Xavi
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-27
17,042,360
Social Media Followers
As of 2025-09-27
00:00:00
Hours Airplay
2025-11-06 23:45:37 UTC
Genres
Biography
Drawing inspiration from a mix of R&B, rap, pop, and Regional Mexican genres, Xavi began crafting his unique musical style at a young age. The Covid-19 pandemic played a pivotal role in his decision to pursue a career in music, a path he now embraces wholeheartedly. Xavi, who started playing the guitar at the age of 10, views his musical journey as a calling that he is now fulfilling.
Xavi reaches 18-24 & 25-34 audiences concentrated in MEXICO, UNITED STATES, COLOMBIA. The demographic tilt is heavily male (61%), making the message easy to tune without losing breadth. Tiktok delivers the top exposure at 1,800,000 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Ariat, Liveglam, RAM Trucks suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 17,042,360 · Engagements 514,845 · Rate 3.0% Posts 222 · Views 2,210,815 · Avg Likes 485,712 · Avg Comments 8,150 · Avg Views 2,210,815 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 54% 25-34: 31% 13-17: 7% 35-44: 6% |
Largest: 18-24 (54%); next: 25-34 (31%) |
| Gender Split |
Female: 39% Male: 61% Non-binary/Other: 0% |
Skews male (61%) |
| Top Countries |
MEXICO (34%) UNITED STATES (17%) COLOMBIA (12%) ECUADOR (7%) SPAIN (4%) |
Top regions: MEXICO (34%), UNITED STATES (17%), COLOMBIA (12%) |
| Platform Engagement | Instagram: 246,683 avg likes/post · Tiktok: 1,800,000 avg views/post · Youtube: 410,815 avg views/post | Best reach: Tiktok 1,800,000 avg views; best engagement: Instagram 246,683 avg likes |
Top Brand Affinities
Ariat
Liveglam
RAM Trucks
GMC
shein
Amazon Music
FashionNova
SheInside
Andis
Champion
American Eagle
Tory Burch
| Brand | Category | Score |
|---|---|---|
| Ariat | 44.95 | |
| Liveglam | 40.74 | |
| RAM Trucks | 24.74 | |
| GMC | 11.77 | |
| shein | 10.33 | |
| Amazon Music | 9.93 | |
| FashionNova | 9.11 | |
| SheInside | 8.36 | |
| Andis | 8.03 | |
| Champion | 7.49 | |
| American Eagle | 7.30 | |
| Tory Burch | 7.04 | |
| Dodge | 5.05 | |
| Coach | 4.71 | |
| Chevrolet | 4.37 | |
| Barber Shop Connect | 4.28 | |
| Forever 21 | 4.13 | |
| Christian Louboutin | 3.58 | |
| Hollister Co | 3.51 | |
| Los Angeles Lakers | 3.34 | |
| Cadillac | 3.18 | |
| Dolce & Gabbana | 2.85 | |
| Spotify Music | 2.80 | |
| Burberry | 2.42 | |
| Rolls-Royce | 2.28 | |
| Jeep | 2.11 | |
| Fendi | 2.04 | |
| Ford | 2.03 | |
| Mitsubishi | 2.01 | |
| Guess | 1.92 | |
| Anastasia Beverly Hills | 1.92 | |
| Sprite | 1.81 | |
| Walmart | 1.81 | |
| Universal | 1.80 | |
| Pandora | 1.78 | |
| Gymshark | 1.72 | |
| Balenciaga | 1.68 | |
| Target | 1.64 | |
| Louis Vuitton | 1.63 | |
| Nissan | 1.62 | |
| Supreme | 1.57 | |
| H&M | 1.56 | |
| Levi's | 1.56 | |
| SoundCloud | 1.46 | |
| Oakley | 1.44 | |
| Lamborghini | 1.44 | |
| Bellagio | 1.36 | |
| Walt Disney | 1.35 | |
| Versace | 1.29 | |
| Nike | 1.29 |
Official Profiles
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LoginArtist: Xavi
The map shows every radio station that aired Xavi today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams (2025-09-27)
Total: 21,776,501
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
18,647,366 | 85.63% |
| [+] |
Audiomack |
2,515,359 | 11.55% |
| [+] |
Pandora |
613,776 | 2.82% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-11-09 22:00 UTC | BelicoFest 2025 | Wild Horse Pass Stadium | Chandler, United States | — |
| 2025-11-21 04:00 UTC | Xavi | El Paso County Coliseum | El Paso, United States | |
| 2025-11-23 04:00 UTC | Xavi | Petco Park | San Diego, United States | |
| 2025-11-27 04:00 UTC | Xavi | YouTube Theater | Los Angeles, United States | |
| 2025-11-29 04:00 UTC | Xavi | Byline Bank Aragon Ballroom | Chicago, United States | |
| 2025-11-30 04:00 UTC | Xavi | Old National Centre | Indianapolis, United States | |
| 2025-12-03 04:00 UTC | Xavi | Smart Financial Centre at Sugar Land | Sugar Land, United States | |
| 2025-12-04 04:00 UTC | Xavi | The Pavilion At Toyota Music Factory | Irving, United States | |
| 2025-12-06 04:00 UTC | Xavi | Payne Arena Hidalgo | hidalgo, United States | |
| 2025-12-07 04:00 UTC | Xavi | Freeman Coliseum | San Antonio, United States | |
| 2025-12-11 04:00 UTC | Xavi | Coca-Cola Roxy | Atlanta, United States | |
| 2025-12-13 04:00 UTC | Xavi | United Palace | New York, United States | |
| 2025-12-15 04:00 UTC | Xavi | EagleBank Arena | Fairfax, United States | |
| 2026-01-15 04:00 UTC | Xavi | San Jose Civic | San Jose, United States | |
| 2026-01-19 04:00 UTC | Xavi | Fillmore Auditorium | Denver, United States | |
| 2026-01-23 04:00 UTC | Xavi | Paramount Theatre | Oakland, United States | |
| 2026-01-25 04:00 UTC | Xavi | Hard Rock Live - Sacramento | Wheatland, United States | |
| 2026-01-27 04:00 UTC | Xavi | Palms Casino Resort | Las Vegas, United States |
