Xand Avião Brand Affinity ranks highest Brahma at 63.82% . Very Strong. Score DMDB 64.49% | Fanbase 59.57%

Xand Avião — pop artist from BR.

Xand Avião, known as the Commander of Forró, has sold over 5 million CDs and DVDs throughout his career. Starting with the band Estilo Musical, he rose to fame…

Xand Avião

Recognizable

Country: BR | Gender: male | Artist ID: 378bd3fc-b8ec-11e8-a239-525400009efb

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Genres

popsertanejo popasian popr&b, funk & soulfunk cariocalatinforroforro de favela

Influential: 64.49% Fanbase: 59.57% Trending: 66.95%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Brahma • 63.82% • Very Strong

As of 2025-09-10

17,144,824

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 64.49% | Fanbase 59.57% | Trending 66.95% | CAREER STAGE: MAINSTREAM

Biography

Xand Avião, known as the Commander of Forró, has sold over 5 million CDs and DVDs throughout his career. Starting with the band Estilo Musical, he rose to fame in 2002 with Aviões do Forró. His track "De Mãos Atadas" gained recognition on the Billboard charts, and in 2017, he released the DVD Aviões Xperience.

In 2022, Xand celebrated 20 years in the industry, amassing over 3.4 billion streams and reaching the top spot on Spotify with "Balanço da Rede" featuring Matheus Fernandes. In 2023, he released the album #Mixtura, collaborating on hits like "Assunto Delicado" with Guilherme e Benuto, "Pode Apostar" featuring Mari Fernandez, and "Matadinha de Saudades" with Menos é Mais. His upcoming project, "Xand's Bar," includes special guest appearances from Belo, Paula Fernandes, Zé Vaqueiro, and Pablo.

Report Date: 2025-09-10

Xand Avião keeps 18-24 & 25-34 audiences engaged throughout BRAZIL, PORTUGAL, UNITED STATES. The composition is male-leaning (53%), which favors creative built around style signals and community validation. Results concentrate on Tiktok at 58,250 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Brahma, ChilliBeans, Lojas Renner supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Xand Avião score 0.19% — Low bucket.

Brand: BrahmaBrand: ChilliBeansBrand: Lojas Renner

Followers:17,144,824

Engagements:33,172

Rate:0.2%

Posts:8,811

Avg Likes:32,733

Avg Comments:634

Avg Views:77,836

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 17,144,824 · Engagements 33,172 · Rate 0.2% Posts 8,811 · Views 77,836 · Avg Likes 32,733 · Avg Comments 634 · Avg Views 77,836	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 45% 25-34: 38% 35-44: 11% 13-17: 4%	Largest: 18-24 (45%); next: 25-34 (38%)
Gender Split	Female: 47% Male: 53% Non-binary/Other: 0%	Skews male (53%)
Top Countries	BRAZIL (96%) PORTUGAL (1%) UNITED STATES (1%) GERMANY (0%) AFGHANISTAN (0%)	Top regions: BRAZIL (96%), PORTUGAL (1%), UNITED STATES (1%)
Platform Engagement	Instagram: 26,823 avg likes/post · Tiktok: 58,250 avg views/post · Youtube: 19,586 avg views/post	Best reach: Tiktok 58,250 avg views; best engagement: Instagram 26,823 avg likes

Top Brand Affinities

Brahma

Score: 63.82

ChilliBeans

Score: 24.09

Lojas Renner

Score: 21.08

Riachuelo

Score: 14.83

Cacau Show

Score: 14.11

Ambev

Score: 13.88

Boticario

Score: 13.62

Itaipava

Score: 12.99

Colcci

Score: 11.99

Eudora

Score: 11.94

Danone

Score: 9.58

Xerox

Score: 9.02

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Top Brand Affinities

Brand	Category	Score
Brahma		63.82
ChilliBeans		24.09
Lojas Renner		21.08
Riachuelo		14.83
Cacau Show		14.11
Ambev		13.88
Boticario		13.62
Itaipava		12.99
Colcci		11.99
Eudora		11.94
Danone		9.58
Xerox		9.02
Banco Bradesco		8.26
Moda Praia		7.51
Pfizer		5.70
Mary Kay		4.29
Uber		3.79
Avon		2.88
Budweiser		2.87
Heineken		2.59
Fiat		2.10
Lacoste		1.72
Oakley		1.42
Pixar		1.34
SheInside		1.29
Xiaomi		1.24
shein		1.23
UFC		1.05
Coca-Cola		1.00
Nutella		0.99
Honda		0.86
Chevrolet		0.85
DC Entertainment		0.78
Spotify Music		0.78
FIFA		0.74
musical.ly		0.66
Zara		0.64
Porsche		0.63
Prada		0.63
Netflix		0.60
Toyota		0.56
Walt Disney		0.54
Volkswagen		0.50
Google		0.50
Marvel Entertainment		0.43
McDonald's		0.43
Yamaha		0.42
Gucci		0.39
GoPro		0.37
Amazon		0.34