Yonas Brand Affinity ranks highest Pro Tools at 17.26% . Very Strong. Score DMDB 52.44% | Fanbase 31.79%

Yonas — hip-hop & rap artist from US.

YONAS is a genre-bending artist known for his thought-provoking lyrics and infectious melodies. With four albums, three EPs, and numerous singles under his…

Yonas

Established

Country: US | Artist ID: 11e81bc8-15ff-de70-b1f9-a0369fe50396

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Genres

hip-hop & rappop raphip-hop/rapindie pop rapdeep underground hip hopcontemporary hip hophip hop

Influential: 52.44% Fanbase: 31.79% Trending: 62.76%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Pro Tools • 17.26% • Very Strong

As of 2025-09-09

44,176

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 52.44% | Fanbase 31.79% | Trending 62.76% | CAREER STAGE: MID_LEVEL

Biography

YONAS is a genre-bending artist known for his thought-provoking lyrics and infectious melodies. With four albums, three EPs, and numerous singles under his belt, he has independently garnered over 500 million streams worldwide and consistently charted on Billboard and iTunes.

Having completed four nationwide tours and two overseas tours, YONAS has collaborated with notable artists such as Kendrick Lamar, Logic, and Macklemore. His music has been featured in various media outlets and platforms, including Forbes, MTV, and The Place Beyond the Pines. Fans can anticipate new content and an upcoming EP from him this year.

Report Date: 2025-09-09

Yonas reliably reaches 25-34 & 18-24 audiences in UNITED STATES, BRAZIL, INDIA. The base is heavily male (66%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Instagram (623 avg likes per post); Instagram layers on depth and replies. The audience sits near Pro Tools, Amazon Music, Barstool Sports, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Yonas score 1.41% — Moderate bucket.

Brand: Pro ToolsBrand: Amazon MusicBrand: Barstool Sports

Followers:44,176

Engagements:623

Rate:1.4%

Posts:40

Avg Likes:623

Avg Comments:113

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 44,176 · Engagements 623 · Rate 1.4% Posts 40 · Views 0 · Avg Likes 623 · Avg Comments 113 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 44% 18-24: 38% 35-44: 11% 13-17: 6%	Largest: 25-34 (44%); next: 18-24 (38%)
Gender Split	Female: 34% Male: 66% Non-binary/Other: 0%	Skews male (66%)
Top Countries	UNITED STATES (44%) BRAZIL (9%) INDIA (5%) UNITED KINGDOM (3%) GERMANY (3%)	Top regions: UNITED STATES (44%), BRAZIL (9%), INDIA (5%)
Platform Engagement	Instagram: 623 avg likes/post	best engagement: Instagram 623 avg likes

Top Brand Affinities

Pro Tools

Score: 17.26

Amazon Music

Score: 12.07

Barstool Sports

Score: 12.05

Akai

Score: 10.70

SoundCloud

Score: 8.59

Ableton

Score: 7.79

Beats Electronics

Score: 7.34

iHeartRadio Music Awards

Score: 7.32

Champion

Score: 5.90

ESPN

Score: 5.71

Spotify Music

Score: 4.64

MTV

Score: 4.60

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Top Brand Affinities

Brand	Category	Score
Pro Tools		17.26
Amazon Music		12.07
Barstool Sports		12.05
Akai		10.70
SoundCloud		8.59
Ableton		7.79
Beats Electronics		7.34
iHeartRadio Music Awards		7.32
Champion		5.90
ESPN		5.71
Spotify Music		4.64
MTV		4.60
American Eagle		4.53
American Airlines		4.50
Steve Madden		4.39
Hennessy		4.04
Verizon		3.73
NFL		3.72
Gillette		3.56
Comedy Central		3.52
Los Angeles Lakers		3.51
Urban Outfitters		3.41
NBA		3.37
Gymshark		3.21
shein		3.09
Dolce & Gabbana		3.03
Fenty beauty		2.98
Lululemon Athletica		2.88
Fendi		2.85
TOM FORD		2.80
NHL		2.77
GAP		2.76
ASOS		2.69
Monster Beverage		2.69
Carhartt		2.68
FashionNova		2.64
Nickelodeon		2.61
Victoria's Secret		2.58
Sneakerhead		2.46
NBC		2.44
Versace		2.38
Budweiser		2.37
Rolls-Royce		2.30
Yves Saint Laurent		2.28
Christian Louboutin		2.24
Kodak		2.23
The North Face		2.20
Bugatti		2.11
Call of Duty		2.11
Under Armour		2.10