Yorssy Brand Affinity ranks highest Kiabi at 25.70% . Very Strong. Score DMDB 0.00% | Fanbase 0.00%

Yorssy — hip-hop & rap artist from FR.

Yorssy, a French rapper hailing from Orleans, launched his music career in 2018 with solo tracks like "Qui fait mieux que moi?", "Jamais", and "Mutakala". In…

Genres

hip-hop & raphip-hop/rapcontemporary hip hophip hop

Influential: 0.00% Fanbase: 0.00% Trending: 0.00%

As of: 2025-09-08

Top Brand Affinity

Highest overlapping lifestyle brand

Kiabi • 25.70% • Very Strong

As of 2025-09-08

166,538

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

CAREER STAGE: MID_LEVEL

Biography

Yorssy, a French rapper hailing from Orleans, launched his music career in 2018 with solo tracks like "Qui fait mieux que moi?", "Jamais", and "Mutakala". In 2021 and 2022, he delved into freestyle exercises with the Détente series. Collaborations with artists such as Avalon Cypher, Cleson, Bilouki, Dosseh, Sizlac, and The New Orleans followed, leading to increased recognition in 2024 with releases like "Pop $mok€" and "Souleymane" featuring BHK 220. Yorssy's participation in the 3rd season of the Nouvelle École TV series showcased his original songs like "CRF", "Y'a plus de pardon", "La Pépite", "Dehors c'est noir", and "Racks". Despite qualifying for the 5th stage, he did not pass the video clip test among the top five candidates. His tracks gained popularity in the summer of 2024, with "CRF" reaching no. 7 on the French charts, "Peace" at no. 24, and "Doucement" at no. 50, along with other notable positions on various listening platforms.

Report Date: 2025-09-08

Yorssy builds repeat engagement among 25-34 & 18-24 audiences throughout FRANCE, IRAN, CONGO - BRAZZAVILLE. With a heavily male (58%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Instagram (13,218 avg likes per post), while Instagram provides social proof in comments and saves. Affinities with Kiabi, Palm Angels, New Era point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Yorssy score 7.94% — Very Strong bucket.

Brand: KiabiBrand: Palm AngelsBrand: New Era

Followers:166,538

Engagements:13,218

Rate:7.9%

Posts:6

Avg Likes:13,218

Avg Comments:72

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 166,538 · Engagements 13,218 · Rate 7.9% Posts 6 · Views 0 · Avg Likes 13,218 · Avg Comments 72 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 43% 18-24: 38% 35-44: 9% 13-17: 7%	Largest: 25-34 (43%); next: 18-24 (38%)
Gender Split	Female: 42% Male: 58% Non-binary/Other: 0%	Skews male (58%)
Top Countries	FRANCE (51%) IRAN (9%) CONGO - BRAZZAVILLE (7%) UNITED STATES (3%) BRAZIL (2%)	Top regions: FRANCE (51%), IRAN (9%), CONGO - BRAZZAVILLE (7%)
Platform Engagement	Instagram: 13,218 avg likes/post	best engagement: Instagram 13,218 avg likes

Top Brand Affinities

Kiabi

Score: 25.70

Palm Angels

Score: 23.06

New Era

Score: 14.02

Galeries Lafayette

Score: 13.58

boohoo

Score: 12.91

Accor Hotels

Score: 12.71

Sandro

Score: 11.97

Audemars Piguet

Score: 11.89

ESPRIT

Score: 11.22

Ellesse

Score: 10.62

Massimo Dutti

Score: 9.84

Lanvin

Score: 9.75

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Top Brand Affinities

Brand	Category	Score
Kiabi		25.70
Palm Angels		23.06
New Era		14.02
Galeries Lafayette		13.58
boohoo		12.91
Accor Hotels		12.71
Sandro		11.97
Audemars Piguet		11.89
ESPRIT		11.22
Ellesse		10.62
Massimo Dutti		9.84
Lanvin		9.75
Foot Locker		9.71
ASOS		9.70
Dsquared		9.14
Alexander McQueen		8.18
MISSGUIDED		8.15
Décathlon		7.48
JACQUEMUS		7.07
Kiko		6.44
Timberland		6.42
Christian Louboutin		6.22
Pull&Bear		6.14
Maison Margiela		5.93
Garnier		5.47
Balenciaga		5.46
Longchamp		5.46
Lacoste		5.26
Emporio Armani		5.25
Elle Magazine		4.89
Marc Jacobs		4.74
BALMAIN		4.71
Versace		4.67
Dr. Martens		4.45
Carrefour		4.42
Moncler		4.42
Loewe		4.41
KENZO		4.27
GIVENCHY		4.14
Ferragamo		3.98
UGG		3.95
Bershka		3.59
Louis Vuitton		3.50
UEFA		3.29
Beats Electronics		3.10
Stradivarius		3.09
SoundCloud		3.06
TOM FORD		2.88
Carhartt		2.79
Besiktas		2.75