Xavi Brand Affinity ranks highest Ariat at 44.95% . Very Strong. Score DMDB 73.52% | Fanbase 61.14%

Xavi — others artist from US.

Xavi, a 20-year-old singer-songwriter, represents a new generation of artists in the Regional Mexican genre. His music, influenced by Mexican and American…

Xavi

Superstar

Country: US | Gender: male | Artist ID: 180abb9c-afca-46b2-8ace-d7f80bd24571

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Genres

otherscorridos tumbadoslatinsad sierrenolatin

Influential: 73.52% Fanbase: 61.14% Trending: 79.71%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Ariat • 44.95% • Very Strong

As of 2025-09-10

16,942,360

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 73.52% | Fanbase 61.14% | Trending 79.71% | CAREER STAGE: SUPERSTAR

Biography

Xavi, a 20-year-old singer-songwriter, represents a new generation of artists in the Regional Mexican genre. His music, influenced by Mexican and American cultures, blends R&B, pop, and urban elements with Regional Mexican sounds. After gaining recognition for his independent releases, Xavi was signed by Interscope Records, propelling his career forward within the global music industry.

Drawing inspiration from a mix of R&B, rap, pop, and Regional Mexican genres, Xavi began crafting his unique musical style at a young age. The Covid-19 pandemic played a pivotal role in his decision to pursue a career in music, a path he now embraces wholeheartedly. Xavi, who started playing the guitar at the age of 10, views his musical journey as a calling that he is now fulfilling.

Report Date: 2025-09-10

Xavi reaches 18-24 & 25-34 audiences concentrated in MEXICO, UNITED STATES, COLOMBIA. The demographic tilt is heavily male (61%), making the message easy to tune without losing breadth. Tiktok delivers the top exposure at 2,800,000 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Ariat, Liveglam, RAM Trucks suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Xavi score 2.97% — Strong bucket.

Brand: AriatBrand: LiveglamBrand: RAM Trucks

Followers:16,942,360

Engagements:503,600

Rate:3.0%

Posts:216

Avg Likes:479,462

Avg Comments:9,198

Avg Views:3,210,815

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 16,942,360 · Engagements 503,600 · Rate 3.0% Posts 216 · Views 3,210,815 · Avg Likes 479,462 · Avg Comments 9,198 · Avg Views 3,210,815	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 31% 13-17: 7% 35-44: 6%	Largest: 18-24 (54%); next: 25-34 (31%)
Gender Split	Female: 39% Male: 61% Non-binary/Other: 0%	Skews male (61%)
Top Countries	MEXICO (34%) UNITED STATES (17%) COLOMBIA (12%) ECUADOR (7%) SPAIN (4%)	Top regions: MEXICO (34%), UNITED STATES (17%), COLOMBIA (12%)
Platform Engagement	Instagram: 246,683 avg likes/post · Tiktok: 2,800,000 avg views/post · Youtube: 410,815 avg views/post	Best reach: Tiktok 2,800,000 avg views; best engagement: Instagram 246,683 avg likes

Top Brand Affinities

Ariat

Score: 44.95

Liveglam

Score: 40.74

RAM Trucks

Score: 24.74

GMC

Score: 11.77

shein

Score: 10.33

Amazon Music

Score: 9.93

FashionNova

Score: 9.11

SheInside

Score: 8.36

Andis

Score: 8.03

Champion

Score: 7.49

American Eagle

Score: 7.30

Tory Burch

Score: 7.04

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Top Brand Affinities

Brand	Category	Score
Ariat		44.95
Liveglam		40.74
RAM Trucks		24.74
GMC		11.77
shein		10.33
Amazon Music		9.93
FashionNova		9.11
SheInside		8.36
Andis		8.03
Champion		7.49
American Eagle		7.30
Tory Burch		7.04
Dodge		5.05
Coach		4.71
Chevrolet		4.37
Barber Shop Connect		4.28
Forever 21		4.13
Christian Louboutin		3.58
Hollister Co		3.51
Los Angeles Lakers		3.34
Cadillac		3.18
Dolce & Gabbana		2.85
Spotify Music		2.80
Burberry		2.42
Rolls-Royce		2.28
Jeep		2.11
Fendi		2.04
Ford		2.03
Mitsubishi		2.01
Guess		1.92
Anastasia Beverly Hills		1.92
Sprite		1.81
Walmart		1.81
Universal		1.80
Pandora		1.78
Gymshark		1.72
Balenciaga		1.68
Target		1.64
Louis Vuitton		1.63
Nissan		1.62
Supreme		1.57
H&M		1.56
Levi's		1.56
SoundCloud		1.46
Oakley		1.44
Lamborghini		1.44
Bellagio		1.36
Walt Disney		1.35
Versace		1.29
Nike		1.29