須田景凪 Brand Affinity ranks highest Persona 5 at 11.96% . Very Strong. Score DMDB 57.15% | Fanbase 37.92%

須田景凪 — pop artist from JP.

Since 2013, under the name "Balloon," the artist began their career as a Vocaloid producer on Nico Nico Douga. Their hit song "Shall We?" has accumulated over…

須田景凪

Established

Country: JP | Gender: male | Artist ID: 1d5c59e8-2867-4fc7-b048-d23655a64979

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Genres

popj-popfolk & traditionaljapanese singer-songwriter

Influential: 57.15% Fanbase: 37.92% Trending: 66.77%

As of: 2025-09-08

Top Brand Affinity

Highest overlapping lifestyle brand

Persona 5 • 11.96% • Very Strong

As of 2025-09-08

1,106,256

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

Scores

Score: DMDB 57.15% | Fanbase 37.92% | Trending 66.77% | CAREER STAGE: MID_LEVEL

Biography

Since 2013, under the name "Balloon," the artist began their career as a Vocaloid producer on Nico Nico Douga. Their hit song "Shall We?" has accumulated over 100 million views on YouTube, topping JOYSOUND's annual karaoke rankings in 2017 and securing the top spot in the 10s category for three consecutive years. In October 2017, they transitioned to performing under the name "Kagenaki Suda," releasing their major debut album "Billow" through Warner Music Japan's unBORDE label in February 2021, which peaked at number 7 on the Oricon Weekly Chart. Known for their self-produced bedroom pop music, they handle all aspects of songwriting, composition, and production, garnering a strong following among young listeners.

Report Date: 2025-09-08

須田景凪 connects with 18-24 & 25-34 audiences and shows durable traction across JAPAN, UNITED STATES, INDONESIA. With a male-leaning (54%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 47,847 avg views per post; Instagram adds dependable engagement depth. Overlap with Persona 5, Paul Smith, Vivienne Westwood highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: 須田景凪 moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist 須田景凪 score 0.55% — Low bucket.

Brand: Persona 5Brand: Paul SmithBrand: Vivienne Westwood

Followers:1,106,256

Engagements:6,081

Rate:0.5%

Posts:998

Avg Likes:5,929

Avg Comments:30

Avg Views:62,747

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,106,256 · Engagements 6,081 · Rate 0.5% Posts 998 · Views 62,747 · Avg Likes 5,929 · Avg Comments 30 · Avg Views 62,747	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 60% 25-34: 23% 13-17: 10% 35-44: 5%	Largest: 18-24 (60%); next: 25-34 (23%)
Gender Split	Female: 47% Male: 54% Non-binary/Other: 0%	Skews male (54%)
Top Countries	JAPAN (43%) UNITED STATES (8%) INDONESIA (7%) TAIWAN (6%) SOUTH KOREA (4%)	Top regions: JAPAN (43%), UNITED STATES (8%), INDONESIA (7%)
Platform Engagement	Instagram: 2,684 avg likes/post · Tiktok: 14,900 avg views/post · Youtube: 47,847 avg views/post	Best reach: Youtube 47,847 avg views; best engagement: Instagram 2,684 avg likes

Top Brand Affinities

Persona 5

Score: 11.96

Paul Smith

Score: 11.24

Vivienne Westwood

Score: 10.52

SpeedPaint

Score: 6.68

Olympus

Score: 5.98

Dr. Martens

Score: 5.54

Snoopy And The Peanuts Gang

Score: 5.01

Gundam

Score: 4.93

Sega

Score: 4.92

Final Fantasy

Score: 4.81

Loewe

Score: 4.66

UNIQLO

Score: 4.61

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Top Brand Affinities

Brand	Category	Score
Persona 5		11.96
Paul Smith		11.24
Vivienne Westwood		10.52
SpeedPaint		6.68
Olympus		5.98
Dr. Martens		5.54
Snoopy And The Peanuts Gang		5.01
Gundam		4.93
Sega		4.92
Final Fantasy		4.81
Loewe		4.66
UNIQLO		4.61
Pokemon		4.21
Lush		3.51
Stüssy		2.84
The North Face		2.03
Pokemon Go		1.96
Starbucks		1.64
Walt Disney		1.59
Christian Dior		1.59
Converse		1.55
Fujifilm		1.51
New Balance		1.33
IKEA		1.32
Yves Saint Laurent		1.32
Costco		1.27
Sony		1.24
Pixar		1.19
Chanel		1.10
Supreme		1.10
Nintendo		1.04
Apple		1.03
Suzuki		0.97
Tiffany & Co		0.94
Audi		0.90
Star Wars		0.89
Amazon		0.86
Mazda		0.85
Vans		0.83
Puma		0.82
Adobe		0.72
Gucci		0.71
Activision Blizzard		0.65
Coca-Cola		0.65
Nikon		0.63
Lego		0.63
Subaru		0.61
Google		0.61
Louis Vuitton		0.58
MAC Cosmetics		0.57