X:IN
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
3,370,695
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:30:27 UTC
Genres
Biography
After their debut, X:IN released their 3rd mini-album, "Defend Myself," on May 17, 2025. The album delves into themes of anxiety and the need to protect oneself amidst life's chaos, offering a candid portrayal of the group's inner struggles and intense experiences.
X:IN engages 18-24 & 25-34 audiences with repeatable results in INDIA, RUSSIA, UNITED STATES. The fan base skews heavily female (70%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (165,600 avg views per post), while Tiktok keeps conversation loops active. Affinity patterns cluster around Bajaj, Snapseed, KTM, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 3,370,695 · Engagements 29,579 · Rate 0.9% Posts 2,443 · Views 218,717 · Avg Likes 27,579 · Avg Comments 778 · Avg Views 218,717 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 61% 25-34: 22% 13-17: 12% 35-44: 4% |
Largest: 18-24 (61%); next: 25-34 (22%) |
| Gender Split |
Female: 70% Male: 30% Non-binary/Other: 0% |
Skews female (70%) |
| Top Countries |
INDIA (47%) RUSSIA (15%) UNITED STATES (6%) KAZAKHSTAN (5%) BANGLADESH (5%) |
Top regions: INDIA (47%), RUSSIA (15%), UNITED STATES (6%) |
| Platform Engagement | Instagram: 7,744 avg likes/post · Tiktok: 165,600 avg views/post · Youtube: 53,117 avg views/post | Best reach: Tiktok 165,600 avg views; best engagement: Tiktok 15,300 avg likes |
Top Brand Affinities
Bajaj
Snapseed
KTM
Selfiegram
Mahindra
Boeing
Travelgram
FIFA
musical.ly
Ducati
Yamaha
Canon
| Brand | Category | Score |
|---|---|---|
| Bajaj | 7.42 | |
| Snapseed | 5.08 | |
| KTM | 4.83 | |
| Selfiegram | 4.37 | |
| Mahindra | 4.22 | |
| Boeing | 2.52 | |
| Travelgram | 1.87 | |
| FIFA | 1.85 | |
| musical.ly | 1.74 | |
| Ducati | 1.59 | |
| Yamaha | 1.57 | |
| Canon | 1.53 | |
| Beats Electronics | 1.52 | |
| Marvel | 1.38 | |
| Cadillac | 1.38 | |
| Marvel Entertainment | 1.36 | |
| FashionNova | 1.30 | |
| Adobe | 1.23 | |
| Christian Dior | 1.07 | |
| Polaroid | 1.06 | |
| H&M | 1.02 | |
| Dodge | 1.01 | |
| Harley-Davidson | 0.99 | |
| Honda | 0.98 | |
| Sony | 0.96 | |
| Nikon | 0.95 | |
| Samsung Group | 0.94 | |
| Levi's | 0.93 | |
| Pepsi | 0.92 | |
| Puma | 0.86 | |
| Mercedes-Benz | 0.79 | |
| Zara | 0.79 | |
| Universal | 0.78 | |
| HBO | 0.76 | |
| Lamborghini | 0.73 | |
| DC Entertainment | 0.73 | |
| Xbox | 0.71 | |
| Ray-Ban | 0.70 | |
| BMW | 0.70 | |
| Ferrari | 0.70 | |
| Toyota | 0.69 | |
| Apple | 0.68 | |
| National Geographic | 0.68 | |
| Ford | 0.65 | |
| Netflix | 0.65 | |
| Louis Vuitton | 0.61 | |
| Coca-Cola | 0.61 | |
| Spotify Music | 0.59 | |
| Suzuki | 0.58 | |
| Nissan | 0.54 |
Official Profiles
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
