Yonaka

Yonaka

Established

Country: GB | Artist ID: 11e81bc7-387e-203e-8297-a0369fe50396

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Genres

popbrighton indierockmodern rockrockalternative rockalternativemodern alternative rockalternativeindie rock
Influential: 56.14% Fanbase: 34.61% Trending: 66.91%
As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Impericon • 65.84% • Very Strong
As of 2025-09-09

126,570

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 56.14% | Fanbase 34.61% | Trending 66.91% | CAREER STAGE: MID_LEVEL

Biography

YONAKA is a UK trio consisting of Theresa Jarvis (vocals), Alex Crosby (bass), and George Werbrouck-Edwards (guitar), known for blending pop, punk, and hip-hop to create an alternative rock sound. Their music delves into themes of mental health and empowerment. With over 150 million streams and critical acclaim, they released their Welcome To My House EP through LAVA/Republic Records.

Theresa Jarvis describes each song as representing a personal memory or emotion, inviting listeners to enter her world through the EP. She aims for their music to empower and connect with audiences, sharing her own experiences to provide solace and understanding to others.
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Yonaka Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Yonaka converts attention from 18-24 & 25-34 audiences across UNITED KINGDOM, UNITED STATES, RUSSIA. Audience shape is heavily male (63%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 1,717 avg views per post, with supportive conversation on Instagram. Shared audience with Impericon, Live Nation, Fred Perry underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Yonaka score 1.68%Moderate bucket.
Brand: ImpericonBrand: Live NationBrand: Fred Perry
Followers:126,570
Engagements:2,125
Rate:1.7%
Posts:914
Views:2,835
Avg Likes:2,101
Avg Comments:64
Avg Views:2,835

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 126,570 · Engagements 2,125 · Rate 1.7%
Posts 914 · Views 2,835 · Avg Likes 2,101 · Avg Comments 64 · Avg Views 2,835
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 48%
25-34: 33%
35-44: 10%
13-17: 5%
Largest: 18-24 (48%); next: 25-34 (33%)
Gender Split Female: 37%
Male: 63%
Non-binary/Other: 0%
Skews male (63%)
Top Countries UNITED KINGDOM (20%)
UNITED STATES (17%)
RUSSIA (7%)
BRAZIL (5%)
FRANCE (4%)
Top regions: UNITED KINGDOM (20%), UNITED STATES (17%), RUSSIA (7%)
Platform Engagement Instagram: 1,831 avg likes/post · Tiktok: 1,118 avg views/post · Youtube: 1,717 avg views/post Best reach: Youtube 1,717 avg views; best engagement: Instagram 1,831 avg likes

Top Brand Affinities

Impericon
Score: 65.84
Live Nation
Score: 26.97
Fred Perry
Score: 17.74
Dr. Martens
Score: 12.46
Pro Tools
Score: 11.88
Amazon Music
Score: 11.55
Vauxhall
Score: 11.25
Accor Hotels
Score: 11.02
All Saints
Score: 10.63
Tate Modern
Score: 9.89
The Last of Us
Score: 9.89
Life Is Strange
Score: 9.78
Brand Category Score
Impericon 65.84
Live Nation 26.97
Fred Perry 17.74
Dr. Martens 12.46
Pro Tools 11.88
Amazon Music 11.55
Vauxhall 11.25
Accor Hotels 11.02
All Saints 10.63
Tate Modern 9.89
The Last of Us 9.89
Life Is Strange 9.78
Sennheiser 8.80
Selfridges 8.63
Efteling 7.09
BBC 6.89
ASOS 6.76
Vivienne Westwood 6.66
Tesco 6.33
Spotify Music 6.23
Hot Topic 5.77
Guinness 5.63
Topshop 5.50
Urban Outfitters 5.25
Lush 5.12
boohoo 5.05
Ableton 4.88
Primark 4.79
Lollapalooza 4.75
Polaroid 4.63
Showtime 4.30
Final Fantasy 3.92
Warner Bros 3.87
Vans 3.83
Fallout 3.70
Kodak 3.56
The Witcher 3.52
Columbia Pictures 3.42
Jack Daniels 3.35
Monster Beverage 3.25
AMC 3.22
Urban Decay Cosmetics 3.17
SoundCloud 3.06
Aperol 2.98
HBO 2.96
Pull&Bear 2.89
Sunnies Studios 2.86
Benefit Cosmetics 2.84
Fujifilm 2.84
Baileys 2.78

Official Profiles

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Artist: Yonaka

Date Range: 2025-09-10 → 2025-09-10
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Yonaka today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams

No streaming audience data is available for this artist yet.

Radio Spins (2025-09-09)

Aired At Song Station Location Duration (s)
No spins for today.

Popularity (2025-09-08)

Platform%
No data.

Artist Performace Report

Streams: 0 ? 0 (+0.00%)

Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist

Audience (latest followers)
Total: 0
PlatformLatest
Popularity Change (%)
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Streams & Royalties
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Royalties$0.00$0.00+0.00

Artist Ranking, Popularity and Social Media Influence measured accurately with AI.