Wow Popy

Wow Popy — soundtrack, stage & screen artist from CU.

El Rey De las Pautas, also known as "Wow Popy," is a musician signed to Rami Records and Plus Media Music. With a career spanning over a decade, he has…

Influence: 48.39% Fanbase: 15.40% Trending: 64.88% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Zumba Wear • 43.39% • Very Strong

As of 2025-09-08

564,383

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:30:54 UTC

Genres

soundtrack, stage & screenrepartolatinlatincubatonreggaeton

Biography

El Rey De las Pautas, also known as "Wow Popy," is a musician signed to Rami Records and Plus Media Music. With a career spanning over a decade, he has established himself as a prominent figure in the music industry. Wow Popy's unique style and sound have garnered him a dedicated fan base, and he continues to release music that resonates with audiences worldwide.

Top Brand Affinities

Report Date: 2025-09-08

Wow Popy reaches 18-24 & 25-34 audiences concentrated in UNITED STATES, SPAIN, PERU. The demographic tilt is heavily male (67%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 422,639 avg views per post, and Youtube maintains ongoing rapport. Affinity proximity to Zumba Wear, Havana Club, Univision suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Wow Popy score 1.61% — Moderate bucket.

Brand: Zumba WearBrand: Havana ClubBrand: Univision

Followers:564,383

Engagements:9,072

Rate:1.6%

Posts:237

Avg Likes:8,849

Avg Comments:247

Avg Views:427,549

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 564,383 · Engagements 9,072 · Rate 1.6% Posts 237 · Views 427,549 · Avg Likes 8,849 · Avg Comments 247 · Avg Views 427,549	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 41% 25-34: 41% 35-44: 10% 13-17: 5%	Largest: 18-24 (41%); next: 25-34 (41%)
Gender Split	Female: 33% Male: 67% Non-binary/Other: 0%	Skews male (67%)
Top Countries	UNITED STATES (55%) SPAIN (9%) PERU (8%) CUBA (6%) ITALY (3%)	Top regions: UNITED STATES (55%), SPAIN (9%), PERU (8%)
Platform Engagement	Instagram: 2,500 avg likes/post · Tiktok: 4,910 avg views/post · Youtube: 422,639 avg views/post	Best reach: Youtube 422,639 avg views; best engagement: Youtube 5,951 avg likes

Top Brand Affinities

Zumba Wear

Score: 43.39

Havana Club

Score: 38.31

Univision

Score: 26.96

Iberostar Hotels & Resorts

Score: 25.11

Champion

Score: 17.21

Jetblue Airways

Score: 10.34

Diablo

Score: 9.03

Amazon Music

Score: 8.55

Pull&Bear

Score: 8.44

American Airlines

Score: 8.33

shein

Score: 7.89

Suavecito

Score: 6.67

Brand	Category	Score
Zumba Wear		43.39
Havana Club		38.31
Univision		26.96
Iberostar Hotels & Resorts		25.11
Champion		17.21
Jetblue Airways		10.34
Diablo		9.03
Amazon Music		8.55
Pull&Bear		8.44
American Airlines		8.33
shein		7.89
Suavecito		6.67
SheInside		6.62
Dsquared		6.37
Fendi		5.96
Versace		5.57
Balenciaga		5.50
FashionNova		5.35
Supreme		5.25
Fila		5.19
iHeartRadio Music Awards		4.60
Ableton		4.52
VidaSana		4.43
Bacardi		4.10
Timberland		4.07
musical.ly		3.94
Bershka		3.63
Forever 21		3.42
Puma		3.33
NBA		3.14
Rolex		3.14
Cafecito		3.08
Gucci		3.04
Vans		2.96
Guess		2.90
Barber Shop Connect		2.90
Dolce & Gabbana		2.86
Los Angeles Lakers		2.76
Sony		2.74
Beats Electronics		2.67
Spotify Music		2.65
Calvin Klein		2.62
Victoria's Secret		2.60
Nike		2.56
Tomorrowland		2.38
H&M		2.37
Louis Vuitton		2.23
Nickelodeon		2.15
GAP		2.15
Bellagio		2.13