Working Men's Club
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
8,467
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 12:11:22 UTC
Genres
Biography
Working Men's Club builds repeat engagement among 25-34 & 35-44 audiences throughout UNITED KINGDOM, FRANCE, UNITED STATES. With a heavily male (84%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (16,094 avg views per post), while Youtube provides social proof in comments and saves. Affinities with Ampeg, Akg, Carling point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 8,467 · Engagements 379 · Rate 4.5% Posts 409 · Views 16,094 · Avg Likes 346 · Avg Comments 29 · Avg Views 16,094 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 35% 35-44: 24% 45-64: 19% 18-24: 19% |
Largest: 25-34 (35%); next: 35-44 (24%) |
| Gender Split |
Female: 16% Male: 84% Non-binary/Other: 0% |
Skews male (84%) |
| Top Countries |
UNITED KINGDOM (40%) FRANCE (17%) UNITED STATES (12%) SPAIN (2%) AUSTRALIA (2%) |
Top regions: UNITED KINGDOM (40%), FRANCE (17%), UNITED STATES (12%) |
| Platform Engagement | Instagram: 14 avg likes/post · Youtube: 16,094 avg views/post | Best reach: Youtube 16,094 avg views; best engagement: Youtube 332 avg likes |
Top Brand Affinities
Ampeg
Akg
Carling
MOOG
Bloodborne
Fred Perry
Akai
Mixcloud
Spotify Music
Amazon Music
Pro Tools
Vauxhall
| Brand | Category | Score |
|---|---|---|
| Ampeg | 78.06 | |
| Akg | 32.17 | |
| Carling | 30.74 | |
| MOOG | 25.32 | |
| Bloodborne | 22.08 | |
| Fred Perry | 21.80 | |
| Akai | 18.95 | |
| Mixcloud | 15.63 | |
| Spotify Music | 13.79 | |
| Amazon Music | 13.09 | |
| Pro Tools | 12.90 | |
| Vauxhall | 11.96 | |
| Sainsbury's | 11.56 | |
| Ableton | 11.56 | |
| Tesco | 11.11 | |
| Benihana | 10.71 | |
| Tate Modern | 8.41 | |
| Showtime | 8.37 | |
| Pilsner Urquell | 7.61 | |
| WWE | 7.02 | |
| Kickstarter | 6.48 | |
| Dr. Martens | 6.14 | |
| Columbia Pictures | 5.87 | |
| BBC | 5.55 | |
| Mulberry | 5.21 | |
| SoundCloud | 4.85 | |
| Paypal | 4.61 | |
| Nickelodeon | 4.58 | |
| Mortal Kombat | 4.56 | |
| Guinness | 3.88 | |
| Warner Bros | 3.56 | |
| Urban Outfitters | 3.31 | |
| Jaguar | 3.28 | |
| Tinder | 3.18 | |
| Carhartt | 2.99 | |
| Paramount Pictures | 2.97 | |
| Primark | 2.90 | |
| Philips | 2.76 | |
| Fujifilm | 2.46 | |
| Kodak | 2.44 | |
| Vans | 2.28 | |
| Beats Electronics | 2.28 | |
| The North Face | 1.94 | |
| New Balance | 1.93 | |
| Polaroid | 1.80 | |
| Heineken | 1.75 | |
| Lush | 1.73 | |
| Activision Blizzard | 1.67 | |
| Star Wars | 1.58 | |
| DC Entertainment | 1.56 |
Official Profiles
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LoginArtist: Working Men's Club
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
