銀杏BOYZ Brand Affinity ranks highest Isetan at 28.00% . Very Strong. Score DMDB 50.00% | Fanbase 38.78%

銀杏BOYZ — pop artist from JP.

In January 2003, GOING STEADY disbanded, leading vocalist Kazunobu Mineta to launch GING NANG BOYZ as a solo project. The band formation took place in May…

銀杏BOYZ

Established

Country: JP | Gender: male | Artist ID: 11e81bd2-e84c-0ebc-80af-a0369fe50396

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Genres

popj-poprockindie poprockrockj-rockjapanese alternative rockpunk rockpunkjapanese punk rock

Influential: 50.00% Fanbase: 38.78% Trending: 55.61%

As of: 2025-09-08

Top Brand Affinity

Highest overlapping lifestyle brand

Isetan • 28.00% • Very Strong

As of 2025-09-08

202,962

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

Scores

Score: DMDB 50.00% | Fanbase 38.78% | Trending 55.61% | CAREER STAGE: MID_LEVEL

Biography

In January 2003, GOING STEADY disbanded, leading vocalist Kazunobu Mineta to launch GING NANG BOYZ as a solo project. The band formation took place in May 2003, marking the beginning of their official activities. GING NANG BOYZ have released albums such as "君と僕の第三次世界大戦的恋愛革命," "DOOR," "光のなかに立っていてね," and "ねえみんな大好きだよ."

In March 2023, Mineta held a special performance titled "山形のロック好きの集まり2023" in his hometown of Yamagata with GING NANG BOYZ. In September 2023, they embarked on their first nationwide tour in 18 years, titled "世界ツアー弾き語り23-24 ボーイ・ミーツ・ガール Boi Meets Girrrl," since their 2005 world tour. Mineta is also active as an actor, having starred in dramas like "奇跡の人," "ひよっこ," and "いだてん~東京オリムピック噺~," as well as appearing in the stage play "物語なき、この世界。" in 2021.

Report Date: 2025-09-08

銀杏BOYZ resonates most with 18-24 & 25-34 audiences and shows durable presence in JAPAN, UNITED STATES, TAIWAN. With a heavily male (63%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (26,487 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Isetan, Vivienne Westwood, Akg makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist 銀杏BOYZ score 2.35% — Strong bucket.

Brand: IsetanBrand: Vivienne WestwoodBrand: Akg

Followers:202,962

Engagements:4,767

Rate:2.3%

Posts:485

Avg Likes:4,738

Avg Comments:73

Avg Views:26,487

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 202,962 · Engagements 4,767 · Rate 2.3% Posts 485 · Views 26,487 · Avg Likes 4,738 · Avg Comments 73 · Avg Views 26,487	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 51% 25-34: 31% 13-17: 9% 35-44: 7%	Largest: 18-24 (51%); next: 25-34 (31%)
Gender Split	Female: 37% Male: 63% Non-binary/Other: 0%	Skews male (63%)
Top Countries	JAPAN (64%) UNITED STATES (6%) TAIWAN (3%) INDONESIA (3%) BRAZIL (2%)	Top regions: JAPAN (64%), UNITED STATES (6%), TAIWAN (3%)
Platform Engagement	Instagram: 4,111 avg likes/post · Youtube: 26,487 avg views/post	Best reach: Youtube 26,487 avg views; best engagement: Instagram 4,111 avg likes

Top Brand Affinities

Isetan

Score: 28.00

Vivienne Westwood

Score: 15.93

Akg

Score: 14.51

A.P.C.

Score: 13.70

Maison Margiela

Score: 13.65

Fred Perry

Score: 11.27

Barbour

Score: 10.78

Dr. Martens

Score: 10.62

Snoopy And The Peanuts Gang

Score: 8.99

Paul Smith

Score: 8.77

Atmos

Score: 8.06

Acne Studios

Score: 7.87

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Top Brand Affinities

Brand	Category	Score
Isetan		28.00
Vivienne Westwood		15.93
Akg		14.51
A.P.C.		13.70
Maison Margiela		13.65
Fred Perry		11.27
Barbour		10.78
Dr. Martens		10.62
Snoopy And The Peanuts Gang		8.99
Paul Smith		8.77
Atmos		8.06
Acne Studios		7.87
UNIQLO		7.30
Summit Entertainment		6.58
The North Face		5.82
Shake Shack		5.67
Clarks		5.44
Gundam		5.19
Olympus		5.14
Stüssy		4.26
New Balance		4.21
Miu Miu		4.07
Converse		3.99
Pokemon		3.70
IKEA		3.64
G-shock		3.42
Leica		3.17
Carhartt		3.00
Vans		2.97
Supreme		2.94
Panasonic		2.83
Star Wars		2.77
Reebok		2.51
Hermès		2.44
Fujifilm		2.42
Amazon		2.38
ASICS		2.35
Lush		2.24
Kodak		2.17
GAP		2.16
Chanel		2.15
Polo Ralph Lauren		2.11
Levi's		2.06
Yves Saint Laurent		2.06
Costco		1.98
Apple		1.78
Lego		1.76
Pixar		1.74
Tiffany & Co		1.63
Walt Disney		1.52