Yoss Bones Brand Affinity ranks highest New Era at 11.37% . Very Strong. Score DMDB 55.07% | Fanbase 38.28%

Yoss Bones — hip-hop & rap artist from MX.

Yoss Bones, a Mexican urban artist hailing from Salamanca, Guanajuato, showcases a versatile vocal range influenced by R&B, Hip Hop, and Dancehall. Since 2018,…

Genres

hip-hop & raphip-hop/rapmexican hip hop

Influential: 55.07% Fanbase: 38.28% Trending: 63.46%

As of: 2025-09-08

Top Brand Affinity

Highest overlapping lifestyle brand

New Era • 11.37% • Very Strong

As of 2025-09-08

3,231,673

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

Scores

Score: DMDB 55.07% | Fanbase 38.28% | Trending 63.46% | CAREER STAGE: MID_LEVEL

Biography

Yoss Bones, a Mexican urban artist hailing from Salamanca, Guanajuato, showcases a versatile vocal range influenced by R&B, Hip Hop, and Dancehall. Since 2018, she has been a prominent figure in the Mexican urban music scene.

With over 100 singles to her name, Yoss Bones has collaborated with a diverse range of artists from around the world, including McKlopedia (Venezuela), Santa Fe Klan, and Alyona Alyona (Ukraine). Her work has garnered international recognition, with notable tracks like "LQRA Session #5" with Neto Peña and Charles Ans earning her a Gold certification from the Mexican Association of Producers of Phonograms and Videograms.

Report Date: 2025-09-08

Yoss Bones stands out with 18-24 & 25-34 audiences across MEXICO, COLOMBIA, UNITED STATES. The profile is heavily male (60%), and content lands hardest on Tiktok, where posts average 67,700 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with New Era, Suavecito, Mitsubishi, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Yoss Bones a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Yoss Bones score 0.74% — Low bucket.

Brand: New EraBrand: SuavecitoBrand: Mitsubishi

Followers:3,231,673

Engagements:24,048

Rate:0.7%

Posts:1,331

Avg Likes:23,896

Avg Comments:202

Avg Views:86,746

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,231,673 · Engagements 24,048 · Rate 0.7% Posts 1,331 · Views 86,746 · Avg Likes 23,896 · Avg Comments 202 · Avg Views 86,746	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 64% 25-34: 26% 13-17: 7% 35-44: 3%	Largest: 18-24 (64%); next: 25-34 (26%)
Gender Split	Female: 40% Male: 60% Non-binary/Other: 0%	Skews male (60%)
Top Countries	MEXICO (70%) COLOMBIA (6%) UNITED STATES (5%) ECUADOR (3%) ARGENTINA (2%)	Top regions: MEXICO (70%), COLOMBIA (6%), UNITED STATES (5%)
Platform Engagement	Instagram: 17,333 avg likes/post · Tiktok: 67,700 avg views/post · Youtube: 19,046 avg views/post	Best reach: Tiktok 67,700 avg views; best engagement: Instagram 17,333 avg likes

Top Brand Affinities

New Era

Score: 11.37

Suavecito

Score: 10.88

Mitsubishi

Score: 4.12

Barber Shop Connect

Score: 3.54

Nickelodeon

Score: 3.50

Tomorrowland

Score: 3.10

Prismacolor

Score: 2.71

shein

Score: 2.66

Hennessy

Score: 2.62

VidaSana

Score: 2.58

Pokemon Go

Score: 2.53

Hot Wheels

Score: 2.53

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Top Brand Affinities

Brand	Category	Score
New Era		11.37
Suavecito		10.88
Mitsubishi		4.12
Barber Shop Connect		3.54
Nickelodeon		3.50
Tomorrowland		3.10
Prismacolor		2.71
shein		2.66
Hennessy		2.62
VidaSana		2.58
Pokemon Go		2.53
Hot Wheels		2.53
Vans		2.41
Fila		2.35
Spotify Music		2.32
Puma		2.29
Warner Bros		2.27
Cafecito		2.26
SheInside		2.09
Timberland		2.08
Supreme		2.07
Huawei		1.93
Xbox		1.89
Mazda		1.88
FIFA		1.87
Bershka		1.78
Red Bull		1.77
Beats Electronics		1.77
Nike		1.70
Volkswagen		1.70
Jack Daniels		1.69
Maserati		1.53
Pepsi		1.43
Universal		1.36
McLaren		1.32
NFL		1.27
Adidas		1.22
Versace		1.20
Honda		1.18
Ferrari		1.16
Anastasia Beverly Hills		1.16
Lamborghini		1.13
Rolex		1.12
DC Entertainment		1.11
Chevrolet		1.10
SoundCloud		1.10
Nissan		1.10
Nintendo		1.10
Marvel		1.10
OREO		1.08