Younger Brother

Younger Brother — electronic artist from GB.

Younger Brother is an electronica project formed by musicians Simon Posford and Benji Vaughan in the late 90s. Posford, known for his work with Shpongle and…

Influence: 51.55% Fanbase: 25.78% Trending: 64.43% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-09-09

2,400

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-30 13:30:34 UTC

Genres

electronicelectronicpsychedelic trancepsychilldowntempo

Biography

Younger Brother is an electronica project formed by musicians Simon Posford and Benji Vaughan in the late 90s. Posford, known for his work with Shpongle and Hallucinogen, brings a mastery of programming, while Vaughan contributes quirky harmonic choices. The duo released their first track in 2000 and have since produced three albums, gaining a global cult following for their boundary-defying sound.

In 2020, Younger Brother returned to the studio to explore new creative possibilities with the latest production technology. Posford and Vaughan continue to push the boundaries of experimental music, blending diverse styles and evoking a wide range of moods. With a new album set for release in 2025, Younger Brother remains at the forefront of sonic innovation, shaping the intersection of consciousness and music.

Top Brand Affinities

Report Date: 2025-09-09

Younger Brother reliably reaches 25-34 & 18-24 audiences in UNITED STATES, GERMANY, RUSSIA. The base is heavily male (80%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (1,793 avg views per post); Youtube layers on depth and replies. The audience sits near leading lifestyle names, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Younger Brother score 2.13% — Strong bucket.

Followers:2,400

Engagements:51

Rate:2.1%

Posts:24

Avg Likes:44

Avg Comments:10

Avg Views:1,793

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,400 · Engagements 51 · Rate 2.1% Posts 24 · Views 1,793 · Avg Likes 44 · Avg Comments 10 · Avg Views 1,793	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 42% 18-24: 25% 35-44: 23% 45-64: 8%	Largest: 25-34 (42%); next: 18-24 (25%)
Gender Split	Female: 20% Male: 80% Non-binary/Other: 0%	Skews male (80%)
Top Countries	UNITED STATES (19%) GERMANY (8%) RUSSIA (6%) CANADA (5%) UKRAINE (5%)	Top regions: UNITED STATES (19%), GERMANY (8%), RUSSIA (6%)
Platform Engagement	Youtube: 1,793 avg views/post	Best reach: Youtube 1,793 avg views; best engagement: Youtube 44 avg likes