Yo Yo Honey Singh Brand Affinity ranks highest Maruti at 7.37% . Very Strong. Score DMDB 70.49% | Fanbase 80.31%

Yo Yo Honey Singh — pop artist from IN.

Yo Yo Honey Singh, an Indian music producer, composer, rapper, pop singer, and lyricist, began his career in 2003 as a bhangra and hip-hop music producer. He…

Yo Yo Honey Singh

Superstar

Country: IN | Gender: male | Artist ID: 11e81bd3-12c0-5716-9a88-a0369fe50396

Find Artist

Genres

popdesi poppophip-hop & raphindi hip hopsoundtrack, stage & screensoundtrackasianfilmimodern bollywoodbollywoodothersworldwidemiddle easternsufi

Influential: 70.49% Fanbase: 80.31% Trending: 65.59%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Maruti • 7.37% • Very Strong

As of 2025-09-10

34,597,990

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 70.49% | Fanbase 80.31% | Trending 65.59% | CAREER STAGE: SUPERSTAR

Biography

Yo Yo Honey Singh, an Indian music producer, composer, rapper, pop singer, and lyricist, began his career in 2003 as a bhangra and hip-hop music producer. He gained recognition for his work in Bollywood films and independent music videos, establishing himself as a prominent figure in the Indian music industry. Today, Yo Yo Honey Singh is renowned as a highly successful and in-demand artist in the Indian music and entertainment scene.

Report Date: 2025-09-10

Yo Yo Honey Singh is a clear fit for 18-24 & 25-34 audiences with strength across INDIA, PAKISTAN, BANGLADESH. The audience is heavily male (90%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (1,132,790 avg views per post); Instagram builds the community layer. Affinity data highlights Maruti, Mahindra, PlayerUnknown's Battlegrounds, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Yo Yo Honey Singh score 1.79% — Moderate bucket.

Brand: MarutiBrand: MahindraBrand: PlayerUnknown's Battlegrounds

Followers:34,597,990

Engagements:618,758

Rate:1.8%

Posts:2,337

Avg Likes:614,867

Avg Comments:9,202

Avg Views:1,473,590

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 34,597,990 · Engagements 618,758 · Rate 1.8% Posts 2,337 · Views 1,473,590 · Avg Likes 614,867 · Avg Comments 9,202 · Avg Views 1,473,590	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 31% 13-17: 6% 35-44: 3%	Largest: 18-24 (59%); next: 25-34 (31%)
Gender Split	Female: 10% Male: 90% Non-binary/Other: 0%	Skews male (90%)
Top Countries	INDIA (87%) PAKISTAN (5%) BANGLADESH (3%) NEPAL (1%) UNITED STATES (1%)	Top regions: INDIA (87%), PAKISTAN (5%), BANGLADESH (3%)
Platform Engagement	Instagram: 484,187 avg likes/post · Tiktok: 340,800 avg views/post · Youtube: 1,132,790 avg views/post	Best reach: Youtube 1,132,790 avg views; best engagement: Instagram 484,187 avg likes

Top Brand Affinities

Maruti

Score: 7.37

Mahindra

Score: 7.01

PlayerUnknown's Battlegrounds

Score: 6.92

Superdry

Score: 5.89

Bajaj

Score: 4.50

KTM

Score: 4.29

Snapseed

Score: 4.04

musical.ly

Score: 3.83

Gymshark

Score: 3.64

MTV

Score: 2.59

Xiaomi

Score: 2.56

Ray-Ban

Score: 2.51

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Top Brand Affinities

Brand	Category	Score
Maruti		7.37
Mahindra		7.01
PlayerUnknown's Battlegrounds		6.92
Superdry		5.89
Bajaj		4.50
KTM		4.29
Snapseed		4.04
musical.ly		3.83
Gymshark		3.64
MTV		2.59
Xiaomi		2.56
Ray-Ban		2.51
FashionNova		2.39
Beats Electronics		2.24
Canon		2.16
Nikon		2.14
Levi's		1.98
Travelgram		1.95
WWE		1.88
Tommy Hilfiger		1.88
Armani		1.76
Jaguar		1.76
Zara		1.76
National Geographic		1.71
Puma		1.70
Rolex		1.67
Supreme		1.60
KFC		1.42
Apple		1.31
Suzuki		1.26
Samsung Group		1.22
Burberry		1.19
Yamaha		1.16
Hyundai		1.13
Lamborghini		1.11
Harley-Davidson		1.09
Ferrari		1.05
H&M		1.04
Nike		1.04
Adobe		1.00
Sony		0.97
Mercedes-Benz		0.96
Grand Theft Auto		0.96
Balenciaga		0.91
Toyota		0.91
SoundCloud		0.86
SheInside		0.85
Red Bull		0.83
Honda		0.82
Gucci		0.82