yaya bey

yaya bey

Country: US | Gender: female

Influence: 58.34% Fanbase: 41.29% Trending: 66.86% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 44.84% • Very Strong

As of 2025-09-09

91,982

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:05:47 UTC

Genres

r&b, funk & soulr&b/soulcontemporary r&bsoulcountrycontemporary country

Biography

Yaya Bey, a singer-songwriter from Queens, New York, embraces life's dualities of suffering and joy. Her latest album, released on the indie label drink sum wtr, showcases a blend of R&B, hip-hop, jazz, soul, and dance music, drawing inspiration from her Bajan roots. Rejecting past narratives, the album, titled "do it afraid," features uplifting and nuanced songs that celebrate Yaya's multifaceted identity and collective lifeforce.

In her album, Yaya Bey explores themes of vulnerability, love, and joy, emphasizing the courage to find beauty in the midst of pain and loss. With a focus on embracing the present moment and celebrating resilience, the artist aims to reclaim narratives and showcase the bravery and joyfulness of her community.

yaya bey Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

yaya bey connects with 25-34 & 18-24 audiences and shows durable traction across UNITED STATES, FRANCE, UNITED KINGDOM. With a heavily male (59%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 6,501 avg views per post; Instagram adds dependable engagement depth. Overlap with Mixcloud, Live Nation, Shea Moisture highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: yaya bey moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist yaya bey score 1.21%Moderate bucket.
Brand: MixcloudBrand: Live NationBrand: Shea Moisture
Followers:91,982
Engagements:1,114
Rate:1.2%
Posts:288
Views:7,054
Avg Likes:1,094
Avg Comments:37
Avg Views:7,054

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 91,982 · Engagements 1,114 · Rate 1.2%
Posts 288 · Views 7,054 · Avg Likes 1,094 · Avg Comments 37 · Avg Views 7,054
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 41%
18-24: 37%
35-44: 12%
45-64: 6%
Largest: 25-34 (41%); next: 18-24 (37%)
Gender Split Female: 41%
Male: 59%
Non-binary/Other: 0%
Skews male (59%)
Top Countries UNITED STATES (43%)
FRANCE (7%)
UNITED KINGDOM (6%)
SOUTH AFRICA (5%)
CANADA (3%)
Top regions: UNITED STATES (43%), FRANCE (7%), UNITED KINGDOM (6%)
Platform Engagement Instagram: 739 avg likes/post · Tiktok: 553 avg views/post · Youtube: 6,501 avg views/post Best reach: Youtube 6,501 avg views; best engagement: Instagram 739 avg likes

Top Brand Affinities

Mixcloud
Score: 44.84
Live Nation
Score: 22.31
Shea Moisture
Score: 18.46
WNBA
Score: 18.43
Kinky-Curly
Score: 17.92
Ableton
Score: 17.80
MOOG
Score: 17.63
Akai
Score: 13.19
Amazon Music
Score: 12.84
SoundCloud
Score: 11.86
Verizon
Score: 11.31
Marni
Score: 10.04
Brand Category Score
Mixcloud 44.84
Live Nation 22.31
Shea Moisture 18.46
WNBA 18.43
Kinky-Curly 17.92
Ableton 17.80
MOOG 17.63
Akai 13.19
Amazon Music 12.84
SoundCloud 11.86
Verizon 11.31
Marni 10.04
Glossier 9.34
Acne Studios 8.43
Pro Tools 8.16
Maison Margiela 8.16
Skoda 8.16
Bethesda Softworks 7.71
Spotify Music 7.54
Kickstarter 7.17
Hennessy 6.80
Pioneer 6.68
JACQUEMUS 6.54
Beats Electronics 6.30
CNN 5.85
Vivienne Westwood 5.50
Loewe 5.42
Free People 5.37
Kodak 5.35
Fenty beauty 5.21
iHeartRadio Music Awards 5.12
Paramount Pictures 5.07
ASOS 4.91
Steve Madden 4.91
Target 4.83
Coach 4.83
NORDSTROM 4.79
Paypal 4.59
Dr. Martens 4.44
Alexander McQueen 4.43
NBC 4.38
Coachella 4.29
Carhartt 4.16
MTV 3.92
OLD NAVY 3.82
DC Entertainment 3.80
Urban Outfitters 3.77
Itaipava 3.73
Sneakerhead 3.52
New Balance 3.30

Official Profiles

Login to view Contact

Login

Artist: yaya bey

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired yaya bey today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

  • Radio airplay data is being collected. Please check back soon.

Total Streams

No streaming audience data is available for this artist yet.

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2026-02-02 04:00 UTC Yaya Bey Hotel Cecil Copenhagen, Denmark
2026-02-08 04:00 UTC yaya bey Säälchen Berlin, Germany
2026-02-13 03:00 UTC yaya bey Islington Assembly Hall London, United Kingdom
2026-02-14 03:00 UTC yaya bey Trabendo Paris, France
2026-02-18 03:30 UTC Yaya Bey La Nau Locales de Ensayo Barcelona, Spain
2026-02-22 04:00 UTC Yaya Bey Sala Villanos Madrid, Spain
2026-02-26 04:00 UTC yaya bey Blind Istanbul, Türkiye

Trending Artist