Yahir Brand Affinity ranks highest Univision at 31.28% . Very Strong. Score DMDB 56.15% | Fanbase 40.45%

Yahir — pop artist from MX.

With a 17-year career and 10 musical productions, the artist recently released "Entre nosotros dos." Throughout their career, they have achieved success with…

Yahir

Established

Country: MX | Gender: male | Artist ID: 11e81bbc-c346-1cea-a02e-a0369fe50396

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Genres

poplatin poplatin arena popmexican poppoprockrock en espanollatinlatinranchera

Influential: 56.15% Fanbase: 40.45% Trending: 64.00%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 31.28% • Very Strong

As of 2025-09-10

1,486,400

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 56.15% | Fanbase 40.45% | Trending 64.00% | CAREER STAGE: MID_LEVEL

Biography

With a 17-year career and 10 musical productions, the artist recently released "Entre nosotros dos." Throughout their career, they have achieved success with hits such as "Alucinado," "La Locura," and "El alma en pie" (a duet with Yuridia). With over a million records sold, they have received 19 Gold Discs, 4 Platinum Discs, 2 Double Platinum Discs, and 1 Triple Platinum Disc.

The artist has also made notable appearances as the lead in series like "Enamórate" (2003) and "Mi marido tiene familia" (2017), and served as a coach on "La Voz" alongside Belinda, Ricardo Montaner, and Lupillo Rivera in Mexico in 2019. They portrayed Pedro in the successful musical "Jesucristo Súper Estrella" in 2019 and began starring in the stage production "Hoy no me puedo levantar" as Mario from January 31, 2020, alongside Belinda.

Report Date: 2025-09-10

Yahir has momentum with 18-24 & 25-34 audiences—particularly in MEXICO, UNITED STATES, PERU. A heavily female (63%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 27,850 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Univision, Aeromexico, Cafecito signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Yahir score 0.58% — Low bucket.

Brand: UnivisionBrand: AeromexicoBrand: Cafecito

Followers:1,486,400

Engagements:8,577

Rate:0.6%

Posts:3,860

Avg Likes:8,345

Avg Comments:150

Avg Views:31,084

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,486,400 · Engagements 8,577 · Rate 0.6% Posts 3,860 · Views 31,084 · Avg Likes 8,345 · Avg Comments 150 · Avg Views 31,084	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 42% 25-34: 38% 35-44: 12% 45-64: 4%	Largest: 18-24 (42%); next: 25-34 (38%)
Gender Split	Female: 63% Male: 37% Non-binary/Other: 0%	Skews female (63%)
Top Countries	MEXICO (56%) UNITED STATES (7%) PERU (7%) ECUADOR (4%) VENEZUELA (4%)	Top regions: MEXICO (56%), UNITED STATES (7%), PERU (7%)
Platform Engagement	Instagram: 5,769 avg likes/post · Tiktok: 27,850 avg views/post · Youtube: 3,234 avg views/post	Best reach: Tiktok 27,850 avg views; best engagement: Instagram 5,769 avg likes

Top Brand Affinities

Univision

Score: 31.28

Aeromexico

Score: 28.64

Cafecito

Score: 14.12

Movistar

Score: 5.03

Mary Kay

Score: 3.76

Colgate

Score: 3.03

Dolce & Gabbana

Score: 2.79

Calvin Klein

Score: 2.46

VidaSana

Score: 2.42

Snoopy And The Peanuts Gang

Score: 2.38

Pic Collage

Score: 2.32

Pepsi

Score: 2.20

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Top Brand Affinities

Brand	Category	Score
Univision		31.28
Aeromexico		28.64
Cafecito		14.12
Movistar		5.03
Mary Kay		3.76
Colgate		3.03
Dolce & Gabbana		2.79
Calvin Klein		2.46
VidaSana		2.42
Snoopy And The Peanuts Gang		2.38
Pic Collage		2.32
Pepsi		2.20
Versace		2.11
Herbalife		2.07
Bellagio		1.89
shein		1.69
Pandora		1.67
Paramount Pictures		1.66
Pixar		1.58
Huawei		1.56
L'Oréal Paris		1.54
SheInside		1.53
Pizza Lover		1.49
Marvel		1.43
Guess		1.42
Costco		1.41
Warner Bros		1.41
Spotify Music		1.39
Heineken		1.39
Coca-Cola		1.36
KFC		1.35
Forever 21		1.34
Chipotle Mexican Grill		1.33
DC Entertainment		1.30
MAC Cosmetics		1.22
Prada		1.20
Star Wars		1.18
Microsoft		1.13
Walt Disney		1.13
Coachella		1.10
Mitsubishi		1.09
Anastasia Beverly Hills		1.02
Tommy Hilfiger		1.01
Netflix		1.00
Starbucks		0.99
musical.ly		0.98
Vogue		0.96
Levi's		0.94
NFL		0.93
NYX Cosmetics		0.92