passion for DJing and began honing his skills in his bedroom before landing club sets. Winning Muzik Mag's Bedroom Bedlam competition in 1998 marked a turning point in his career, leading to opportunities in Ibiza and the establishment of his own successful club night, Circus. Zaher's production career took off in 2001, with subsequent releases and the founding of his label Circus, which featured renowned artists like Carl Cox and Green Velvet. Over the years, Zaher continued to expand his musical repertoire, culminating in his deeply personal 2019 album, "9 Moor Drive," which delves into his formative years in Liverpool.
Login to Update Artist Data Next refresh: —

Yousef Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Yousef resonates most with 25-34 & 18-24 audiences and shows durable presence in UNITED KINGDOM, UNITED STATES, BRAZIL. With a heavily male (84%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (119 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Mixcloud, Allen & Heath, Pioneer makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Yousef score 0.19%Low bucket.
Brand: MixcloudBrand: Allen & HeathBrand: Pioneer
Followers:64,653
Engagements:125
Rate:0.2%
Posts:2,663
Views:119
Avg Likes:125
Avg Comments:12
Avg Views:119

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 64,653 · Engagements 125 · Rate 0.2%
Posts 2,663 · Views 119 · Avg Likes 125 · Avg Comments 12 · Avg Views 119
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 44%
18-24: 28%
35-44: 20%
45-64: 5%
Largest: 25-34 (44%); next: 18-24 (28%)
Gender Split Female: 16%
Male: 84%
Non-binary/Other: 0%
Skews male (84%)
Top Countries UNITED KINGDOM (19%)
UNITED STATES (14%)
BRAZIL (5%)
FRANCE (5%)
MEXICO (4%)
Top regions: UNITED KINGDOM (19%), UNITED STATES (14%), BRAZIL (5%)
Platform Engagement Instagram: 123 avg likes/post · Youtube: 119 avg views/post Best reach: Youtube 119 avg views; best engagement: Instagram 123 avg likes

Top Brand Affinities

Mixcloud
Score: 171.64
Allen & Heath
Score: 171.06
Pioneer
Score: 117.72
Ableton
Score: 77.18
MOOG
Score: 60.09
Trancefamily
Score: 40.10
Akai
Score: 29.76
Sennheiser
Score: 29.06
SoundCloud
Score: 25.35
Tomorrowland
Score: 18.63
Vauxhall
Score: 15.87
SUSHISAMBA
Score: 15.40
Brand Category Score
Mixcloud 171.64
Allen & Heath 171.06
Pioneer 117.72
Ableton 77.18
MOOG 60.09
Trancefamily 40.10
Akai 29.76
Sennheiser 29.06
SoundCloud 25.35
Tomorrowland 18.63
Vauxhall 15.87
SUSHISAMBA 15.40
Amazon Music 13.93
Beats Electronics 10.70
Carlsberg 7.93
Pro Tools 7.43
Spotify Music 7.26
Atmos 7.21
Stüssy 6.05
Selfridges 5.86
Garnier 4.29
Smirnoff 4.13
Coachella 4.12
Bacardi 3.92
BBC 3.41
Guinness 3.14
Red Bull 3.08
Heineken 3.03
Aperol 2.91
Tesco 2.72
Jack Daniels 2.46
Emporium 2.41
KTM 2.37
Warner Bros 2.36
musical.ly 2.33
Baileys 2.31
Lollapalooza 2.29
Snapseed 2.18
MTV 2.13
Dr. Martens 2.02
ASOS 1.97
Budweiser 1.88
Sunnies Studios 1.78
Ferrari 1.74
H&M 1.70
Polo Ralph Lauren 1.70
Gymshark 1.69
A Game of Tones 1.68
UFC 1.67
McLaren 1.66

Official Profiles

Login to view Contact

Login

Artist: Yousef

Date Range: 2025-09-10 → 2025-09-10
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Yousef today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

  • Radio airplay data is being collected. Please check back soon.

Total Streams

No streaming audience data is available for this artist yet.

Radio Spins (2025-09-09)

Aired At Song Station Location Duration (s)
No spins for today.

Popularity (2025-09-08)

Platform%
No data.

Artist Performace Report

Streams: 0 ? 0 (+0.00%)

Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist

Audience (latest followers)
Total: 0
PlatformLatest
Popularity Change (%)
Platform2025-09-072025-09-08Change
Streaming Audience Growth
Platform2025-09-072025-09-08Change
Radio Airplay Change (min)
Song2025-09-072025-09-08Change
Streams & Royalties
Metric2025-09-072025-09-08Change
Streams00+0
Royalties$0.00$0.00+0.00

Artist Ranking, Popularity and Social Media Influence measured accurately with AI.