Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
539,920
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 12:15:29 UTC
Genres
Biography
YEW resonates with 18-24 & 25-34 audiences and sustains presence in THAILAND, LAOS, UNITED STATES. The demographic is female-leaning (50%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 9,751 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Kiehls, Fred Perry, Mulberry maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 539,920 · Engagements 8,673 · Rate 1.6% Posts 1,286 · Views 14,371 · Avg Likes 8,516 · Avg Comments 15 · Avg Views 14,371 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 63% 25-34: 21% 13-17: 14% 35-44: 2% |
Largest: 18-24 (63%); next: 25-34 (21%) |
| Gender Split |
Female: 50% Male: 50% Non-binary/Other: 0% |
Skews female (50%) |
| Top Countries |
THAILAND (96%) LAOS (1%) UNITED STATES (1%) JAPAN (0%) SOUTH KOREA (0%) |
Top regions: THAILAND (96%), LAOS (1%), UNITED STATES (1%) |
| Platform Engagement | Instagram: 6,414 avg likes/post · Tiktok: 9,751 avg views/post · Youtube: 4,620 avg views/post | Best reach: Tiktok 9,751 avg views; best engagement: Instagram 6,414 avg likes |
Top Brand Affinities
Kiehls
Fred Perry
Mulberry
Emporium
Anantara
Champion
Tesco
Stüssy
Fujifilm
Olympus
Kodak
Carhartt
| Brand | Category | Score |
|---|---|---|
| Kiehls | 31.01 | |
| Fred Perry | 12.34 | |
| Mulberry | 11.30 | |
| Emporium | 7.13 | |
| Anantara | 7.07 | |
| Champion | 6.51 | |
| Tesco | 5.68 | |
| Stüssy | 5.60 | |
| Fujifilm | 5.34 | |
| Olympus | 4.98 | |
| Kodak | 4.60 | |
| Carhartt | 4.23 | |
| Summit Entertainment | 3.95 | |
| Leica | 3.80 | |
| Panasonic | 3.46 | |
| Petronas | 3.06 | |
| Gundam | 2.84 | |
| UNIQLO | 2.82 | |
| Pantone Inc | 2.06 | |
| H&M | 2.05 | |
| Sprite | 2.03 | |
| Huawei | 1.95 | |
| KFC | 1.74 | |
| Polaroid | 1.70 | |
| KitKat | 1.70 | |
| Spotify Music | 1.61 | |
| New Balance | 1.59 | |
| Levi's | 1.53 | |
| Converse | 1.40 | |
| Nikon | 1.33 | |
| Sony | 1.21 | |
| Pepsi | 1.06 | |
| Walt Disney | 0.99 | |
| Harley-Davidson | 0.95 | |
| Balenciaga | 0.92 | |
| Supreme | 0.87 | |
| Vans | 0.84 | |
| Canon | 0.79 | |
| Amazon | 0.77 | |
| Nintendo | 0.76 | |
| Universal | 0.75 | |
| SoundCloud | 0.72 | |
| Adidas | 0.71 | |
| Starbucks | 0.70 | |
| Pandora | 0.70 | |
| Ray-Ban | 0.67 | |
| Marvel | 0.63 | |
| Nike | 0.60 | |
| 0.60 | ||
| Gucci | 0.59 |
Official Profiles
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LoginArtist: YEW
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
