ヨルシカ Brand Affinity ranks highest Paul Smith at 12.26% . Very Strong. Score DMDB 72.50% | Fanbase 69.68%

ヨルシカ — pop artist from JP.

Yorushika is a Japanese music duo formed in 2017 by vocalist and songwriter Suis and guitarist and composer n-buna. Their music blends elements of rock, pop,…

ヨルシカ

Superstar

Country: JP | Artist ID: bdff86e0-c24c-11e8-8594-525400009efb

Find Artist

Genres

popj-popalternativealternative

Influential: 72.50% Fanbase: 69.68% Trending: 73.90%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Paul Smith • 12.26% • Very Strong

As of 2025-09-10

4,936,750

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 72.50% | Fanbase 69.68% | Trending 73.90% | CAREER STAGE: SUPERSTAR

Biography

Yorushika is a Japanese music duo formed in 2017 by vocalist and songwriter Suis and guitarist and composer n-buna. Their music blends elements of rock, pop, and electronic genres, garnering a dedicated following. Yorushika gained popularity through online platforms and released their debut album "Elma" in 2018. They have since continued to release music independently and have performed at various live events in Japan.

Report Date: 2025-09-10

ヨルシカ cuts through with 18-24 & 25-34 audiences and consistency across JAPAN, INDONESIA, TAIWAN. A heavily male (57%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 1,380,620 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Paul Smith, Vivienne Westwood, Snoopy And The Peanuts Gang, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist ヨルシカ score 1.67% — Moderate bucket.

Brand: Paul SmithBrand: Vivienne WestwoodBrand: Snoopy And The Peanuts Gang

Followers:4,936,750

Engagements:82,463

Rate:1.7%

Posts:436

Avg Likes:80,120

Avg Comments:1,026

Avg Views:1,569,820

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,936,750 · Engagements 82,463 · Rate 1.7% Posts 436 · Views 1,569,820 · Avg Likes 80,120 · Avg Comments 1,026 · Avg Views 1,569,820	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 62% 25-34: 23% 13-17: 10% 35-44: 4%	Largest: 18-24 (62%); next: 25-34 (23%)
Gender Split	Female: 43% Male: 57% Non-binary/Other: 0%	Skews male (57%)
Top Countries	JAPAN (31%) INDONESIA (11%) TAIWAN (10%) SOUTH KOREA (8%) UNITED STATES (8%)	Top regions: JAPAN (31%), INDONESIA (11%), TAIWAN (10%)
Platform Engagement	Instagram: 33,084 avg likes/post · Tiktok: 189,200 avg views/post · Youtube: 1,380,620 avg views/post	Best reach: Youtube 1,380,620 avg views; best engagement: Instagram 33,084 avg likes

Top Brand Affinities

Paul Smith

Score: 12.26

Vivienne Westwood

Score: 10.47

Snoopy And The Peanuts Gang

Score: 4.93

Gundam

Score: 4.91

Dr. Martens

Score: 4.91

UNIQLO

Score: 3.85

Olympus

Score: 3.40

Pokemon

Score: 3.14

Stüssy

Score: 3.06

Fujifilm

Score: 2.44

The North Face

Score: 2.08

Costco

Score: 2.07

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Top Brand Affinities

Brand	Category	Score
Paul Smith		12.26
Vivienne Westwood		10.47
Snoopy And The Peanuts Gang		4.93
Gundam		4.91
Dr. Martens		4.91
UNIQLO		3.85
Olympus		3.40
Pokemon		3.14
Stüssy		3.06
Fujifilm		2.44
The North Face		2.08
Costco		2.07
IKEA		1.80
Walt Disney		1.77
Starbucks		1.56
New Balance		1.45
Vans		1.43
Converse		1.42
Lush		1.36
Sony		1.30
GoPro		1.26
Yves Saint Laurent		1.19
Christian Dior		1.17
Apple		1.17
Pokemon Go		1.14
Mazda		1.08
Nikon		1.05
Chanel		1.03
Supreme		1.00
Subaru		0.99
Reebok		0.98
Nike		0.94
Adobe		0.91
Canon		0.86
MAC Cosmetics		0.78
Puma		0.77
Suzuki		0.76
PlayStation		0.75
Nintendo		0.74
Red Bull		0.73
Yamaha		0.70
Tiffany & Co		0.68
Adidas		0.64
Marvel Entertainment		0.63
Amazon		0.62
Activision Blizzard		0.61
Star Wars		0.61
Google		0.60
Honda		0.51
Spotify Music		0.47