須田景凪

須田景凪 — pop artist from JP.

Since 2013, under the name "Balloon," the artist began their career as a Vocaloid producer on Nico Nico Douga. Their hit song "Shall We?" has accumulated over…

Influence: 57.15% Fanbase: 37.92% Trending: 66.77% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Nier: Automata • 16.35% • Very Strong

As of 2025-09-29

1,111,026

Social Media Followers

As of 2025-09-29

00:00:00

Hours Airplay

2025-12-07 16:48:29 UTC

Genres

popj-popfolk & traditionaljapanese singer-songwriter

Biography

Since 2013, under the name "Balloon," the artist began their career as a Vocaloid producer on Nico Nico Douga. Their hit song "Shall We?" has accumulated over 100 million views on YouTube, topping JOYSOUND's annual karaoke rankings in 2017 and securing the top spot in the 10s category for three consecutive years. In October 2017, they transitioned to performing under the name "Kagenaki Suda," releasing their major debut album "Billow" through Warner Music Japan's unBORDE label in February 2021, which peaked at number 7 on the Oricon Weekly Chart. Known for their self-produced bedroom pop music, they handle all aspects of songwriting, composition, and production, garnering a strong following among young listeners.

Top Brand Affinities

Report Date: 2025-09-29

須田景凪 connects with 18-24 & 25-34 audiences and shows durable traction across JAPAN, UNITED STATES, TAIWAN. With a male-leaning (52%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 41,421 avg views per post; Instagram adds dependable engagement depth. Overlap with Nier: Automata, Persona 5, Vivienne Westwood highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: 須田景凪 moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist 須田景凪 score 0.43% — Low bucket.

Brand: Nier: AutomataBrand: Persona 5Brand: Vivienne Westwood

Followers:1,111,026

Engagements:4,726

Rate:0.4%

Posts:1,052

Avg Likes:4,679

Avg Comments:24

Avg Views:46,598

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,111,026 · Engagements 4,726 · Rate 0.4% Posts 1,052 · Views 46,598 · Avg Likes 4,679 · Avg Comments 24 · Avg Views 46,598	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 61% 25-34: 24% 13-17: 10% 35-44: 4%	Largest: 18-24 (61%); next: 25-34 (24%)
Gender Split	Female: 48% Male: 52% Non-binary/Other: 0%	Skews male (52%)
Top Countries	JAPAN (43%) UNITED STATES (9%) TAIWAN (7%) INDONESIA (4%) SOUTH KOREA (4%)	Top regions: JAPAN (43%), UNITED STATES (9%), TAIWAN (7%)
Platform Engagement	Instagram: 2,470 avg likes/post · Tiktok: 5,177 avg views/post · Youtube: 41,421 avg views/post	Best reach: Youtube 41,421 avg views; best engagement: Instagram 2,470 avg likes

Top Brand Affinities

Nier: Automata

Score: 16.35

Persona 5

Score: 12.73

Vivienne Westwood

Score: 7.25

SpeedPaint

Score: 6.20

Dr. Martens

Score: 5.18

Gundam

Score: 4.97

Sega

Score: 4.92

Final Fantasy

Score: 4.80

UNIQLO

Score: 4.68

Loewe

Score: 4.59

Lush

Score: 4.07

Pokemon

Score: 3.71

Brand	Category	Score
Nier: Automata		16.35
Persona 5		12.73
Vivienne Westwood		7.25
SpeedPaint		6.20
Dr. Martens		5.18
Gundam		4.97
Sega		4.92
Final Fantasy		4.80
UNIQLO		4.68
Loewe		4.59
Lush		4.07
Pokemon		3.71
Snoopy And The Peanuts Gang		3.69
Olympus		3.36
Stüssy		2.86
Fila		2.51
IKEA		2.09
KitKat		1.98
Pokemon Go		1.96
New Balance		1.81
Starbucks		1.65
Yves Saint Laurent		1.63
Costco		1.61
Walt Disney		1.61
Fujifilm		1.51
Christian Dior		1.49
Converse		1.39
Nintendo		1.21
Apple		1.20
Pixar		1.19
Reebok		1.15
Chanel		1.13
Sony		1.00
MAC Cosmetics		0.97
Activision Blizzard		0.85
Mazda		0.85
Audi		0.83
PlayStation		0.82
Puma		0.82
Supreme		0.73
Adobe		0.72
Vans		0.70
Amazon		0.68
Tiffany & Co		0.67
Google		0.67
Coca-Cola		0.66
Suzuki		0.64
Lego		0.63
Gucci		0.62
Subaru		0.61