Yo Gotti Brand Affinity ranks highest Spinrilla at 57.80% . Very Strong. Score DMDB 72.17% | Fanbase 67.39%

Yo Gotti — hip-hop & rap artist from US.

Yo Gotti, born Mario Mims, emerged as a rapper in the '90s and gained recognition with his album From da Dope Game 2 da Rap Game in 1999. He later signed a…

Yo Gotti

Superstar

Country: US | Gender: male | Artist ID: 11e81bba-a1a0-df00-b4b7-a0369fe50396

Find Artist

Genres

hip-hop & raphip hoppop raprapsouthern hip hoptrapdirty south rapgangster raphip-hop/rapmemphis hip hoptennessee hip hopcontemporary hip hop

Influential: 72.17% Fanbase: 67.39% Trending: 74.55%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Spinrilla • 57.80% • Very Strong

As of 2025-09-10

9,618,147

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 72.17% | Fanbase 67.39% | Trending 74.55% | CAREER STAGE: SUPERSTAR

Biography

Yo Gotti, born Mario Mims, emerged as a rapper in the '90s and gained recognition with his album From da Dope Game 2 da Rap Game in 1999. He later signed a distribution deal with TVT and achieved his first success on Billboard's R&B/Hip-Hop chart with Life in 2003. Over the years, Gotti released several successful albums, including Back 2 da Basics in 2006, I Am in 2013, The Art of Hustle in 2016, and Untrapped in 2020.

In the 2010s and 2020s, Yo Gotti continued to see commercial success with albums like Live from the Kitchen in 2012 and I Still Am in 2017. He scored hits such as "Down in the DM," "Rake It Up," and "Put a Date on It," earning gold and platinum certifications for his singles. Gotti's collaborative projects and mixtapes, along with his consistent chart performance, solidified his position in the rap scene.

Report Date: 2025-09-10

Yo Gotti cuts through with 18-24 & 25-34 audiences and consistency across UNITED STATES, BRAZIL, NIGERIA. A heavily male (59%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 63,658 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Spinrilla, Warner Music, Palm Angels, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Yo Gotti score 0.14% — Low bucket.

Brand: SpinrillaBrand: Warner MusicBrand: Palm Angels

Followers:9,618,147

Engagements:13,517

Rate:0.1%

Posts:450

Avg Likes:13,393

Avg Comments:560

Avg Views:63,658

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 9,618,147 · Engagements 13,517 · Rate 0.1% Posts 450 · Views 63,658 · Avg Likes 13,393 · Avg Comments 560 · Avg Views 63,658	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 47% 25-34: 37% 35-44: 8% 13-17: 7%	Largest: 18-24 (47%); next: 25-34 (37%)
Gender Split	Female: 41% Male: 59% Non-binary/Other: 0%	Skews male (59%)
Top Countries	UNITED STATES (60%) BRAZIL (4%) NIGERIA (3%) CANADA (3%) FRANCE (2%)	Top regions: UNITED STATES (60%), BRAZIL (4%), NIGERIA (3%)
Platform Engagement	Instagram: 11,669 avg likes/post · Youtube: 63,658 avg views/post	Best reach: Youtube 63,658 avg views; best engagement: Instagram 11,669 avg likes

Top Brand Affinities

Spinrilla

Score: 57.80

Warner Music

Score: 29.69

Palm Angels

Score: 22.87

Hennessey

Score: 15.84

WNBA

Score: 15.74

True Religion

Score: 12.78

Maybach

Score: 10.11

Alexander McQueen

Score: 9.94

Benihana

Score: 9.68

Pro Tools

Score: 8.55

Kodak

Score: 7.86

Hennessy

Score: 7.80

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Top Brand Affinities

Brand	Category	Score
Spinrilla		57.80
Warner Music		29.69
Palm Angels		22.87
Hennessey		15.84
WNBA		15.74
True Religion		12.78
Maybach		10.11
Alexander McQueen		9.94
Benihana		9.68
Pro Tools		8.55
Kodak		7.86
Hennessy		7.80
iHeartRadio Music Awards		7.75
Lanvin		7.53
Coach		7.23
Amazon Music		7.21
Steve Madden		6.73
SoundCloud		6.70
Philips		6.56
FedEx		6.54
UGG		5.35
FashionNova		5.24
Champion		5.23
ESPN		4.80
BALMAIN		4.44
Christian Louboutin		4.24
Beats Electronics		4.19
NBA		4.10
Dolce & Gabbana		4.04
Verizon		3.98
Los Angeles Lakers		3.91
Moncler		3.74
Sneakerhead		3.71
CNN		3.64
NORDSTROM		3.51
MTV		3.44
Versace		3.30
Lacoste		3.25
NBC		3.22
Gatorade		3.21
Walmart		2.86
Fendi		2.85
Gucci		2.80
Nickelodeon		2.79
Uber		2.70
Timberland		2.64
Spotify Music		2.56
Pandora		2.37
Balenciaga		2.32
NFL		2.31