XG Brand Affinity ranks highest Casetify at 18.17% . Very Strong. Score DMDB 0.00% | Fanbase 0.00%

XG — pop artist from JP.

XG is a seven-member girl group blending Hiphop and R&B genres, composed of JURIN, CHISA, HINATA, HARVEY, JURIA, MAYA, and COCONA. The group's name, "XG,"…

XG

Recognizable

Country: JP | Gender: female | Artist ID: fdd9503e-5419-11e9-ab19-549f35161576

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Genres

popk-popk-pop girl groupr&b, funk & soulr&b/soulgirl groupcontemporary r&b

Influential: 0.00% Fanbase: 0.00% Trending: 0.00%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Casetify • 18.17% • Very Strong

As of 2025-09-10

12,551,075

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Recognizable

Biography

XG is a seven-member girl group blending Hiphop and R&B genres, composed of JURIN, CHISA, HINATA, HARVEY, JURIA, MAYA, and COCONA. The group's name, "XG," represents "Xtraordinary Girls," emphasizing their aim to inspire diverse audiences through innovative music and performances. They debuted in March 2022 with the single "Tippy Toes," achieving a notable milestone by topping the Billboard "Hot Trending Songs Powered by Twitter" chart and becoming the first Japanese girl group featured on the cover of Billboard magazine.

In 2024, XG embarked on their inaugural world tour, "XG 1st WORLD TOUR 'The first HOWL'," visiting around 30 cities globally. Their 2nd mini-album, "AWE," released in November 2024, marked their debut on the Billboard 200 chart. Scheduled to perform at the Coachella Valley Music and Arts Festival in April 2025, XG will be the sole Japanese artist featured in this year's lineup.

Report Date: 2025-09-10

XG connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, BRAZIL, INDONESIA. With a heavily female (63%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 491,000 avg views per post; Instagram adds dependable engagement depth. Overlap with Casetify, GENTLE MONSTER, Style Nanda highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: XG moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist XG score 1.78% — Moderate bucket.

Brand: CasetifyBrand: GENTLE MONSTERBrand: Style Nanda

Followers:12,551,075

Engagements:223,745

Rate:1.8%

Posts:3,027

Avg Likes:219,126

Avg Comments:1,227

Avg Views:623,964

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 12,551,075 · Engagements 223,745 · Rate 1.8% Posts 3,027 · Views 623,964 · Avg Likes 219,126 · Avg Comments 1,227 · Avg Views 623,964	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 62% 25-34: 24% 13-17: 10% 35-44: 3%	Largest: 18-24 (62%); next: 25-34 (24%)
Gender Split	Female: 63% Male: 37% Non-binary/Other: 0%	Skews female (63%)
Top Countries	UNITED STATES (17%) BRAZIL (8%) INDONESIA (8%) INDIA (7%) PHILIPPINES (7%)	Top regions: UNITED STATES (17%), BRAZIL (8%), INDONESIA (8%)
Platform Engagement	Instagram: 147,066 avg likes/post · Tiktok: 491,000 avg views/post · Youtube: 132,964 avg views/post	Best reach: Tiktok 491,000 avg views; best engagement: Instagram 147,066 avg likes

Top Brand Affinities

Casetify

Score: 18.17

GENTLE MONSTER

Score: 14.98

Style Nanda

Score: 10.48

New Era

Score: 10.18

Maison Margiela

Score: 9.33

Paul Smith

Score: 9.17

Acne Studios

Score: 8.29

Vivienne Westwood

Score: 7.96

Dr. Martens

Score: 6.96

UNIQLO

Score: 6.19

UGG

Score: 4.74

Innisfree

Score: 4.72

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Top Brand Affinities

Brand	Category	Score
Casetify		18.17
GENTLE MONSTER		14.98
Style Nanda		10.48
New Era		10.18
Maison Margiela		9.33
Paul Smith		9.17
Acne Studios		8.29
Vivienne Westwood		7.96
Dr. Martens		6.96
UNIQLO		6.19
UGG		4.74
Innisfree		4.72
Summit Entertainment		4.49
Shake Shack		4.37
Stüssy		4.33
Tiffany		4.30
Coach		4.29
Snoopy And The Peanuts Gang		3.86
Marc Jacobs		3.41
The North Face		3.32
Daniel Wellington		3.30
Yves Saint Laurent		3.13
Polo Ralph Lauren		3.07
Costco		3.05
GAP		2.94
Urban Outfitters		2.79
Gundam		2.74
Christian Dior		2.66
New Balance		2.59
Lollapalooza		2.53
Chanel		2.44
Converse		2.42
Forever 21		2.38
Carhartt		2.35
Fila		2.32
Hermès		2.22
Lush		2.22
Fujifilm		2.22
Tiffany & Co		2.21
Fendi		2.17
Zara		2.11
Supreme		2.05
Pixar		2.05
Reebok		2.04
Pokemon		1.95
Kodak		1.85
shein		1.79
Walt Disney		1.75
Starbucks		1.72
League of Legends		1.71