Yasmin Williams

Yasmin Williams — spirituals artist from US.

Yasmin Williams is an acoustic fingerstyle guitarist known for her innovative playing techniques, which include alternate tunings, percussive hits, and lap…

Influence: 48.85% Fanbase: 17.56% Trending: 64.50% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 43.84% • Very Strong

As of 2025-09-08

71,849

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 12:11:20 UTC

Genres

spiritualspastoralinstrumentalexperimental guitarfolk & traditionalindie folk

Biography

Yasmin Williams is an acoustic fingerstyle guitarist known for her innovative playing techniques, which include alternate tunings, percussive hits, and lap tapping. Growing up in northern Virginia, she was exposed to a variety of musical genres and began playing the guitar in 2009 after being inspired by the video game Guitar Hero. Self-taught, Williams later expanded her skills to include bass, 12-string, and classical guitar before focusing on acoustic. Her accomplishments include winning local talent shows, being a finalist in the Rolling Stones Young Gun competition, and earning recognition at New York University's Ultra Violet Live talent show and Culpeper Has Talent. Her second album, "Urban Driftwood," has garnered critical acclaim from publications such as Pitchfork, Rolling Stone, NPR, The Guardian, and the Washington Post.

Top Brand Affinities

Report Date: 2025-09-08

Yasmin Williams speaks to 25-34 & 45-64 audiences with measurable traction in UNITED STATES, BRAZIL, UNITED KINGDOM. Composition is heavily male (67%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (2,485 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near MOOG, Ampeg, Mixcloud, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Yasmin Williams score 1.74% — Moderate bucket.

Brand: MOOGBrand: AmpegBrand: Mixcloud

Followers:71,849

Engagements:1,247

Rate:1.7%

Posts:539

Avg Likes:1,185

Avg Comments:40

Avg Views:3,706

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 71,849 · Engagements 1,247 · Rate 1.7% Posts 539 · Views 3,706 · Avg Likes 1,185 · Avg Comments 40 · Avg Views 3,706	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 34% 45-64: 24% 18-24: 21% 35-44: 18%	Largest: 25-34 (34%); next: 45-64 (24%)
Gender Split	Female: 33% Male: 67% Non-binary/Other: 0%	Skews male (67%)
Top Countries	UNITED STATES (46%) BRAZIL (5%) UNITED KINGDOM (5%) CANADA (4%) FRANCE (4%)	Top regions: UNITED STATES (46%), BRAZIL (5%), UNITED KINGDOM (5%)
Platform Engagement	Instagram: 726 avg likes/post · Tiktok: 2,485 avg views/post · Youtube: 1,221 avg views/post	Best reach: Tiktok 2,485 avg views; best engagement: Instagram 726 avg likes

Top Brand Affinities

MOOG

Score: 43.84

Ampeg

Score: 28.16

Mixcloud

Score: 22.34

Ableton

Score: 21.44

Pro Tools

Score: 15.42

Akg

Score: 14.33

Akai

Score: 12.89

Sennheiser

Score: 12.60

Kickstarter

Score: 11.75

Amazon Music

Score: 10.25

Schwartz's

Score: 8.58

Spotify Music

Score: 8.38

Brand	Category	Score
MOOG		43.84
Ampeg		28.16
Mixcloud		22.34
Ableton		21.44
Pro Tools		15.42
Akg		14.33
Akai		12.89
Sennheiser		12.60
Kickstarter		11.75
Amazon Music		10.25
Schwartz's		8.58
Spotify Music		8.38
Quaker Foods and Snacks		7.84
Hurley		7.81
Delta		7.73
Bethesda Softworks		7.29
Verizon		7.11
Pacific Northwest Wonderland		6.71
Paramount Pictures		6.48
Walgreens		6.19
SoundCloud		5.66
CNN		5.10
Showtime		4.94
Nixon		4.73
Kroger		4.53
Beats Electronics		4.36
NBC		4.28
Pfizer		4.01
Airbnb		3.93
Holden		3.84
Leica		3.76
Columbia Pictures		3.58
Pixar		3.48
Polaroid		3.40
Emporium		3.30
Heinz		3.17
Kodak		2.88
Mulberry		2.88
Paypal		2.85
Guinness		2.85
Busch		2.83
Lollapalooza		2.78
Coachella		2.55
Costco		2.42
Cadillac		2.40
Target		2.37
Lululemon Athletica		2.37
Tinder		2.29
WWE		2.26
Skoda		2.26

Official Profiles

Artist: Yasmin Williams

Date Range: 2025-12-07 → 2025-12-07

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC)	Event	Venue	Location	Tickets
2025-12-07 08:00 UTC	Yasmin Williams	The Triple Door	Seattle, United States	—
2025-12-08 03:30 UTC	Yasmin Williams	Triple Door	Seattle, United States	tickets.thetripledoor.net
2026-01-09 03:00 UTC	Sylvan Esso, Sam Gendel, William Tyler, Mei Semones, Yasmin Williams, John Roseboro, Amy Gadiaga, Joe Westerlund	Le Poisson Rouge	New York, United States	songkick.com
2026-02-06 03:30 UTC	Yasmin Williams	Otis A. Singletary Center for the Arts	Lexington, United States	etix.prf.hn
2026-02-06 03:30 UTC	Mary Lattimore, Yasmin Williams	Singletary Center	Lexington, United States	songkick.com
2026-03-13 02:30 UTC	Yasmin Williams	McCarter Theatre Center	Princeton, United States	songkick.com mccarter.org tickets.mccarter.org