Yelawolf Brand Affinity ranks highest Sullen Clothing at 40.01% . Very Strong. Score DMDB 68.15% | Fanbase 62.00%

Yelawolf — hip-hop & rap artist from US.

Yelawolf, born Michael Wayne Atha in Gadsden, AL, signed with Eminem’s Shady Records (Interscope) in 2011, following the growth of his dedicated fanbase. He…

Yelawolf

Recognizable

Country: US | Gender: male | Artist ID: 11e81bc7-d623-6a9c-b8f0-a0369fe50396

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Genres

hip-hop & raphip hoppop raprapsouthern hip hophip-hop/rapalabama rap

Influential: 68.15% Fanbase: 62.00% Trending: 71.22%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Sullen Clothing • 40.01% • Very Strong

As of 2025-09-10

4,582,555

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 68.15% | Fanbase 62.00% | Trending 71.22% | CAREER STAGE: MAINSTREAM

Biography

Yelawolf, born Michael Wayne Atha in Gadsden, AL, signed with Eminem’s Shady Records (Interscope) in 2011, following the growth of his dedicated fanbase. He has released multiple albums and embarked on successful tours across the United States, Canada, Europe, Australia, and New Zealand, collaborating with a diverse range of artists. Yelawolf also runs the lifestyle brand Slumerican and owns Slumerican Records, through which he released his sixth studio album "Ghetto Cowboy" and subsequent projects, including "MudMouth" and the upcoming rock album "Sometimes Y" set for release in March 2022.

Report Date: 2025-09-10

Yelawolf performs best with fans in the 18-24 range, concentrated in UNITED STATES, NIGERIA, CANADA. Audience composition is heavily male (71%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 33,048 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Sullen Clothing, Crown Royal, Tagaz, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Yelawolf is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Yelawolf score 0.15% — Low bucket.

Brand: Sullen ClothingBrand: Crown RoyalBrand: Tagaz

Followers:4,582,555

Engagements:6,776

Rate:0.1%

Posts:776

Avg Likes:6,638

Avg Comments:307

Avg Views:41,848

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,582,555 · Engagements 6,776 · Rate 0.1% Posts 776 · Views 41,848 · Avg Likes 6,638 · Avg Comments 307 · Avg Views 41,848	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 42% 25-34: 39% 35-44: 12% 13-17: 4%	Largest: 18-24 (42%); next: 25-34 (39%)
Gender Split	Female: 29% Male: 71% Non-binary/Other: 0%	Skews male (71%)
Top Countries	UNITED STATES (47%) NIGERIA (7%) CANADA (6%) UNITED KINGDOM (5%) POLAND (4%)	Top regions: UNITED STATES (47%), NIGERIA (7%), CANADA (6%)
Platform Engagement	Instagram: 5,095 avg likes/post · Tiktok: 8,800 avg views/post · Youtube: 33,048 avg views/post	Best reach: Youtube 33,048 avg views; best engagement: Instagram 5,095 avg likes

Top Brand Affinities

Sullen Clothing

Score: 40.01

Crown Royal

Score: 15.04

Tagaz

Score: 14.08

Pontiac

Score: 9.61

DC Shoes

Score: 9.15

Hoonigan

Score: 8.30

Harley-Davidson

Score: 6.64

Jagermeister

Score: 6.43

Volcom

Score: 6.41

Bud Light

Score: 6.30

Coors

Score: 5.71

Nixon

Score: 5.67

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Top Brand Affinities

Brand	Category	Score
Sullen Clothing		40.01
Crown Royal		15.04
Tagaz		14.08
Pontiac		9.61
DC Shoes		9.15
Hoonigan		8.30
Harley-Davidson		6.64
Jagermeister		6.43
Volcom		6.41
Bud Light		6.30
Coors		5.71
Nixon		5.67
Jameson		5.36
GMC		5.33
Alpinestars		5.24
iHeartRadio Music Awards		5.05
Beats Electronics		4.91
Monster Beverage		4.68
Jack Daniels		4.59
Carhartt		4.51
SoundCloud		4.46
Dodge		4.38
Budweiser		4.21
Mortal Kombat		3.86
Acura		3.75
Vans		3.67
Dr. Martens		3.64
Chevrolet		3.52
Taco Bell		3.47
Busch		3.45
Holden		3.43
Columbia Pictures		3.33
Sneakerhead		3.21
G-shock		3.18
Jeep		3.18
NHL		3.16
Comedy Central		3.13
ESPN		3.13
NFL		3.09
Chrysler		3.09
Nickelodeon		3.00
Ford		2.91
Cadillac		2.84
MTV		2.78
Xbox		2.76
UFC		2.74
NBA		2.70
WWE		2.66
Los Angeles Lakers		2.65
Kodak		2.61