Xdinary Heroes

Xdinary Heroes — pop artist from KR.

Xdinary Heroes is a six-member boy band signed under STUDIO J, a sub-label of JYP Entertainment. The group, comprised of Gun-il, Jungsu, Gaon, O.de, Jun Han,…

Influence: 58.50% Fanbase: 48.05% Trending: 63.72% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Arctic Fox hair Color • 17.23% • Very Strong

As of 2025-09-21

3,668,684

Social Media Followers

As of 2025-09-21

00:00:00

Hours Airplay

2025-12-30 17:46:43 UTC

Genres

popk-popk-pop boy grouppopasian poprockk-rock

Biography

Xdinary Heroes is a six-member boy band signed under STUDIO J, a sub-label of JYP Entertainment. The group, comprised of Gun-il, Jungsu, Gaon, O.de, Jun Han, and Jooyeon, made their debut on December 6, 2021 with the digital single “Happy Death Day”. Their name, an abbreviation of “Extra-ordinary Heroes”, reflects their belief that anyone can be a hero. Xdinary Heroes aim to establish themselves as a prominent K-band for the Gen-Z demographic through their distinctive music and concept.

Top Brand Affinities

Report Date: 2025-09-21

Xdinary Heroes resonates with 18-24 & 25-34 audiences and sustains presence in UNITED STATES, RUSSIA, BRAZIL. The demographic is heavily female (79%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 446,352 avg views per post; Tiktok amplifies the conversation around drops and moments. Affinity adjacency with Arctic Fox hair Color, Hot Topic, Prismacolor maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Xdinary Heroes score 3.09% — Very Strong bucket.

Brand: Arctic Fox hair ColorBrand: Hot TopicBrand: Prismacolor

Followers:3,668,684

Engagements:113,236

Rate:3.1%

Posts:2,166

Avg Likes:107,089

Avg Comments:875

Avg Views:689,602

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,668,684 · Engagements 113,236 · Rate 3.1% Posts 2,166 · Views 689,602 · Avg Likes 107,089 · Avg Comments 875 · Avg Views 689,602	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 65% 25-34: 19% 13-17: 13% 35-44: 2%	Largest: 18-24 (65%); next: 25-34 (19%)
Gender Split	Female: 79% Male: 21% Non-binary/Other: 0%	Skews female (79%)
Top Countries	UNITED STATES (14%) RUSSIA (13%) BRAZIL (7%) MEXICO (6%) INDONESIA (5%)	Top regions: UNITED STATES (14%), RUSSIA (13%), BRAZIL (7%)
Platform Engagement	Instagram: 45,158 avg likes/post · Tiktok: 243,250 avg views/post · Youtube: 446,352 avg views/post	Best reach: Youtube 446,352 avg views; best engagement: Tiktok 56,100 avg likes

Top Brand Affinities

Arctic Fox hair Color

Score: 17.23

Hot Topic

Score: 5.22

Prismacolor

Score: 2.83

League of Legends

Score: 2.45

Polaroid

Score: 2.13

CBS Television Studios

Score: 2.05

Bershka

Score: 1.99

CBS

Score: 1.81

NYX Cosmetics

Score: 1.77

H&M

Score: 1.64

Showtime

Score: 1.45

Pokemon Go

Score: 1.42

Brand	Category	Score
Arctic Fox hair Color		17.23
Hot Topic		5.22
Prismacolor		2.83
League of Legends		2.45
Polaroid		2.13
CBS Television Studios		2.05
Bershka		1.99
CBS		1.81
NYX Cosmetics		1.77
H&M		1.64
Showtime		1.45
Pokemon Go		1.42
shein		1.40
Paypal		1.36
Urban Decay Cosmetics		1.29
UNIQLO		1.25
Tiffany & Co		1.23
Coachella		1.23
Converse		1.20
musical.ly		1.12
Netflix		1.11
SheInside		1.10
Starbucks		1.08
Snapseed		1.00
Pokemon		0.98
Marvel Entertainment		0.90
Pandora		0.90
McDonald's		0.89
Walt Disney		0.87
Vans		0.86
Prada		0.85
OREO		0.85
Universal		0.83
Vogue		0.82
Marvel		0.81
Spotify Music		0.79
IKEA		0.74
MAC Cosmetics		0.72
Etsy		0.69
Google		0.69
SoundCloud		0.67
Lego		0.66
Coca-Cola		0.64
HBO		0.60
Sony		0.58
Nintendo		0.52
Walmart		0.52
DC Entertainment		0.51
Zara		0.50
Samsung Group		0.45